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Jurnal Studi Komunikasi
Published by Universitas Dr. Soetomo Surabaya
ISSN : 25497294     EISSN : 25497626     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive inquiries into a wide range of fields of study on Communication Science that include culture, religion, media, gender, public policy, development, environment, disaster, and tourism, with emphasis on interdisciplinary approaches: Communication Studies. It addresses issues with multi-perspectives view. Each volume of the journal discusses a specific theme based on “Call for Papers”, through which scholars, from diverse disciplines, are invited to contribute. Jurnal Studi Komunikasi published on March, July, and November.
Arjuna Subject : -
Articles 413 Documents
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Brand image’s impression on impulsive buying of healthcare products Agung, Halim; Marta, Rustono Farady; Wang, Changsong; Amanda, Mercedes
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3806

Abstract

The COVID-19 pandemic is a disease outbreak that makes almost everyone unable to travel freely, especially in Indonesia. Shopee is one of the marketplaces used in this research. This study aims to analyse the impression of Shopee's brand image moderated by content marketing and its impact on impulsive buying of health products during the current pandemic. Data analysis used IBM SPSS Statistics 26 and involved 119 samples using survey methods and data collection instruments in questionnaires. The implication of this research shows that optimising content marketing techniques across various digital channels is a top priority to boost impulse buying, indirectly also improving brand image.
Social media communication: content analysis of Indonesian parliament instagram account Jamil, Achmad; Eriyanto, Eriyanto
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3807

Abstract

This study aimed to analyse the dialogic communication by The House of Representatives through Instagram of the Republic of Indonesia (DPR-RI) as part of public institutions. This study is prompted by the low public trust in DPR using dialogic communication in Instagram. DPR-RI Instagram account is one of the most popular accounts among Indonesian government bodies’ Instagram accounts. Having 470,000 followers, DPR_RI’s Instagram has uploaded 6,347 photos and videos. The research method used was quantitative content analysis. This study also used thematic units that examined the topic or discussion of a text. The populations in this study were the posts on the Instagram account of DPR RI (@dpr_ri) from January 2015 to December 2020. The sample in this study amounted to 600 posts where, in each year, 100 posts were taken as a sample. The result indicates that DPR Instagram account has not applied the principle of dialogic communication. The low number of posts suggesting a dialogue with the public and stakeholders signifies this finding. DPR could use the results of this study to improve their public communication, especially in the use of social media.
Being survivors: therapeutic communication for people living with HIV/AIDS (plwha) Effendy, Chairil; de Vera, Rosemarie Virginia M.; Asfar, Dedy Ari; Syahrani, Agus; Daeng GS, Achmad
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3838

Abstract

The number of People Living With HIV/AIDS (PLWHA) is steadily increasing. HIV/AIDS is caused by a virus that infects the body and weakens the immune system, making it difficult to fight germs, viruses, fungi, and other pathogens. HIV and AIDS are still considered taboo diseases that should not be openly discussed. People living with HIV/AIDS (PLWHA) are discouraged from seeking treatment due to stigma and discrimination. Eliminating stigma and discrimination against people living with HIV/AIDS will improve the process of preventing and overcoming HIV/AIDS cases. In addition, therapeutic communication also affects interpersonal relationships. This research aims to figure out how the therapeutic communication efforts of People living with HIV/AIDS (PLWHA) become survivors. The method used in this research is phenomenology, where the informants in this study are people with HIV/AIDS who live in Surabaya. This study concludes that therapeutic communication efforts to People living with HIV/AIDS (PLWHA) are by presenting volunteers who help people living with HIV/AIDS (PLWHA) based on the same fate as People living with HIV/AIDS (PLWHA). The presence of volunteers (PLWHA) assists and bridges the gap between patients and therapy, fostering a sense of comfort for PLWHA. They also make other patients feel more at ease while they are receiving treatment in the hospital.
Schooling from home: millennial moms family communication and media uses in COVID-19 Setyastuti, Yuanita; Suminar, Jenny Ratna; Hadisiwi, Purwanti; Zubair, Feliza
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3844

