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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 547 Documents
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ANALISIS EFISIENSI ALOKATIF USAHATANI CABAI MERAH BESAR DI DESA SUKALAKSANA KECAMATAN BANYURESMI KABUPATEN GARUT Tina Sonia; Tuti Karyani; Agus Susanto
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v6i1.2613

Abstract

Most of farmers in Sukalaksana Village Banyuresmi District are red chili farmers, but their red chili production has not been optimal so that the productivity of red chili in Sukalaksana is the lowest compared to other village. Production is influenced by production factors, the right combination of production factors is needed to produce optimal and economically efficient production. The purpose of this study is to identify the factors that influence production and analyze allocative efficiency of production factors in red chili farming in Sukalaksana Village. The research method used was a survey method with analytical techniques using the Cobb Douglas production function model. The results showed that labor, seeds, manure, NPK fertilizer, and pesticides simultaneously influenced the production of red chili in Sukalaksana Village with 85.3 percent determination coefficient. Production factors that partially have a significant effect on red chili production in Sukalaksana Village are labor, seeds, and NPK fertilizer. Based on allocative efficiency analysis, labor and seeds has not been efficient so its needs to be added, NPK fertilizer is not efficient so its needs to be reduced.
KORBAN ALIH FUNGSI LAHAN DI KELURAHAN SETIANAGARA, KECAMATAN CIBEUREUM, KOTA TASIKMALAYA, JAWA BARAT Ivanka Marayandini; Trisna Insan Noor
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v6i2.3401

Abstract

Cibeureum District is one of the four sub-districts in the City of Tasikmalaya with the highest reduction in paddy fields area. The study was conducted in Setianagara which is included in the LP2B (Sustainable Food Agricultural Land) area but is still experiencing lang conversion. This study aims to determine the profile of victims of land use change, push and pull factors switching land use, and the condition of the victims before and after land use change. The design in this study used a qualitative descriptive design and research techniques using case studies. The information obtained comes from interviews and observations. Informants in this study are victims of land use change. The results showed that the factors driving the conversion of land originated from self and coercion, while the pull factors came from the buyers of the paddy fields and coercion. The situation of farmers before and after land use change has changed for the worse, more stable, and better.
PERBEDAAN PREFERENSI KONSUMEN GENERASI Z ANTARA COFFEE SHOP BESAR DAN COFFEE SHOP KECIL DI KECAMATAN COBLONG KOTA BANDUNG Desty Nadirah Putri; Yosini Deliana
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v6i1.2685

Abstract

Coffee consumption in Indonesia continues to increase in 2014-2018, making entreprereneurs interested in establishing coffee shops with different classifications. The number of businesses engaged in similar fields has led to competition among coffee shop entrepreneurs. One effort in facing competition is by knowing consumer preferences in order to form the right market segmentation. Lifestyle developments and mindset make almost all generations ever drink coffee including generation Z, which is the youngest potential consumer because it has unique characteristics. Kelurahan Lebak Gede is a place of activity for the Z generation because there are many coffee shops and close to schools or universities. The purpose of this study is to identify the characteristics of generation Z coffee consumers based on demographics, psychography, coffee shop attributes, and identify differences between large coffee shop consumers and small coffee shops consumers. The selection of samples in this study used systematic random sampling techniques with a sample of 88 at a large coffee shop and 68 at a small coffee shop. The analysis used is descriptive analysis, and discriminant analysis. The research results show that there are significant differences in the characteristics of age, consumption intensity, time spent in the coffee shop, and visiting time.
PENGEMBANGAN PEMASARAN KOPI GALUNGGUNG MENGGUNAKAN SISTEM E-COMMERCE Dona Setia Umbara; Missi Hikmatyar
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v6i1.2956

