Garuda - Garba Rujukan Digital

Jurnal Keuangan dan Bisnis

Vol 11 No 2 (2013): Jurnal Keuangan dan Bisnis Edisi Oktober 2013

Repi, Andreas Marthen (Unknown)

Publish Date
28 Aug 2017

Sales promotion is basically aimed sale quickly. In addition sales promotion will often make the customer do repeated purchases. This study uses a quantitative approach, and type of research is explanation which is a survey using a questionnaire as a research instrument. With a data retrieval technique using non-probability sampling with purposive sampling. This study uses a simple linear regression model using 95 respondents who are making purchasing decisions in Indomaret. The results showed that 22% purchase decision variable can be explained by the independent variable sales promotion. While the rest of 78% influenced by other factors.

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