Abstract

This study aimed to determine family communication based on satisfaction with the uses of new media technology by millennial mothers and teachers in children studying from home during the Covid-19 pandemic. This research was conducted qualitatively through online interviews at the beginning of school from home during pandemic Covid-19. It was conducted from May until June 2020 with 30 millennial mothers born in the 1980s to 1999 in Indonesia. Millennial mothers experienced positive feelings (confidence, satisfaction, happiness) and negative feelings (burden, shock, frustration, stress, and depression). The child experienced positive feelings (happiness, satisfaction, enjoyment) and negative feelings (missing school, tiredness, stress, and sadness). The study results show that negative feelings are determined by negative thoughts caused by mothers’ communication when accompanying their children studying online. Therefore, mothers need to improve how they communicate with their children in school and at home to deal with negative emotions.
The effectiveness of hybrid learning as instructional media amid the COVID-19 pandemic Sumandiyar, Adi; Husain, Muh. Najib; Sumule G, Marsia; Nanda, Indra; Fachruddin, Sutiyana
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.3850

Abstract

The COVID-19 pandemic has struck the world, prompting the enforcement of stay-at-home policies to halt the spread of COVID-19. Indonesia is not exempted from this situation. The COVID-19 pandemic has necessitated social distance due to social distancing, quarantine, and isolation to minimise the spread of the virus. During the COVID-19 pandemic, an online learning system was used. The ideal learning methods in the new normal era are blended learning and hybrid learning methods. Online learning demands the attention of the communicant so that the message conveyed by the communicator can run effectively. If hybrid learning as an instructional medium can be appropriately utilised, the learning objectives can be achieved. However, in previous studies, the blended learning method still needs to be evaluated so that its application can run well and as expected. Because communication transactions that can overcome various frames of reference or clarify difficulties to transfer understanding in a timely manner are considered rich, the media richness theory is applied in this study. This study aims to know how effective hybrid learning is in Southeast Sulawesi during the COVID-19 pandemic. The method used in this research is phenomenology by involving junior high school teachers in Southeast Sulawesi. Based on this study’s data analysis findings, the Effectiveness of the hybrid learning model in Southeast Sulawesi during the COVID-19 outbreak is decided by students’ and parents’ desire to monitor their children.
Digital literacy communication model of ‘tular nalar’ curriculum during COVID-19 Lestari, Puji; Kusmantini, Titik; Chandrasari, Yuli
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.4135

Abstract

There are many hoaxes related to COVID-19 as shown in a pre-survey at the Citizens Association (RW) 69 Mitra Griya Asri (MGA Housing) Yogyakarta Family Welfare Empowerment (PKK) members, causing members of the WhatsApp group to feel uncomfortable and anxious. The purpose of this study was to evaluate three main aspects in the digital literacy communication model of Tular Nalar curriculum in RW 69 Mitra Griya Asri PKK members. This study used a qualitative evaluation research method with the following steps: 1) determining program objectives, 2) classifying objectives, 3) defining structured questions, 4) collecting data through simulation and interviews, and 5) documentation. Based on the results, RW 69 Mitra Griya Asri PKK members have understood digital literacy in the aspects of Tahu (Know), being Tanggap (responsive), and being Tangguh (resilient) in using digital media. Participants had eight (8) Tular Nalar digital literacy competencies, namely accessing information, managing information, designing messages, processing information, sharing messages, building self-resilience, protecting personal data, and collaboration. This study contributed to the form of Tular Reason curriculum evaluation as a new regulation in the socialization of digital literacy. This study also provides theoretical implications in the form of applying Gilster's Digital Literacy Theory by adding critical thinking specs, namely Tahu, being Tanggap, and being Tangguh in digital literacy
Influence of attitude on online impulse buying: perspective on marketing communication Dharta, Firdaus Yuni; Prasetyo, Hemi; Dema, Yosef
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v5i3.4138

