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INDONESIA
Komunikasi : Jurnal Komunikasi
Published by Universitas Bina Sarana Informatika
ISSN : 20866178     EISSN : 25793292     DOI : 10.31294/jkom
Core Subject : Science,
Computer Science & IT Library & Information Science
Arjuna Subject : -
Articles 202 Documents
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PEMANFAATAN MEDIA SOSIAL DALAM PROSES PEMBENTUKAN OPINI PUBLIK (ANALISA WACANA TWITTER SBY) Fauzi Syarief
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.135 KB) | DOI: 10.31294/jkom.v8i3.3092

Abstract

Problem in this research is how the formation of public opinion by making use of social media presence, this study aims to find out how social media utilized in the formation of public opinion in this case twitter account @SBYudhoyono. This research using the method of discourse analysis. SBY twitter account can be analyzed how the sentence form, grammar, semantics, and vocabulary used in SBY twitter account, so as to give rise to publik opinion.Of this results it is concluded that a text can cause a wide range of public opinion so the management must pay attention to social media instruments in the creation of a text or sentence.Key word: the use of social media, public opinion.
STRATEGI KOMUNIKASI PEMASARAN DALAM MEMPERTAHANKAN EKSISTENSI RADIO DANGDUT TERDEPAN DI JAKARTA (Studi Kasus Eksistensi Radio Cbb 105,4 Fm) Ria Yunita
Jurnal Komunikasi Vol 8, No 1 (2017): Vol. 8, Nomor 1, Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (198.879 KB) | DOI: 10.31294/jkom.v8i1.2116

Abstract

Competition within the radio industry experienced significant growth, Radio CBB FM is a dangdut radio pioneer Jakarta, which aired from 1970 to (2015), is not an easy matter for Radio CBB FM maintaining the existence of advanced dangdut radio in Jakarta for 44 years with the dangdut music program and In 2015, beside getting award from KPI of the best radio program category about Jakarta, get a rating positioned to 7 of 95 radios in jabodetabek level.   A theoretical approach in this study is the concept of a broadcast program strategy, Schultz which includes three elements of marketing Integrated Marketing Communication (IMC), namely: (market structure) market structure, market conduct, (market behavior) and market perfoamance (market performance).                 This study uses a case study with a qualitative approach and using the paradigm of post-positivisme. Data collecting technique is done through observation, in-depth interviews with the director, program director, Marketing, and Promotion CBB Radio 105.4 FM.             The results showed that in order to attract listeners as much as possible so that it can raise the rank or rate, Radio CBB implement the strategy. The strategy program is intended to maintain the listener to not switch to another channel. Promotion conducted by CBB is to perform on-air promotion, off air promotion, and cross promotion. In marketing the radio program CBB apply integraded Marketing Comunictio. IMC focuses on radio listeners and advertisers, marketing channel with the ultimate objective for the benefit of the audience. Keywords: Marketing Communications, Program Strategic, Dangdut Radio in Jakarta.
Kegiatan Humas Indonesia Bergerak Di Kantor Pos Depok II Dalam Meningkatkan Citra Instansi Pada Publik Eksternal susilowati susilowati
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v8i2.2686

Abstract

A company at the time of its inception until its development can not be separated from the interaction process built with various parties. Relationships built within the enterprise can be encompassed in all walks of life and not only concerning the internal interests of owners and employees, but further the presence of companies intended to meet the needs of the wider community outside the enterprise. One of the tasks and functions of Public Relations in a company or agency is to improve the positive image. PT Pos Indonesia (Persero) has done various forms of postal services to the public, but often people do not give optimal assessment and still many complaints against the performance of PT Pos Indonesia (Persero), so one way to fix it is to create a program of PR activities and one of them is Indonesia Bergerak activity. The purpose of this research is to know the activities of Humas Indonesia Bergerak at PT Pos Depok II branch in improving the image of the institution in its external public. The author uses descriptive-qualitative research method, which is done by observation and in-depth interviews directly, and the data collected and then analyzed descriptively in the form of research reports. The conclusion of the results of this study is the "Pos Indonesia Bergerak 2017" program activities which is one of the right steps to create a positive image so that the image of the institution can be better in the eyes of society. Key Word: Public Relations Activities, Corporate Image, Public External
AKTIVITAS CUSTOMER RELATIONSHIP MANAGEMENT UNTUK MEMPERTAHANKAN LOYALITAS CUSTOMER PADA PT. SUZUKI INDOMOBIL JAKARTA Jaqualine Pramanta Putra
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.322 KB) | DOI: 10.31294/jkom.v8i3.3142

