cover
Contact Name
Karnowahadi
Contact Email
admisibisnis@gmail.com
Phone
+6281354038788
Journal Mail Official
admisibisnis@gmail.com
Editorial Address
Lantai 3, Gedung Administrasi Bisnis, Jurusan Administrasi Bisnis, Politeknik Negeri Semarang, Jl. Prof. H. Soedarto, SH, Tembalang, Semarang 50275
Location
Kota semarang,
Jawa tengah
INDONESIA
Admisi dan Bisnis
ISSN : 14114321     EISSN : 25273582     DOI : https://doi.org/10.32497/ab
Core Subject : Economy,
Admisi dan Bisnis Journal receives articles from research and literature review in social and technology. Focus of Admisi dan Bisnis Journal are : 1. Economics 2. Management 3. Secretarial 4. Business Administration 5. Information System in Business 6. Entrepreneurship
Articles 218 Documents
DESIGN EXPERIENTIAL MARKETING MODELS ON SMALL AND MEDIUM BUSINESS BATIK AT KENDAL Sandi - Supaya; Umar - Farouk; Nur - Rini; Sri Eka Sadriatwati
Admisi dan Bisnis Vol 18, No 1 (2017): PEBRUARI 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (494.167 KB) | DOI: 10.32497/ab.v18i1.1057

Abstract

ABSTRACTThe shopping experience enjoyable and unforgettable is the basis of experiential marketing. All human senses to function as an input medium are taken through the sense of taste (sense), then by four other senses (feel, think, act, and relate) is processed into a pleasant and memorable experience. Model of experiential marketing is needed in abstraction and tools to decide the election priority in marketing strategies. The purpose of this study was to design experiential marketing model that can be implemented on the Small and Medium Enterprises. Survey methods used to obtain the data of research variables. Validity and Reliabelitas done to find the constructs of variables valid and reliable. Regression and correlation analysis were used to analyze the relationship between variables. The conclusion of this study are: Cognitive Sensory Marketing Experience (Sense) has a positive influence on cognitive Creative Thinking (Think), and Cognitive Creative Thinking (Think) positive influence on experiential marketing. Based on the conclusion of the study, it is advisable to increase the Cognitive Sensory Marketing Experience (Sense). Increased Cognitive Sensory Marketing Experience (Sense) will encourage creative cognitive Marketing Thought (Think), which will increase the experiential marketing in the form of shopping that good impression, and hard to forget. Keywords: experiential; fun; batik; taste; think  ABSTRAKPengalaman berbelanja yang menyenangkan dan tak terlupakan adalah dasar dari pengalaman pemasaran. Semua indra manusia berfungsi sebagai media masukan yang diambil melalui indera perasa (sense), maka oleh empat indera lainnya (merasakan, berpikir, bertindak, dan berhubungan) diolah menjadi pengalaman yang menyenangkan dan berkesan. Model pemasaran pengalaman diperlukan dalam abstraksi dan alat untuk menentukan prioritas pemilihan dalam strategi pemasaran. Tujuan dari penelitian ini adalah untuk merancang model pemasaran eksperiensial yang dapat diimplementasikan pada Usaha Kecil dan Menengah. Metode survei yang digunakan untuk memperoleh data dari variabel penelitian. Validitas dan Reliabelitas dilakukan untuk mengetahui konstruk variabel yang valid dan reliabel. Analisis regresi dan korelasi digunakan untuk menganalisis hubungan antar variabel. Kesimpulan dari penelitian ini adalah: Cognitive Sensory Marketing Experience (Sense) memiliki pengaruh positif terhadap Thinking Creative Thinking (Think), dan Cognitive Creative Thinking (Think) berpengaruh positif terhadap experiential marketing. Berdasarkan kesimpulan penelitian ini, disarankan untuk meningkatkan Cognitive Sensory Marketing Experience (Sense). Meningkatnya Cognitive Sensory Marketing Experience (Sense) akan mendorong creative cognitive Marketing Thought (Think), yang akan meningkatkan pengalaman marketing dalam bentuk belanja yang terkesan baik, dan sulit untuk dilupakan. Kata kunci: pengalaman; menyenangkan; batik; rasa; berpikir
NILAI STRATEGIES USAHA JASA TEMPAT KOS BAGI MAHASISWA SEBAGAI EXTERNAL SUPPORT SYSTEM PADA KUALITAS KEHIDUPAN KAMPUS (QUALITY OF COLLEGE LIFE) Andi Setiawan; Suwardi Suwardi; Khairul Saleh; Suharmanto Suharmanto
Admisi dan Bisnis Vol 18, No 3 (2017): OKTOBER 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (669.264 KB) | DOI: 10.32497/ab.v18i3.1214

