Brand Communication
Vol. 1 No. 1 (2022): Isu Komunikasi Era Pandemik di Indonesia

Selling Point Influincer di Sosial Media : Studi Kasus Analisis Resepsi Influencer Keanu Angelo Pada Mahasiswa FISIP UHAMKA

Vilya Dwi Agustini (FISIP Universitas Hamka)
Novi Andayani Praptiningsih (Fisip Uhamka)

Article Info

Publish Date
10 Apr 2022

Abstract

In the past decade the shift of old media to new media has caused various phenomena. Among other things, the appearance of an influincer of celebrity. Personal branding ability is a necessity to captivate the herarts of the audience. Some harsh words, a differebt appearance from most men often shows the nightlife to be a “selling point” of a @Keanuagl. Stuart Hall, as a reviewer of media tekxts in the encoding and decoding process, sees media audiences as active organs. There are different understandings and interpretations, Hall divides the media audience into three positions ammong othersL dominant-hegemonic reading, negotiated reading and opposiotional-hegemonic reading

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Journal Info
Brand Communication
Website

Abbrev

jbc

Publisher

Prisani Cendekia

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal BC bertujuan menyebarluaskan hasil penelitian ilmu komunikasi, Komunikasi pemasaran, Komunikasi Pemasaran Digital, Komunikasi Pemasaran Internasional, Komunikasi bisnis, Komunikasi Perkantoran, Komunikasi Pemasaran Digital, Public Relations, Public Relation digital, Perilaku konsumen, ...