JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Vol 2 No 2 (2018): Journal of Applied Business Administration - September 2018

STRATEGI PENGEMBANGAN DAN BAURAN PEMASARAN POTENSI KOMODITAS KOPI DALAM RANGKA PENGUATAN PASAR PRODUK PERTANIAN SECARA INTEGRATIF DENGAN SEKTOR PARIWISATA DI KABUPATEN BANYUWANGI

Dimas Imaniar (Unknown)
Andhika Wahyudiono (Unknown)

Article Info

Publish Date
30 Sep 2018

Abstract

The one of commodities that contribute economies in agricultural sector, has an integrated competitiveness and agribusiness that can improve the welfare of the famers is coffee. This research aims to find out; Formulating development strategy on coffee commodities in order to strengthen agricultural product market in integrative with tourism sector in Banyuwangi Regency. The research area is determined purposively, that is in Banyuwangi Regency. This research uses descriptive and analytic method. Sampling method is conducted purposively (purposive sampling). This research is analyzed using Location Quotient, Marketing Mix and Force Field Analysis tools. The research results show that by formulation of strategy model of development of coffee commodities in order to strengthen agricultural product market in integrative with tourism sector in Banyuwangi Regency which can be used on of the government policy and provide better life expectancy of coffee farmers.

Copyrights © 2018




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
431.213 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JOURNAL OF APPLIED BUSINESS ADMINISTRATION
Website

Abbrev

JABA

Publisher

Politeknik Negeri Batam

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Applied Business Administration (JABA) is a journal published by Study Program of Applied Business Administration, Politeknik Negeri Batam. The journal is predominantly devoted to applied business administration with special focus on industries problem solving. JABA publish quality ...