Abstract

Quality of College Life (QCL) is one of the performance measurement instruments of a highereducation institution. The results of the Tiyarattanachai and Hollmann studies (2016) warnedthat educational institutions always prioritize internal factors is something that is common, but itis not true if educational institutions ignore external factors. Both factors must be balanced for amaximum result. The results of direct observation of this research in the form of preliminarydata, where there are found 664 business boarding houses in the city of Semarang. It gives riseto social, cultural, security and competition for the business of Kos-boarding houses andconsumers in this case students. The formulation of this research problem is how the strategicvalue of business services boarding houses / boarding houses for students as an external supportsystem on the quality of life of the campus with structural model analysis approach. The plan ofresearch needs from the beginning to the end is 5 (five) months. Sampling technique used in thisresearch is accidental sampling method in this case that is students who use business servicesboarding houses / boarding houses in the city of Semarang. For the sample size is 100 for SEManalysis tools with AMOS 22.00. In addition to SEM, this study also performs reliability test,validity test, decryption index analysis test, and others. In the end it is expected that this researchcan answer will be partially and simultaneously influence the value of environmental life,competitive economic value, and strategic location value to student achievement behavior,through the quality of campus life.
PENGARUH INTERPERSONAL SKILL, SALESMANSHIP SKILL, TECHNICAL SKILL, DAN MOTIVASI TERHADAP KINERJA TENAGA PENJUALAN PADA PT UNITED TRACTORS TBK Ilma Amalia; Makmun Riyanto; Umar Farouk
Admisi dan Bisnis Vol 19, No 2 (2018): JUNI 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (635.763 KB) | DOI: 10.32497/ab.v19i2.1271

Abstract

This study aims to analyze the influence of interpersonal skill, salesmanship skill, technical skill, and work motivation on salesperson performance PT United Tractors Tbk. Research variables include: interpersonal skill (X1), salesmanship skill (X2), technical skill (X3), work motivation (X4) as independent variables, and salesperson performance (Y) as dependent variable. This study used multiple linear regression analysis. Samples are selected by using the method of purposive sampling. 55 salesperson are selected as samples in this study. Data collections techniques were using questionnaires, interview, observation, and documentary study. Based on the result of this study, interpersonal skill, salesmanship skill, technical skill, and work motivation have positive and significant influence on salesperson motivation. While the adjusted R square has value 65,9%, it means that interpersonal skill, salesmanship skill, technical skill, and work motivation give contribution to salesperson performance (Y) on 65,9% while 34.1% influenced by other variables which were not described in this study.
PENGARUH NILAI TAMBAH PRODUKSI DAN JASA LOGISTIK PADA VOLUME EKSPOR PRODUK TEKSTIL DI JAWA TENGAH Kurniani Kurniani; Yusmar Ardhi Hidayat; Achmad Zaenuddin; Suwardi Suwardi
Admisi dan Bisnis Vol 20, No 1 (2019): PEBRUARI 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (80.212 KB) | DOI: 10.32497/ab.v20i1.1422

