JURISDICTIE Jurnal Hukum dan Syariah
Jurisdictie: Vol. 9, No. 1 (2018)

KONSEP PEMASARAN DALAM PERSPEKTIF HUKUM ISLAM

Fathoni, Muhammad Anwar (Unknown)

Article Info

Publish Date
30 Jun 2018

Abstract

The purpose of this paper is to examine the concept of marketing in the perspective of Islam according to Islamic economic experts. This is a library research with descriptive qualitative approach. The data is in the form of references related to the topic. It is then analyzed qualitatively by data reduction, data presentation, and drawing conclusion. The result shows that the concept of Islamic marketing still depends on the concept of conventional marketing, where Islamic marketing is only used as a marketing tool. Hence, the opportunity to study deeply about the concept of Islamic marketing is still possible to do.

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Journal Info
JURISDICTIE Jurnal Hukum dan Syariah
Website

Abbrev

jurisdictie

Publisher

Universitas Islam Negeri Maulana Malik Ibrahim Malang

Subject

Law, Crime, Criminology & Criminal Justice

Description

Jurisdictie (print ISSN 2086-7549, online ISSN 2528-3383) is peer-reviewed national journal published biannually by the Law of Bisnis Syariah Program, State Islamic University (UIN) of Maulana Malik Ibrahim Malang. The journal puts emphasis on aspects related to economics and business law which ...