Humaniora
Vol 3, No 2 (2012): Humaniora

Pengembangan Desain dan Diferensiasi Produk sebagai Keunggulan Kompetitif pada Bisnis Ritel UMKM Furnitur dan Aksesoris Interior Rumah

Indahyani, Titi (Unknown)

Article Info

Publish Date
31 Oct 2012

Abstract

Trade globalization caused the overwhelming of overseas products in the center of trades in Indonesia. The effect of this case was the small-scale and middle industries’ products were difficult to compete with the impor one in Indonesia. The lack of product development strategy, lack of people’s skils, technology, and dependence on the imported raw materials caused the limitation of stock production which was unique, creative, and innovative that became the competitve advantage of the UMKM. Based on these problems, a research to consider a strategy priority that was appropriate, effective, and efficient was conducted.  

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Journal Info
Humaniora
Website

Abbrev

Humaniora

Publisher

Universitas Bina Nusantara

Subject

Humanities

Description

The journal invites professionals in the world of education, research, and entrepreneurship to participate in disseminating ideas, concepts, new theories, or science development in the field of Language, Culture, Visual Communication Design, Interior and Furniture Design, Character Building, Law, ...