Gadjah Mada International Journal of Business
Vol 4, No 2 (2002): May-August

THE RELATIONSHIPS AMONG DIFFERENT PERFORMANCE MEASURES IN INDONESIAN RETAIL CONTEXT

Agus w. Soehadi (Faculty of Marketing at Prasetiya Mulya Business School, Jakarta)

Article Info

Publish Date
02 Dec 2014

Abstract

Despite research into the links between market orientation and firm performance, research into the detail different measures of performance has been limited. This study develops different measures of performance in retail business and examines their relationship with market orientation. The results suggest that market orientation positively relate to nonfinancial indicators.  Also, indirect nonfinancial indicator can be treated as dominant mediator for the relationship between market orientation and financial indicator. Further, the findings suggest that different types of performance measurement affect the magnitude of market orientation and performance association.

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Journal Info
Gadjah Mada International Journal of Business
Website

Abbrev

GAMAIJB

Publisher

Universitas Gadjah Mada

Subject

Economics, Econometrics & Finance

Description

Gadjah Mada International Journal of Business (GamaIJB) is a peer-reviewed journal published three times a year (January-April, May-August, and September-December) by Master of Management Program, Faculty of Economics and Business, Universitas Gadjah Mada. GamaIJB is intended to be the journal for ...