Abstract

Penelitian ini bertujuan untuk menganalisis aktivitas Customer Relationship Management (CRM) dalam meningkatkan loyatitas pelanggan terhadap produk pada PT Suzuki Indomobil. Perusahaan berusaha memuaskan pelanggannya dengan menerapkan konsep pemasaran sebagai acuan bagi setiap aktivitas pemasarannya. CRM merupakan sebuah konsep bisnis yang berfokus kepada pelanggan, dimana pelanggan menjadi pusat dari segala aspek bisnis yang dijalankan oleh perusahaan. Metode yang digunakan adalah metode wawancara terhadap manajemen yang terlibat dalam penerapan aktivitas CRM di perusahaan. Hasil dari penelitian ini menunjukkan bahwa PT Suzuki Indomobil Jakarta telah melakukan CRM dengan cukup baik. Hal ini terlihat dari hasil penjualan produk Suzuki yang meningkat sejak beberapa tahun terakhir. Kata Kunci:CRM, Loyalitas Pelanggan, Aspek Bisnis dalam Perusahaan
CONSUMER INSIGHT REMAJA PADA SEATING AREA CONVENIENCE STORE 7-ELEVEN Jusuf Fadilah
Jurnal Komunikasi Vol 7, No 2 (2016): Vol 7 No. 2. September 2016
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (305.088 KB) | DOI: 10.31294/jkom.v7i2.1485

Abstract

This study sought to determine consumer insight teenage consumers in seating area 7-Eleven convenience stores. While the research object is the 10 consumer teenagers hanging out at the 7-Eleven convenience stores. This study used a descriptive research design with qualitative approach, which is characterized by activities of collecting data and interpreting descriptive data about the situation experienced in order to explain the meaning corresponding to the phenomenon under study, through observation and interview approaches that focus on adolescent consumers who hang out at convenience stores 7-Eleven. Based on the findings obtained by the authors, this study found four categories of consumers teenagers who hang out at the 7-Eleven convenience stores, namely: Sevelgadget, Sevelita, Sevelholic and Sevelmix, where these categories represent of teenager who love to hang out in seating area 7-Eleven convenience stores. This research provides advice to consumers teenager who likes to hang out at the 7 -Eleven convenience stores to spend their time more wisely, also suggestions for the seating area providers, to better maintain and improve facilities and infrastructure seating area so consumers, especially consumers adolescents feel comfortable to spend time there.Keywords : Consumer Insight, Seating Area, Convenience Store 7-Eleven
Pengaruh Kualitas Penyiaran dan Kemasan Program Terhadap Kepuasan Menonton Program Musik Inbox SCTV (Studi Kasus Mahasiswa BSI Pemuda Rawamangun) Gan Gan Giantika
Jurnal Komunikasi Vol 6, No 2 (2015): Volume VI Nomor 2, September 2015
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (722.059 KB) | DOI: 10.31294/jkom.v6i2.2463

Abstract

The continued development of programs on television (TV) increasingly make other TV stations vying with each other in presenting the event as attractive as possible. Packaging made such a great program with the goal of engaging the penonton.Saat we are witnessing a lot of musical events are displayed in TV.Salah one event to date masik still exist in TV is a show that was broadcast live Inbox in SCTV.Untuk know whether the audience was satisfied with the event program Inbox, the authors examine this tersebut.Penelitian program using descriptive statistics with a sample size of 50 people that Student Youth Rawamangun BSI. The results showed that there are significant between Broadcasting and Packaging Quality Satisfaction Programs Watched by 88.3%, while the rest influenced by other factors not examined in this study.Keywords: Quality Broadcasting, Packaging Program, Satisfaction Watching, Music Inbox.
REFLEKSI KEMERDEKAAN: BAHASA ISYARAT DI LAYAR KACA Fajar Kurniawan
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (208.756 KB) | DOI: 10.31294/jkom.v8i3.3097