Abstract

The purpose of this study is to investigate the impact of government policy, marketing communication, and website quality on online impulse purchases. The effect of attitude mediation on government policy relations, marketing communications, and the quality of website and online impulse buying is also analysed in this research. This research is survey research with a sample of respondents as many as 250 active students in West Java. Data analysis in this research is path analysis using PLS-SEM. The findings of this study show that government legislation, marketing messaging, and website quality all have a direct impact on online impulse purchase. The attitude examined in this study is unable to counteract the impact of government legislation and commercial communications on online impulse purchases. However, attitude can mitigate the impact of website quality on online impulse purchases.
Communication practice in village data collection Pitaloka, Rieke Diah; Hendriyani, Hendriyani; Eriyanto, Eriyanto; Haryatmoko, Haryatmoko
Jurnal Studi Komunikasi Vol. 6 No. 1 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyses two communication practices for rural data collection in Indonesia: top-down, carried out by the state, and bottom-up, initiated by collective intellectuals. This research is to reveal how to communicate rural data collection actions. The differences in data manifest the practice of communicating rural data collection actions; and Doxa, habitus, and symbolic violence that is ‘hidden’ in the procedures and mechanisms of data collection run by the state. The study area is Tegallalang Village, Gianyar Regency, Bali. Quantitative data in Prodeskel from the Ministry of Home Affairs and Precision Village Data (DDP) with a Drone Participatory Mapping approach were obtained independently by researchers. The research used Mixed Methods Research. Qualitative data were obtained through in-depth interviews using the Nvivo R1 application analysis. Knife analysis using Pierre Bourdieu and Nick Couldry. The study results found two differences in the practice of rural data collection, namely; first, the difference in data collection actors. The state represents Prodeskel, and collective intellectuals represent DDP; second, the difference in data is due to differences in the practice of communication actions (procedures and mechanisms) of data collection. Prodeskel data with a top-down approach produces low-accuracy data and vice versa for DDP. This research also reveals the opus operatum of communication actions in the form of Doxa, habitus, and symbolic violence in data collection of the country’s countryside and digital technology to build a space for communication and citizen participation which is the key to the birth of DDP.
The impact of social media influencers purchase intention in the Philippines Dalangin, Jerico John G.; McArthur, James M.B.; Salvador, Jan Benedict M.; Bismonte, Angelika B.
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to determine consumers' perception of the advertising efficacy of social media influencers regarding their purchase intention. The researcher believes that specific strategies and skills should be customised to attract consumers' buying intention for an influencer to be effective across social media. The study adopted the "social media influencer questionnaire" developed by Xin Jean Lim. It is an organised questionnaire designed to assess and analyse the effectiveness of social media influencers connected to consumers' purchase intention. A total of 200 respondents from NCR, Metro Manila, participate in this study, with 129 female participants, 71 male participants and mostly from 18 to 24 years old. The respondents' assessment implies that an influencer who establishes most of their honesty and is trustworthy can change consumers' behaviour and purchase intention. Attractiveness and relationships with the product are seen to be also adequate. The respondents' assessment also implies that there is an optimistic and agreeable attitude towards the different advertising efficacy of an influencer for the purchase intention of consumers. Furthermore, there is a significant relationship between the advertising effectiveness and purchase intention of consumers. Female respondents have a higher perception of social media influencers than male respondents because women use the internet more often.
Brand image’s impression on impulsive buying of healthcare products Agung, Halim; Marta, Rustono Farady; Wang, Changsong; Amanda, Mercedes
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The COVID-19 pandemic is a disease outbreak that makes almost everyone unable to travel freely, especially in Indonesia. Shopee is one of the marketplaces used in this research. This study aims to analyse the impression of Shopee's brand image moderated by content marketing and its impact on impulsive buying of health products during the current pandemic. Data analysis used IBM SPSS Statistics 26 and involved 119 samples using survey methods and data collection instruments in questionnaires. The implication of this research shows that optimising content marketing techniques across various digital channels is a top priority to boost impulse buying, indirectly also improving brand image.

Page 30 of 42 | Total Record : 413

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