Abstract

This research purposes to analyze the impact of production added value from textile industries and logistic service to textile export value in Central Java. The secondary data used are an export statistic and regional domestic product total, and logistics service between 2010 and 2017. The result shows that, first, production added value has negatively influence to textile export value. Second, logistic service has a positive effect on export value. It implies that textile export value may result in order demand. In addition, logistics service has the main role to boost up textile export.
Developing Creative Business Brands for Entrepreneurial Students through Differentiation and Positioning Strategies Hadiahti - Utami; Budi - Prasetya; Sri Marheni Salsiyah; Sri Eka Sadriatwati; Erika - Devie
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (92.817 KB) | DOI: 10.32497/ab.v20i3.1766

Abstract

This study aims to identify product differentiation and positioning strategies to obtain competitive advantage and to find out product differentiation and positioning strategies in building brand excellence against competitors. The research sample is the Entrepreneurial Student Creative Business Unit in the city of Semarang. The number of respondents in this study was 30 respondents. Data collection techniques in this study used observation, semistructured interviews and documentation. While the data analysis used the Triangulation Method. In this study, data were examined by the GDP strategy of triangle (Positioning, Differentiation and Brand) from Hermawan Kartajaya, data of entrepreneurial creative business activities, and data obtained from semistructured interviews with informants of owners or managers of entrepreneurial student creative businesses. The results showed that differentiation strategies could be identified based on product differentiation, service differentiation, channel differentiation, people differentiation and image differentiation. While the product positioning strategy was identified based on customer, company, competitors and change. By implementing a differentiation strategy and product positioning that is in accordance with the business it manages, it is expected that the business will have the desired competitive advantage, so that it can become the provision and strength to win in competition. Building a brand / brand through the application of the triangle theory of GDP (Positioning, Differentiation and Brand), has been done without being realized by entrepreneurial students. It is evident that some brands / brands of entrepreneurial students who are respondents in this study have credibility and are positively perceived by consumers so that their business can last a long time, their brands/brands are known to customers, easy to remember, reflect quality, of whis customers we able to differentiate the products morever from other and make multiple purchases to become loyal. Brands / brands like this can be used as a provision and strength of competitiveness to win the competition, and become the foundation for the company's competitive advantage
PENERAPAN MESIN PENGOLAH PUPUK ORGANIK DI DESA KEJI UNGARAN BARAT Petrus - Maharsi
Admisi dan Bisnis Vol 16, No 1 (2015): Pebruari 2015
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (744.197 KB) | DOI: 10.32497/ab.v16i1.887

Abstract

Purpose of the community service activity isto improve the quality of organic manuremade from the waste of milking cow cattleand the marketing management. Problemsolvingmethods used are teaching andtraining about the organic manure makingtechniques, packaging and the marketingmanagement. Community service activitiesshows the results, in accordance with themethod is expected that results from themanufacture of the organic manure productshowed that the participants can understandand practice the manufacture of the productas well, discuss various problems and themanufacture and marketing of the organicmanure product as well as suggestions /feedback from the instructor can beunderstood and accepted manufacturingpractices and extension yhe organic manureproduct carried out simultaneously showedeffective results.
Design of E-Commerce Learning Media with Blended Learning Method in Vocational Higher Education Azizah - Azizah; Isnaini - Nurkhayati; Endang - Sulistiyani; Winarto - Winarto
Admisi dan Bisnis Vol 21, No 1 (2020): PEBRUARI 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.095 KB) | DOI: 10.32497/ab.v21i1.1808

