Journal of Entrepreneurship, Management and Industry (JEMI)
Vol 1, No 2 (2018): Agustus 2018

Efektivitas Sponsorship Dalam Meningkatkan Brand Awareness PT. Sentra Timur Residence di Universitas Bakrie (Studi Kasus: Event Maroon Festival 2017)

Hatta, Holila (Universitas Bakrie)
Muhammad, Arvito (Universitas Bakrie)

Article Info

Publish Date
04 Sep 2018

Abstract

This research aims to examine how the  sponsorship issued by PT. Sentra Timur Residence at Maroon Festival 2017 event in improving brand awareness of Sentra Timur Residence on Bakrie University community. The quantitative approach and survey 103 visitors of Maroon Festival 2017 event as samples collected using convenience sampling technique, and analysed by testing hyphothesis. The result of this research indicates that sponsorship has significant affect on brand awareness. The relationship between sponsorship variables and brand awareness is very strong.

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Journal Info
Journal of Entrepreneurship, Management and Industry (JEMI)
Website

Abbrev

JEMI

Publisher

Universitas Bakrie

Subject

Economics, Econometrics & Finance

Description

Journal of Entrepreneurship, Management and Industry (JEMI) merupakan jurnal ilmiah yang menyajikan artikel orisinal dari Multi dan lintas disiplin dalam bidang dunia usaha, bisnis, entrepreneurship, dan industri dengan format Bauran (mix) Artikel : Hasil Riset (full reaserch), mini riset, novelty, ...