Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi
Vol 12, No 1 (2017)

Studi Perbedaan Niat Beli Green Electricity Product Berdasarkan Gender

Tias Andarini Indarwati (Universitas Negeri Surabaya)
Nindria Untarini (Universitas Negeri Surabaya)



Article Info

Publish Date
22 Apr 2017

Abstract

Consumers adapt to this situation by considering environmental issue when shopping and  by their purchase behavior. The aims of this paper are examines of differences of environment awareness and purchase intentions between male and female of students of Surabaya State University. Secondly, examines also role linearly of environment awareness on purchase intentions. Examines role linearly of environment awareness on purchase intentions of green electricity product using simple linier regression analysis. The results indicate that there are no differences of environment awareness and purchase intentions at the students of Surabaya State University by gender. And finally, environmental awareness has also positive effect on purchase intentions. The results of this study have implications for marketers in identifying, designing, and managing marketing mix with consider discrepancy of purchase intentions in the green electricity product by gender.

Copyrights © 2017






Journal Info

Abbrev

ekuilibrium

Publisher

Subject

Economics, Econometrics & Finance

Description

Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi is a journal published by the Economic Faculty, Universitas Muhammadiyah Ponorogo (Unmuh Ponorogo) in collaboration with Universitas Muhammadiyah Ponorogo Research and Community Service. Published twice a year (March and September), contains six to ten ...