JWEM (Jurnal Wira Ekonomi Mikroskil)
Vol 8, No 1 (2018): Volume 8 Nomor 1 Edisi April 2018

Pengaruh Satisfaction, Loyalty dan Trust Terhadap WOM Behaviour pada Pelanggan Carrefour Lebak Bulus, Jakarta

Fitriani Fitriani (Trisakti School of Management)
Vita Briliana (Trisakti School of Management)

Article Info

Publish Date
03 Oct 2018

Abstract

The purpose of this study is to know the influence of satisfaction, loyalty, and trust toward wom behavior of customers Carrefour Lebak Bulus, Jakarta. The data were collected using accidental sampling and used 105 respondents. The research data is processed with IBM statistic 19 as a tool. The results of this research has shown that loyalty and trust have influence to the wom behavior. While satisfaction have not influence to the wom behavior.

Copyrights © 2018




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Journal Info
JWEM (Jurnal Wira Ekonomi Mikroskil)
Website

Abbrev

jwem

Publisher

Universitas Mikroskil

Subject

Economics, Econometrics & Finance

Description

Jurnal Wira Ekonomi Mikroskil (JWEM) merupakan salah satu publikasi ilmiah yang diterbitkan oleh Lembaga Penelitian & Pengabdian kepada Masyarakat (LPPM) Universitas Mikroskil Medan, diharapkan dapat menjadi media dalam menuangkan ide dan pemikiran dalam bidang Ekonomi, Manajemen, Akuntansi, dan ...