SINERGI: Jurnal Ilmiah Ilmu Manajemen
Vol. 7 No. 2 (2017)

Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing


Article Info

Publish Date
06 Sep 2017

Abstract

This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS). The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.

Copyrights © 2017




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
188.306 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
SINERGI: Jurnal Ilmiah Ilmu Manajemen
Website

Abbrev

feb

Publisher

Universitas Dr. Soetomo Surabaya

Subject

Economics, Econometrics & Finance

Description

SINERGI : Jurnal Ilmiah Ilmu Manajemen invites scholars, researchers, and students to contribute the result of their studies and researches in management human resources and marketing field, strengthen science knowledge exchange with other ...