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Fakultas Ushuluddin, Adab dan Dakwah (FUAD) Institut Agama Islam Negeri (IAIN) Samarinda Jl. Abul Hasan No 3, Samarinda, Kalimantan Timur
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LENTERA: Jurnal Ilmu Dakwah dan Komunikasi
Published by Institut Agama Islam Negeri Samarinda
ISSN : 25497391     EISSN : 2549578X     DOI : https://doi.org/10.21093/lentera
Core Subject : Social,
Social Sciences
LENTERA [p-ISSN: 2549-7391, e-ISSN: 2549-578X] is a scholarly periodical journal published by the Faculty of Ushuluddin, Adab, dan Dakwah, IAIN Samarinda. This scholarly periodical specialized in the study of dakwah and communication and seek to present the various result of the latest research The journal is published twice a year on June and December.
Arjuna Subject : Seni dan Humaniora - Studi Agama
Articles 76 Documents
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Dakwah Di Tengah Pandemi (Studi Terhadap Respons Dai Di Media Sosial) Hidayati, Diajeng Laily; Fahlevi, Reza
LENTERA VOL 4, No 02 (2020): LENTERA
Publisher : IAIN Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v4i2.3124

Abstract

The Covid-19 (Corona Virus Disease-19) outbreak has managed to change the patterns of social life on society, including the change regarding the way Da’wa is performed; from conventional direct Da’wa to mediated Da’wa through internet. This article aims at describing responses of the Da’is (proselytizers) in social media pertaining to the spread of the Covid-19. This article applied qualitative method to analyse Da’wa contents related to Covid-19 on social media. Data were collected through observation and documentation. Findings show that there are at least three types of responses from the Da’is; cognitive, affective, and behavioural responses.  Cognitive response is manifested in the form of delivering information regarding Covid-19 from the general and medical perspective such as promoting frequent hand-washing, maintaining good hygiene, obeying the government measurements, maintaining healthy level of gratitude and praying to God to be saved from the outbreak. Affective response is manifested in the form of promoting empathy, positive thinking, and avoiding panic. Behavioural response is manifested in the form of giving real-life example such as performing online congregation (pengajian online), wearing face mask, applying appropriate disinfection, and helping those heavily affected by the outbreak.Keywords: Covid-19, Dai, responses, and social media. 
Strategi Public Relations dalam Pengembangan Brand Image Sekolah di Sekolah Dasar Islam Terpadu (SDIT) Kota Samarinda Wijaya, Ida Suryani; Al Amin, M.
LENTERA VOL 4, No 02 (2020): LENTERA
Publisher : IAIN Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v4i2.3126

Abstract

Public relation is an important aspect within the process of building positive image for an organization. Selecting appropriate strategy, therefore, must be applied very carefully since it determines the success or failure of the organization in the long run. This paper, thus, aims at explaining the strategy of public relation applied by Cordova Integral Islamic Elementary School in Samarinda in building a positive brand image that suits its’ long-term objectives. Utilizing qualitative approach, this paper finds out that Cordova Integral Islamic Elementary School in Samarinda applies four strategy such as research-listening, planning-decision, communication-action, and evaluation.Keywords: Image brand, organizational strategy, and public relation.
Commodification via the New Media: Content, Audience, and Labour in GoJek’s GoFood service Adi, Kun Muhammad; Sujoko, Anang; Antoni, Antoni
LENTERA VOL 5, No 01 (2021): LENTERA
Publisher : IAIN Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v5i1.3144

Abstract

The existence of new media makes humans have control over the media they consume only through a smartphone on their hands. GoJek contributes new dynamics because the use of new media in the form of an application has changed most of the life patterns of media behavior. In the context of new media, media behavior is inseparable from the concept of political economy communication. This research uses a qualitative approach by extracting information from users, merchants, and drivers on GoFood service features taken by purposive sampling. The collected data from the result of observations, interviews, and documentation will be associated and analyzed using the political economy communication concept of Vincent Mosco, especially the commodification. Researchers found that the aspects of the commodification of content, commodification of audience, and commodification of labor of GoFood service features resulted in changes in society in adapting internet technology which also affected the welfare of the Indonesian economy.Keywords: GoFood, commodification, political economy of communication, and new media
Cultural Preaching on Modern Society: A Phenomenological Study of an Islamic Foundation in Kudus Shavir, Ravida Chauria
LENTERA VOL 5, No 01 (2021): LENTERA
Publisher : IAIN Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v5i1.3184

Abstract

Rapid changes in both rural and urban societies require da’wa to be delivered more creatively. This paper aims at investigating the development of cultural da’wa by analyzing the dynamics of socio-cultural life in an Islamic da’wa institution named Yayasan Pendidikan Islam Kyai Thelingsing (YPIKT). This paper applies a qualitative phenomenological approach. Finding reveals that the cultural da’wa approach to the urban community was manifested in three ways: education, cultural heritage (grave pilgrimage), and recitation. On the education aspect, the YPIKT has four levels. The cultural heritage is shown by Haul Mbah Kyai Thelingsing activity, which attended whether Muslim and non-muslim (Chinese descendent) every Muharram. The recitation aspect has an ultimate goal this activity is happened every day after Maghrib or every Thursday night by the name of tahlilan.Keywords: Da’wa, Cultural, Community, Modern, Education
Creativity of Messages on Instagram Content of @Winngas as a Trigger for Brand Addiction for Their Followers Vivi, Salfiyah; Marta, Rusnoto Farady; Isnaini, Muhamad
LENTERA VOL 5, No 02 (2021): LENTERA
Publisher : IAIN Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v5i2.3536

Abstract

Instagram is one of the most commonly used social media in a company or institution in communicating company activities or activities with their respective goals. The digital era like today forces every marketer to be able to manage Instagram media so that it can be well received by consumers in order to create brand awareness. Winn Gas is a kitchen equipment brand that uses Instagram @winngas as a means of disseminating information about sales to consumers to increase brand awareness with creative message strategies that are created. Strategy based on Advertising approach, message appeal, execution framework and credibility of source or endorser. This study uses Holsti's qualitative content by paying attention to Instagram content from @winngas which is found in image content uploaded every day, plus by paying attention to Winn Gas's Instagram which protects with supporters. There are two endorsers to be studied, namely Chef Muto and Chef Devina Hermawan and Focus content taken from @winngas instargam posts categorized from product posts, mini quiz activities, holiday greetings, cooking content, events, interesting facts, creative message content. Posts are taken from a 30 day period represented by 10 Instagram posts. The results of the study show that the posts made by @winnga in the form of a creative message unit can increase brand addacition on social media Instagram
The Impact of Social Media on Adolescent Personality in Psychosocial Perspective Agustin, Delvina Tri
LENTERA VOL 5, No 02 (2021): LENTERA
Publisher : IAIN Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21093/lentera.v5i2.3719

Abstract

Advancement in technology has led to the emergence of social media applications that are widely adopted nowadays as a platform of communication. This brings a good impact on society, including on teenagers. From the perspective of social psychology, the use of social media affects teenagers’ personalities because social influence affects the decision-making process among teenagers. This article aims at revealing the use of social media among teenagers and its’ impact on their attitude towards the potential impacts of using social media. This article utilizes a survey result from a sample of teenagers from a junior high school is Samarinda. Findings show that teenagers use social media for entertainment and educational purposes. They are aware of the possibility that social media can be used as a platform to spread hoaxes and fake news due to the ability of the users to be anonymous during on social media.

Page 8 of 8 | Total Record : 76

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