Sains: Jurnal Manajemen dan Bisnis
Vol 10, No 1 (2017): Desember

Keputusan Pembelian Merek Handphone di Kalangan Mahasiswa D3 Marketing Universitas Sultan Ageng Tirtayasa

Arum Wahyuni Purbohastuti (Universitas Sultan Agenng Tirtayasa)

Article Info

Publish Date
31 Dec 2017

Abstract

This study aims to determine the factors that influence mobile brand purchasing decisions. Where The object of research is Student D3 Marketing University of Sultan Ageng Tirtayasa force year 2014. The method used in this study is a qualitative method of research that is descriptive and tend to use analysis. The samples taken were saturated samples because the total population was sampled by 44 students. Based on the research that has been done, the decision to purchase handphone brand among D3 Marketing students is influenced by several factors such as brand image, quality, price, features, warranty, access to get, needs, family factor.

Copyrights © 2017




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
762.75 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Sains: Jurnal Manajemen dan Bisnis
Website

Abbrev

jsm

Publisher

Universitas Sultan Ageng Tirtayasa

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

The Journal of Management and Business is a journal containing scientific articles on financial management, marketing management, human resource management, operational management, strategic management, good corporate governance, business, management information systems, organizational behavior, and ...