<![CDATA[AbstractPers function, besides as a piece of information between the public and the government, also could be atransfer of social control and social values and culture in society too. The press can also be amedia propaganda that conveys the teachings of Islam and Islamic benefits to people ofIndonesian that dominant in Muslim. But, in the era of media convergence at this time, pressIslam in Indonesia is not able to develop correctly. It is caused by a lack of capital from themanager of the media Islam, the lack of professional personnel are educated to understand thecombination of business activities, editorial, printing techniques and a variety of advanceddevices and the lack of interest in reading among Muslims especially the themes of Islam. Thusresulting in less exciting views of Islam with media content that impressed "heavy" to read.Industrialists of mass media today demanded the Islamic press is not the only idealism, but alsodevelop media businesses to finance the smooth operation of the media, in addition to the needfor the professionalism of workers in managing the Islamic press media. Release Islam also needs tounderstand the market taste and class audience of readers who want rational religious offerings,which can be digested by common sense and is relevant to the level of their lives. Inaddition to media contents, press Islam also should pay attention to their physical appearancethat appeal to readers. With so releases Islam can survive amid tough competition in the era ofmedia convergence.]]>
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