Vol 1 No 1 (2014): Juli 2014

Simbolisasi Punokawan dalam Iklan

Meirina Lani Anggapuspa (Unknown)

Article Info

Publish Date
25 May 2015


Advertising in its function as a medium conveys the message, of course, have a variety of ways to convey the message properly to the audience, one of which is through symbolization Punokawan figure. Punokawan are officials in the puppet character that is not just qualified, but can also directing, comforting, encouraging, and motivating. Use of this Punokawan figures, aims to bring back the ethos and nature of mutual assistance (bebarengan mrantasi gawe) that characterize the people of Yogyakarta. In addition, these symbolization Punokawan also able to arouse the human willingness to back attitude with a calm and humble, without the prestige and show off everyday to fulfill its obligations, and seek not to impose its own sake, for the sake of harmony in the society Playing the disaster and post-disaster reconstruction.

Copyrights © 2014

Journal Info







Jurnal Artika adalah jurnal ilmiah yang berisi tulisan seputar seni dan desain yang berasal dari hasil penelitian empiris atau artikel konseptual. ...