JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Vol 3, No 1 (2016): JURNAL KONSEP BISNIS DAN MANAJEMEN NOVEMBER

PENGARUH GAYA HIDUP, LABEL HALAL DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK WARDAH PADA MAHASISWA PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS MEDAN AREA MEDAN

Sahir, Syafrida Hafni ( Univ. Medan Area)
Ramadhani, Atika ( Univ. Medan Area)
Tarigan, Eka Dewi Setia ( Univ. Medan Area)

Article Info

Publish Date
15 Nov 2016

Abstract

This research heads for (1) knowing the influences of the life style to the consumer buying decision (2) to know influence of the halal labeling to the consumer buying decision. (3) to know influences of the price to the consumer buying decision. The study was conducted to 80 respendents representing the buyer population wardah cosmetic in economy faculty collagers of Medan Area University  Medan.  Simultantly  this  research  head  for  knowing  the  influences  of  life  style,  halal labeling, and price to the buyer decisionsKeywords : Life style, Halal Label, Price, Buying Decisions.

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Journal Info
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Website

Abbrev

bisman

Publisher

Universitas Medan Area

Subject

Decision Sciences, Operations Research & Management

Description

JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) is a journal to managed of Managemen Study Program Faculty of Economics, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of ...