Wacana: Jurnal Ilmiah Ilmu Komunikasi
Vol 11, No 2 (2012)

PENGARUH IKLAN DESAIN KEMASAN COCA COLA TERHADAP BRAND AWARENESS SISWA/SISWI SMAN 94 JAKARTA BARAT

Sari, Purnama (Unknown)

Article Info

Publish Date
26 Dec 2017

Abstract

Competition in the carbonated beverage industry, making manufacturers began to notice a unique packaging design to attract the attention of consumers. Problems of this research is there any effect of Product Packaging Design Advertising Coca Cola Version “Friends Cute” Brand Awareness Against Students / Students of SMAN 94 Jakarta Barat. The theory used Individual Differences Theory (Individual Differences Theory) and theoretical ATR (Awareness - Trial - Reinforcement), using explanatory method with a quantitative approach. Location of the research conducted at SMAN 94 Jakarta Barat. Of the 79 respondents, obtained correlation value of 0.611, which means there is a positive influence on the design of the packaging with the brand awareness of SMAN 94 Jakarta Barat.

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Journal Info
Wacana: Jurnal Ilmiah Ilmu Komunikasi
Website

Abbrev

wacana

Publisher

Universitas Prof. Dr. Moestopo

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Wacana, Jurnal Ilmiah Ilmu Komunikasi merupakan wujud karya ilmiah tentang kajian ilmu komunikasi yang melingkupi hasil penelitian dengan tema atau topik yang dibahasa dalam jurnal Wacana meliputi kajian ilmu komunikasi baik Komunikasi Politik atau pun Komunikasi Lintas Budaya; Strategic ...