Benefit: Jurnal Manajemen dan Bisnis
Volume 2 No 1 Juni 2017

Strategi Tumbuh Dan Bersaing Di Industri Asuransi (Studi Kasus Pada BPJS Ketenagakerjaan Pekanbaru)

Nofrizal, Nofrizal (Unknown)



Article Info

Publish Date
15 Jun 2017

Abstract

Background this research began by observing growth and rising insurance company in Pekanbaru city with many company insurance had been built in Pekanbaru city since 2014, therefore rivalry can’t avoid and each company also create and arrange tactic and strategy in order to be winner from this competition.  BPJS Ketenagakerjaan is new entry from this insurance industry in Pekanbaru city and BJPS Ketenagakerjaan owned by government Indonesia. Aim this research to arrange and determine how BPJS Ketenagakerjaan growth and compete in insurance industry Pekanbaru city. This research use descriptive method with several step to create strategy there are Five Force Porter, IFA, EFA, Matric GE, SWOT-8K, Matric TWOS and Matric QSPM. Result this research showed the strategy Position of BPJS Ketenagakerjaan in quadrant IB (Growth) and BPJS Ketenagakerjaan can use for growth and compete using Competitive Strategy and Growth strategy

Copyrights © 2017






Journal Info

Abbrev

benefit

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Benefit: Jurnal Manajemen dan Bisnis is a peer-reviewed journal published by Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, covering a variety of topics in economics, management, business and ...