Jurnal Ilmu Komunikasi
Vol 15, No 1 (2018)

Bisnis Vlogging dalam Industri Media Digital di Indonesia

Mahameruaji, Jimi Narotama (Unknown)
Puspitasari, Lilis (Unknown)
Rosfiantika, Evi (Unknown)
Rahmawan, Detta (Unknown)

Article Info

Publish Date
02 Jun 2018


This study explores the phenomenon of Vlogger as a new business in the digital media industry in Indonesia. Vlogger refer to social media users who regularly upload a variety of video content with various themes. We used case study to describe and analyze Youtube’s significant role in managing Vlogger communities, and also design support systems to make the communities growth and sustainable. We also explore Vlogger role as Online Influencer. This study is expected to be one of the references related to Vlogger phenomenon in the context of digital media studies in Indonesia.

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