Abstract

The traditional door to door marketing process has become a problem in the distribution of galunggung coffee. Then there needs to be a breakthrough by local stakeholders or entrepreneurs who work closely with farmers in the right marketing system in the distribution of Galunggung coffee. The specific purpose of this research is to expand the marketing of the Galunggung coffee business by developing an online system in the form of E-commerce. The stages of this research include a needs analysis that is preparing all needs related to the research to be conducted. The next stage is the design which includes the design of conventional marketing systems and the design of e-commerce marketing systems. Based on the results of marketing the product on social media, 1,121 people saw parentas product advertisements, and 98% of accounts that did not follow a coffee parentas account. So, marketing coffee products includes an unknown account that has an interest in coffee. there is the result of the age range that sees product advertisements on social media. Ages 24-34 have more interest in coffee after age 18-24 who have an interest in coffee and aged 35-44 have little interest in coffee. So to do better marketing in the age range 24-34.
PERMINTAAN UDANG VANNAMEI (Litopenaeus vannamei ) DI KELOMPOK PEMBUDIDAYA UDANG AT-TAQWA PACIRAN LAMONGAN Wachidatus Sa'adah; Khiqotul Milah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 5, No 2 (2019): Juli 2019
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v5i2.2222

Abstract

This research was conducted in order to know the price of shrimp vannamei and demand of shrimp vannamei at every season. This research was conducted in group of fish farmer of At-Taqwa Paciran Village, Paciran Sub-District, Lamongan Regency. The method used in this research is qualitative method. From the research results that the price greatly affects the demand for the domestic market while for the foreign market has no effect
INTEGRASI PASAR KOMODITAS KELAPA DAN PRODUK TURUNAN INDONESIA DENGAN PASAR DUNIA Syahrul Ganda Sukmaya; Reny Hidayati
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v6i1.3194

Abstract

Coconut products are mostly traditional export Indonesia. Coconut products seed is copra exports and coconut oil. The determination of product price coconut export determined by reference the world market often known only by some side. Asymmetrical market information received by producers can harm producers. Fluent market information can help improve the welfare of producers and increase the speed reaction producers on changes in the market. Through research, market integration is expected to determine the level of integration of Indonesian market reference world markets. Benefit from the study that can be done the next step and anticipation of to increase the market information for producers. Eventually with the market information obtained can improve producers when reaction that is a massive market, and the welfare of oil producer. To assess integration this market used method of var/vecm. The result showed that the Indonesian coconut by integrated with coconut the world market. On the Indonesian market, market integration that happened between copra market indonesia and palm oil market indonesia is market integration in line because of only coconut oil prices significant on the amount of copra Indonesia, and vice versa. 
UPAYA PENGEMBANGAN AGRIBISNIS TERNAK DOMBA MELALUI PERBAIKAN MUTU PAKAN DAN PENINGKATAN PERAN KELOMPOKTANI DI KECAMATAN PANUMBANGAN KABUPATEN CIAMIS Tita Rahayu
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 1, No 2 (2016): Januari 2016
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (537.614 KB) | DOI: 10.25157/ma.v1i2.59

Abstract

Upaya Pengembangan Agribisnis Ternak Domba Melalui Perbaikan Mutu Pakan dan Peningkatan Peran Kelompoktani di Kecamatan Panumbangan Kabupaten Ciamis dengan mengambil lokasi Kelompoktani Mekar 1 Desa Golat. Tujuannya untuk meningkatkan pengetahuan dan keterampilan petani dalam pengembangan agribisnis ternak domba melalui perbaikan mutu pakan, meningkatkan peran dan fungsi kelompoktani secara optimal. Untuk meningkatkan pengetahuan petani dalam pemilihan pakan yang memenuhi syarat kualitas dan kuantitas pakan yang baik, meningkatkan pertambahan berat badan harian ternak domba serta meningkatkan pendapatan petani. Penyuluhan yang dilakukan secara individual maupun kelompok. Metode yang digunakan adalah pertemuan kelompok, ceramah, diskusi, anjangsana dan demostrasi cara. Materi yang disampaikan meliputi subsistem agro input dan agroproduksi diantaranya dalam aspek pemilihan bibit, perbaikan mutu pakan, perkandangan, perawatan ternak, pencegahan, pengobatan penyakit, pengelolaan reproduksi dan subsistem pemasaran hasil. Pembinaan dilakukan pada 20 orang peternak sebagai sampel. Kaji terap teknologi dilaksanakan pada 8 ekor ternak domba dengan kisaran umur 6-8 bulan yang dibagi menjadi 2 perlakuan. Kelompok pertama (Po) diberi rumput saja (Kebiasaan petani), kelompok kedua (P1) diberi rumput 10 % dari berat badan ditambah 200 gr dedak padi dan Bioplus 300 gr per ekor (Satu dosis pemberian).
UPAYA PENINGKATAN PEMASARAN BENUR UDANG VANNAMEI (Litopenaeus Vannamei) DI PT. ARTHA MAULANA AGUNG (AMA) DESA PECARON, KECAMATAN BUNGATAN KABUPATEN SITUBONDO Wachidatus Sa'adah; Ahmad Fathur Roziqin
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 4, No 1 (2018): Januari 2018
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (83.137 KB) | DOI: 10.25157/ma.v4i1.850

