Jurnal Komunikasi Profesional
Vol 1, No 1 (2017)

Identitas Gaya Hidup dan Budaya Konsumen dalam Mengkonsumsi Brand The Executive

Rafa'al, Mubaddilah (Unknown)



Article Info

Publish Date
26 May 2017

Abstract

Humans not only buy the needed goods, but also the brand. Brand goods are self-pride. Buying reputable brands creates a feeling of "more" in the user. With shopping, consumers not only consume the material value or utility value of the goods they buy, but also what the goods indicate. This research departs from J. Baudrillard's thoughts on consumption trends and cultural signs. Researchers use ads from The Executive products. This product is then not only for formal wear, but also for other types of clothing until now become a lifestyle brand.Keywords: Identity, Culture, Consumption 

Copyrights © 2017






Journal Info

Abbrev

jkp

Publisher

Subject

Arts Humanities Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

Description

Jurnal Komunikasi Profesional adalah Jurnal Daring (Online) yang mengeksplorasi pertanyaan kritis dan pertanyaan yang konstruktif dalam berbagai bidang studi Ilmu Komunikasi. Secara khusus pada bidang Kajian Profesional dalam Ilmu Komunikasi. Kajian - kajian Komunikasi Profesional dapat dikaji ...