Journal of Entrepreneurship, Management and Industry (JEMI)
Vol 1, No 3 (2018): September 2018

TREND DESIGN HIJAB DAN PERSEPSI HARGA TERHADAP KEPUTUSAN BELI HIJAB (KASUS PADA MAHASISWI UNIVERSITAS BAKRIE JAKARTA)

Hatta, Holila (Universitas Bakrie)
Iswanty, Andriana Nabila (Universitas Bakrie)



Article Info

Publish Date
08 Nov 2018

Abstract

The research was conducted using a quantitative approach and an online survey involving 150 hijab users as samples. Purposive sampling method is intentionally set according to research needs. Researchers used google form addressed to female students as hijaber at Bakrie University. The analysis was carried out by multiple linear regression, which was previously pre-test and test for normality, validity and reliability with software SPSS Statistic.  The results showed that product design and each price variable had a significant influence on purchasing decisions. Then together the product design and price variables also have a significant influence on the variable purchase decision.

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Journal Info

Abbrev

JEMI

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Entrepreneurship, Management and Industry (JEMI) merupakan jurnal ilmiah yang menyajikan artikel orisinal dari Multi dan lintas disiplin dalam bidang dunia usaha, bisnis, entrepreneurship, dan industri dengan format Bauran (mix) Artikel : Hasil Riset (full reaserch), mini riset, novelty, ...