West Science Social and Humanities Studies
Vol. 2 No. 05 (2024): West Science Social and Humanities Studies

The Effect of Environmental Awareness, Sustainable Corporate Image, and Green Product Price on Consumer Purchase Intention in Indonesia

Hommy Dorthy Ellyany Sinaga (Sekolah Tinggi Ilmu Ekonomi Eka Prasetya)
Fenny Fenny (Sekolah Tinggi Ilmu Ekonomi Eka Prasetya)
Elisabeth Nainggolan (Sekolah Tinggi Ilmu Ekonomi Eka Prasetya)
Widalicin Januarty (Sekolah Tinggi Ilmu Ekonomi Eka Prasetya)

Article Info

Publish Date
31 May 2024

Abstract

This quantitative study examines the relationship between customer purchase intention in Indonesia and environmental awareness, sustainable company image, and green product costs. Likert scale items were used to measure the dimensions in a survey with 279 Indonesian consumers as a sample. Regression analysis was performed on the data using SPSS version 26. The findings showed a strong positive correlation between customer purchase intention, green product price, sustainable company image, and environmental awareness. In particular, customer purchase intention was positively influenced by more environmental awareness and good opinions of business sustainability. Furthermore, Indonesian customers showed a readiness to pay more for environmentally friendly goods. Businesses and legislators seeking to encourage sustainability and ecologically conscious customer behavior in Indonesia should take note of these findings.

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Journal Info
West Science Social and Humanities Studies
Website

Abbrev

wsshs

Publisher

Westscience Press

Subject

Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

West Science Social and Humanities Studies is an academic journal that focuses on interdisciplinary research in the fields of social science, science, and humanities studies. The journal aims to present high-quality articles that make significant contributions to our understanding of society, ...