Abstract

E-Commerce has experienced very rapid development in Indonesia in recent years. Its practical, making shopping easier and even cheaper, makes people interested in connecting with the world of e-commerce. Given the importance of students' alacrity in dealing with the world of e-commerce, important material related to e-commerce is taught to students. Seeing from these problems, it is appropriate to build a learning media that can help students in their efforts to understand the e-commerce business. The learning media used are based on blended learning, where the learning process is carried out through two main elements, namely classroom learning (classroom lessons ) and learning with online learning. In this study, the first thing to do is to describe in full and detail any material that will be delivered to students in E-Commerce courses, referring to SAP and Silabi. The next step is to make observations in class and distribute questionnaires to students to map in detail which materials are easy, medium and which are difficult. From these results, an E-Commerce course learning flow was made which represents the learning model of blended learning which will then be implemented as a learning media
PERMINTAAN KONTAINER UNTUK EKSPOR BARANG PADA PT. ARPENI PRATAMA OCEAN LINE TBK CABANG SEMARANG Nadia Amanta Reisa; Karnowahadi - Karnowahadi; Paniya - Paniya
Admisi dan Bisnis Vol 17, No 1 (2016): Pebruari 2016
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.714 KB) | DOI: 10.32497/ab.v17i1.916

Abstract

International trade activities are export andimport. Exports are sending goods out ofIndonesian customs areas to be sent abroad.Delivery process of export goods, especiallyby sea is most widely performed usingcontainers. Container is a specially designedpackaging of a certain size. Seller or buyershould pay the Net Freight to the shippingcompany as the cost for shipping their goods.The results of this study indicate that: (1)Shipper I; the number of containers for exportgoods demand were significantly influencedby the net of freight, port of destinations,additional costs, and size of containers used,(2) Shipper II; significantly affected by netfreight and port of destination, (3) ShipperIII; significantly affected by net freight andport of destination, (4) Shipper IV and VI;significantly influenced by the net of freight,port of destination, and size of containersused, (5) Shipper V; significantly affected bynet freight. Overall (Shipper I - VI), it isconcluded that the total of demand forcontainers for exporting goods is significantlyaffected by net freight and port of destination.There were 54 port of destination withregularly sent the goods to Los Angeles, NewYork, and Houston. Overall the shipper usedGeneral Purpose Container size 20’DC,40’DC, 40’HC, and 45’DC.
EFFECTIVE PUBLIC SPEAKING Umar - Farouk
Admisi dan Bisnis Vol 16, No 2 (2015): Juni 2015
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (598.753 KB) | DOI: 10.32497/ab.v16i2.933

Abstract

Experts of Communication state thatcommunication is the backbone ofmanagement. This indicates the strategic rolesof communication. Management which is notsupported by effective communication willfail to achieve its goals or targets. Effectivecommunication and effective managment islike the two sides of a coin.They cannot beseperated. Effective public speaking as a partof effective communication give itssignificant contributions to effectivecommunication process in a businessorganizations. This article discusses severaltips of effective public speaking to developcommunication skills which are exremelyneeded to develop business organizations.
ANALISIS TINGKAT PERSEDIAAN OPTIMAL PRODUK FLEXI HOME PADA PT TELKOM INDONESIA KANDATEL MALUKU DIVISI TELKOM FLEXI Harold - Hursepuny
Admisi dan Bisnis Vol 14, No 2 (2013): Juni 2013
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (6.053 KB) | DOI: 10.32497/ab.v14i2.1036

Abstract

The objection of these research were : 1) to knew the length of customers demanding services on flexi home in 5 years ahead; also 2) to knew the length of optimal ordered quantity level, on the customer demanding in 5 years ahead.This research were a field research, which uses quantitative descriptive model, that been held from field research data as the primary data, on questionnaire and interview techniques also be supported by secondary data. Data analyzing used the Least Square projection method, to know the trend of demand customer; and Economic Order Quantity to know the trend of the economic order quantity.The results giving suggestion that the trend of demanding was arising, where on 2009 were 5.526 units; on 2010 were 5.533 units; on 2011 were 5.541 units; on 2012 were 5.548 units; and on 2013 were 5.556 units; and arising the EOQ at the level of 497 units on 2009; 498 units on 2010; on 2011 were 498 units; on 2012 were 498 units; and on 2013 were 499 units. Also the level of Reorder Point which: 45 units on 2009; on 2010 were 45 units; on 2011 were 46 units; on 2012 were 46 units and in 2013 were 46 units.

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