Jurnal Ilmu Sosial dan Ilmu Politik
Vol 8, No 1 (2004): JULI (Representasi dan Keberpihakan dalam Media)

Representasi Maskulinitas dalam Iklan

Novi Kurnia (Universitas Gadjah Mada)

Article Info

Publish Date
01 Jul 2004

Abstract

The phenomenon of hegemonic masculinity have been well understood, despite the fact that mass media in general and advertisement in particular, is a medium for contestation between masculinity and feminity. This article shows that, new feature of masculinity has come due to the adaptation of feminity. The new feature of masculinity has been known as metrosexual.

Copyrights © 2004




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Journal Info
Jurnal Ilmu Sosial dan Ilmu Politik
Website

Abbrev

jsp

Publisher

Universitas Gadjah Mada

Subject

Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Ilmu Sosial dan Ilmu Politik (JSP) is an open access, and peer-reviewed journal. Our main goal is to disseminate current and original articles from researchers and practitioners on various contemporary social and political issues: gender politics and identity, digital society and disruption, ...