JOIV : International Journal on Informatics Visualization
Vol 1, No 1 (2017)

Customer Relationship Management and Machine Learning Technology for Identifying the Customer

Hidra Amnur (Politeknik Negeri Padang, Padang, Indonesia)



Article Info

Publish Date
05 Mar 2017

Abstract

Customer Relationship Management needed for the company to know their customer more closed, and make two-way communication between company and customer. in CRM solutions are multi-criteria decision-making analysis tools that do not require prior assumptions to explore the weights and performances among project risk, project management and organization performance, based on research framework of stimulus-organism response model. in this study, Machine learning with Support Vector Machine algorithm is currently for classification task due to its ability to model nonlinearities CRM Solutions. With Machine Learning and CRM, Bank X optimize their profit, with manage their more benefit customer or find a new customer or get their lost potential customer back.

Copyrights © 2017






Journal Info

Abbrev

joiv

Publisher

Subject

Computer Science & IT

Description

JOIV : International Journal on Informatics Visualization is an international peer-reviewed journal dedicated to interchange for the results of high quality research in all aspect of Computer Science, Computer Engineering, Information Technology and Visualization. The journal publishes state-of-art ...