Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Vol 7, No 2 (2018)

Pengaruh Price Discount dan Bonus Pack terhadap Impulse Buying melalui Nilai Hedonik di Carrefour Surakarta

Sri Isfantin Puji Lestari (STIE Wijaya Mulya Surakarta)

Article Info

Publish Date
30 Jun 2018


The purpose of this study is to analyze the Price Discount and Bonus Pack to the Hedonic Shopping Value as well as its impact on Impulse Buying of Carrefour customers in Surakarta. The results of this study show that the price discount and bonus pack have influence on hedonic shopping value and impulse buying. This study also shows that the hedonic shopping value is an intervening variables that can mediate the effect of price discount and bonus pack variables on impulse buying.

Copyrights © 2018

Journal Info





Economics, Econometrics & Finance


Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship (JMP) is a periodical scientific journal published by Universitas Proklamasi 45 (UP45) Yogyakarta, Indonesia, twice a year on December and June. This journal is intended to collect and publish a summary of research results, scientific ...