Nusantara Hasana Journal
Vol. 3 No. 8 (2023): Nusantara Hasana Journal, January 2024

MACHINE TO MACHINE (M2M) CONNECTIVITY BUSINESS FEASIBILITY ANALYSIS AND STRATEGY DEVELOPMENT CASE STUDY OF PT XYZ, A COMPANY IN INDONESIA, WITH SWOT ANALYSIS

Safrian Andromeda (Universitas Singaperbangsa Karawang)
Bahar Amal (Universitas Singaperbangsa Karawang)
Ni Luh Bella Dwijaksara (Universitas Singaperbangsa Karawang)

Article Info

Publish Date
10 Jan 2024

Abstract

From 2016 to 2018, the number of new Very Small Aperture Terminal (VSAT) customers at PT XYZ declined. According to Safrian (2018), VSAT is included in quadrant two of the (Strength, Weakness, Opportunity, and Threat) SWOT diagram, so it requires diversification to create new opportunities and increase revenue. This research was conducted to analyze the feasibility of using M2M as a form of diversification. M2M was compared with VSAT using the Return on Investment (ROI) method and performance testing. Alternative M2M business strategies are also using the SWOT analysis. From the ROI results, M2M had 74%. M2M connectivity can provide more benefits with more efficient investment. From the performance test, M2M latency of 33ms is in the outstanding category, while VSAT of 596ms is in the poor category. The SWOT analysis found that the company entered quadrant one, with the strategy chosen being the SO strategy, which focuses on developing M2M technology.

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Journal Info
Nusantara Hasana Journal
Website

Abbrev

nhj

Publisher

Yayasan Nusantara Hasana Berdikari

Subject

Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Nursing

Description

Nusantara Hasana Journal published a scientific paper original articles of research and community engangement and review of the literature in: Biology, Tourism & Hospitality, Pharmacy, Chemistry, Physics, Mathematics, Education, Medicine , Medical and Health Science, Engineering & Technology, ...