JWEM (Jurnal Wira Ekonomi Mikroskil)
Vol 8, No 1 (2018): Volume 8 Nomor 1 Edisi April 2018

Pengaruh Customer Satisfaction, Adjusted Expectation, Perceived Value, dan Perceived Usefullness Terhadap Online Repurchase Intention pada Pelanggan Lazada

Laurensia Lagita (TRISAKTI SCHOOL of MANAGEMENT)
Vita Briliana (TRISAKTI SCHOOL of MANAGEMENT)

Article Info

Publish Date
03 Oct 2018

Abstract

This study tries to investigate the impact of customer satisfaction, adjusted expectation, perceived value, and perceived usefulness towards customer online repurchase intention on www.lazada.co.id (case study: Jakarta). The data were collected using purposive sampling method and used 100 respondents. The research data is processed with IBM statistic 19 as a tool. The result of this research has shown that customer satisfaction, adjusted expectations, perceived value, and perceived usefulness, influence significantly towards online repurchase intention.

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Journal Info
JWEM (Jurnal Wira Ekonomi Mikroskil)
Website

Abbrev

jwem

Publisher

Universitas Mikroskil

Subject

Economics, Econometrics & Finance

Description

Jurnal Wira Ekonomi Mikroskil (JWEM) merupakan salah satu publikasi ilmiah yang diterbitkan oleh Lembaga Penelitian & Pengabdian kepada Masyarakat (LPPM) Universitas Mikroskil Medan, diharapkan dapat menjadi media dalam menuangkan ide dan pemikiran dalam bidang Ekonomi, Manajemen, Akuntansi, dan ...