Ultima Management : Jurnal Ilmu Manajemen
Vol 10 No 1 (2018): Ultima Management : Jurnal Ilmu Manajemen

Kunjungan Wisatawan dan Bisnis Kuliner di Kota Bandung

Sulaeman Rahman Nidar (Unknown)
Sutisna Sutisna (Unknown)
Egi Arvian Firmansyah (Unknown)



Article Info

Publish Date
20 Dec 2018

Abstract

The city of Bandung is one of the cities which becomes a tourist destination for local and foreign tourists. This study explores the number of culinary business expected to increase the number of tourists visiting Bandung. The research was conducted using the survey method with culinary respondents of entrepreneurs or businesses, tourism office and tourists. This study aims to determine the influence or relationship between the number of culinary business and the number of tourists interested in culinary. Besides, this research aims to know the profile of tourists visiting Bandung. This research is descriptive and quantitative research. The results showed that the majority of tourists who come to Bandung are loyal tourists. They believe that culinary is one of the most interesting aspects of Bandung. In addition, statistically it is also known that the number of culinary entrepreneurs is positively correlated with the number of tourists who come to Bandung. The variable of the number of tourists can be explained by the variable number of culinary entrepreneurs, but not significant. Keywords: Bandung, Culinary Tour, Tourists

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Journal Info

Abbrev

manajemen

Publisher

Subject

Economics, Econometrics & Finance

Description

Ultima Management : Jurnal Ilmu Manajemen merupakan Jurnal Ilmu Manajemen yang menyajikan artikel-artikel penelitian ilmiah dalam bidang manajemen serta isu-isu teoritis dan praktis terkini. Kajian mencakup Manajemen Stratejik, Manajemen Pemasaran, Manajemen Sumber Daya Manusia, Manajemen Keuangan, ...