Binus Business Review
Vol 3, No 1 (2012): Binus Business Review

Model Perancangan Organisasi Berdasarkan Dorongan Pasar

Hidayat, Cecep (Unknown)

Article Info

Publish Date
31 May 2012


Designing Market-Driven Organizations reflects the needs of the customer in the design, roles, and organizational activities. This paper has objectives to review the definitions, concepts, and models relating to the organization based on market needs. The research method used is based on the study of literature references are used as discussion material. The main theories used are the marketing concept, customer value, and design organizations. Conclusion the results of the analysis indicate that the philosophy or concept of marketing is used as the basic design of the organization based on market forces are still relevant to todays conditions.

Copyrights © 2012

Journal Info





Economics, Econometrics & Finance


Binus Business Review is an international journal published in March, July, and November hosted by the Research and Technology Transfer Office (LPPM) of Universitas Bina Nusantara. The journal contents are managed by the Binus Business School, Faculty of Economics and Communications, and Forum ...