International Research Journal of Business Studies (E-Journal)
Vol 12, No 1 (2019): April - July 2019

Innovation Product and Halal Labelization in Buying Repurchase

Aditi*(1), Bunga ( Faculty of Economics and Business, Harapan University Medan)



Article Info

Publish Date
02 Apr 2019

Abstract

Indonesia is a developing country which has many Small and Medium Firms (SMEs). It has a vital role in development and economic growth. The purpose of this research is to know and analyze the effect of product innovation and halal labelling in buying Repurchase. The method used in this study is descriptive analysis method by describing the data. It has been collected without intending to make conclusions to the public or generalization. Data analysis used is Multiple Linear by using SPSS software. The results showed that product innovation and halal labeling simultaneously had a positive and significant effect on buying repurchase. Partially Product Innovation and Halal Labelization have positive and significant effect in buying repurchase. Price as a moderating variable can strengthen the influence of product innovation and halal labelization in buying repurchase in SMEs of Langkat.Keywords: Innovation Product, Halal Labelization, Buying Repurchase, Price(1) Department of Management, Harapan University of Medan, Kota Medan, Indonesia* Corresponding Author https://doi.org/10.21632/irjbs.12.1.87-100

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Journal Info

Abbrev

jurnalirjbs

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year ...