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui pembenihan benur udang vannamei yang baik dan peningkatan hasilnya melalui bauran pemasaran. Penelitian ini dilaksanakan di PT. Artha Maulana Agung (AMA) Desa Pecaron, Kecamatan Bungatan Kabupaten Situbondo. Metode yang digunakan dalam penelitian ini adalah metode kualitatif. Dari hasil penelitian bahwa pembenihan yang dilakukan di PT. Artha Maulana Agung (AMA) dimulai dari nauplius sampai post larva 12, sedangkan upaya peningkatan pemasaran benur udang vannamei dilakukan dengan strategi bauran pemasaran, yaitu produk, harga, tempat, promosi, orang, proses, dan lingkungan fisik.Kata kunci: Pembenihan, Benur Udang Vannamei, Upaya Peningkatan Pemasaran
DOMINANT ATTRIBUTE OF MANGO INDOOR FRAGRANCE Yosini Deliana; Sri Fatimah; Mohamad Djali
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 1 (2020): Januari 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.445 KB) | DOI: 10.25157/ma.v6i1.2888

Abstract

Mango produced from Cirebon, Indramayu dan Sumedang  have different qualities . Those types of mango is  already has its own market segment. The on farm problem is mango producers do not know exactly how consumer preferences for mango from Cirebon, Indramayu and Sumedang. When the harvest time , over supply and mango price getting decrease. The idea to solve this problem is to process  mango over supply become mango indoor fragrance. Variables that distinguish consumer preference are easy to find, aroma, colour, duration, freshness, water content, expire date, purpose, information and additional esens. The purpose of this study to analysis respondent’s characteristics,  dominant attribute of mango indoor fragrance which are the least dominant attribute of these product.
KAJIAN PENERAPAN BUDIDAYA DAN PEMASARAN ITIK (Studi Kasus pada Kelompok Ternak Itik Putri Mandiri di Kabupaten Karawang Jawa Barat) Asep Permadi Gumelar; Agung Rahmat
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 1, No 1 (2015): Juli 2015
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.385 KB) | DOI: 10.25157/ma.v1i1.26

Abstract

Tujuan melakukan penelitian ini adalah untuk mengatahui: (1) Keadaan penerapan budidaya itik pada Kelompok Ternak Itik Putri Mandiri; (2) Keadaan pemasaran itik pada Kelompok Ternak Itik Putri Mandiri. Metode penelitai yang digunakan dalam penelitian ini adalah studi kasus dengan mengambil kasus pada Kelompok Ternak Itik Putri Mandiri. Pengambilan data dilaksanaan dengan teknik wawancara secara langsung dan  analisis data dilakukan secara deskriptif. Hasil penelitian menunjukkan bahwa: (1) Keadaan penerapan budidaya itik pada Kelompok Ternak Itik Putri Mandiri mencangkup pemberian pakan, pengambilan telur, teknik pencahayaan dan penggunaan litter, biosekuriti dan sanitasi, program pencegahan penyakit, penanganan limbah cukup baik, walaupun masih banyak yang harus diperbaiki semisal tata letak kandang dan program pemberian cahaya; (2) Harga jual telur dalam pemasaran itik antara Rp. 1.200-Rp 1.400,- per telur dan harga itik afkir Rp.32.000- Rp.35.000 per ekor. Rantai. Penjualan ada yang langkung ke konsumen dan ada yang melalui pasar.

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