Conference SENATIK STT Adisutjipto Yogyakarta
Vol 4 (2018): Transformasi Teknologi untuk Mendukung Ketahanan Nasional [ ISBN 978-602-52742-0-6 ]

Performance Measurement of Customer Relationship Management Using Scorecard CRM ( Case Study of UKM in Bayat Klaten District )

Mauidzoh, Uyuunul (Unknown)

Article Info

Publish Date
28 Nov 2018

Abstract

UKM have an important role in helping the economy in society. One of the UKM that is sufficient to help the economy of the community is Batik UKM. The development of UKM is currently receiving serious attention from various circles, including UKM, the natural coloring batik in Bayat District. This study aims to design measuring the performance measurement of Customer Relationship Management in UKM Batik Pewarna Alam in Bayat. In this design data search is done through literature sources and interviews and questionnaire distribution from respondents. From the search results obtained perspectives and also Key Performance Indicators for each perspective. The perspective and indicators that will be included in the CRM Scorecard are determined using the Analytical Hierarchy Process (AHP) method. The perspective in the CRM Scorecard is Customer Knowledge, Customer Value, Customer Interaction and Customer Satisfaction. Where each perspective has indicators in measuring its success.

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Journal Info
Conference SENATIK STT Adisutjipto Yogyakarta
Website

Abbrev

senatik

Publisher

Institut Teknologi Dirgantara Adisutjipto

Subject

Aerospace Engineering Computer Science & IT Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

Description

SENATIK merupakan jurnal proceeding seminar nasional teknologi informasi dan kedirgantaraan yang dikelola Pusat Penelitian,dan Pengabdian kepada Masyarakat (P3M) Sekolah Tinggi Teknologi Adisutjipto Yogyakarta. Jurnal ini diterbitkan dalam jangka waktu setahun sekali, dalam bentuk off line/ buku ...