Abstract

When language is spoken through words, speech and gestures (signs) are also combined. However, while language is conveyed in writing through sentences comprising of words and punctuation marks, sign language on the contrary does not use words or punctuation marks but instead uses gestures in the form of signs that are commonly understood by the signer and the recipient. Therefore, sign language is also called nonverbal communication which is a language that does not use words at all and is a part of communication. What we have viewed on television on August 17, 2017 shows that the existence of sign language has become a gift for the 72nd independence day of our nation this year. In other words, it is the freedom that can be enjoyed by people with hearing disability, which is the freedom to gain the same information as other citizens. The presence of sign language used by broadcasting agencies in news programs fulfills language as a means of communication. Not only language as a universal form, but also language as a system as well as a culture. In the context of this paper, it is Deaf Culture.Keywords: Sign Language, Television, Deaf Culture, Communication, Nonverbal Communication.
ANALISIS KEMAMPUAN TEKNIS DAN TEAM WORK DALAM PENINGKATAN KUALITAS FILM PENDEK PADA EVENT BROADCASTING AWARD MAHASISWA BROADCASTING BSI DI JAKARTA Venessa Agusta Gogali
Jurnal Komunikasi Vol 8, No 1 (2017): Vol. 8, Nomor 1, Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.953 KB) | DOI: 10.31294/jkom.v8i1.2328

Abstract

Event festival film pendek merupakan kegiatan yang menarik bagi perguruan tinggi khususnya program studi penyiaran untuk memperlihatkan kemampuan mahasiswa dalam bidang audio visual . antusias mahasiswa untuk mengikuti kegiatan ini di karenakan kegiatan ini memberikan penghargaan dan menjadi ajang sebuah pengakuan dalam karya áudio visual. Maka dari itu untuk memperlihatkan kualitas mahasiswa penyiaran BSI, Event Broadcasting Award merupakan kegiatan dari mahasiswa jurusan penyiaran yang telah berjalan dari tahun 2004 hingga sekarang. kegiatan ini bertujuan untuk mengasah kemampuan mahasiswa dalam membuat sebuah film pendek. Dalam pembuatan film pendek pasti dibutuhkan banyak orang dari masing-masing jobdesk maka dari itu tidak hanya satu orang bahkan lebih untukmembentuk tim produksi sebuah film pendek. Dan untuk mencapai tujuan tersebut orang-orang yang mempunyai kemampuan dibidang teknis di perlukan untuk mendapatkan hasil karya áudio visual yang bagus. Hasil  dari kerja sama dalam Team work juga akan terlihat dari hasil film pendek yang telah di produksi untuk mendapatkan hasil akhir yang menimbulkan kualitas itu tersendiri dari film pendek yang telah dibuat. Penelitian ini menggunakan metode penelitan kualitatif dengan pendekatan analisa studi kasus untuk mengetahui kualitas suatu karya di buktikan dalam kemampuan teknis dan team work yang baik akan mendapatkan sebuah hasil yang baik dalam sebuah karya yaitu film pendek dengan kualitas yang memuaskan Kata Kunci: Team work, Kualitas, Film Pendek, Kemampuan Teknis.
INDUSTRI MEDIA DALAM BUDAYA POPULAR KAJIAN SEMIOTIKA PIERCE PADA DRAMA KOREA SARANGHAE, I LOVE YOU Venessa Agusta Gogali
Jurnal Komunikasi Vol 7, No 1 (2016): Volume VII, Nomor 1, Maret 2016
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (436.274 KB) | DOI: 10.31294/jkom.v7i1.2173

Abstract

This research focuses on the meaning behind the Korean movie’ drama “Saranghae I Love You”. The acts in this movie are full of communication strategy to promote Korean culture. This research has purpose to know the representation of Korean popular cultural meaning. Representation can drive the rise of audience interpretation towards Korean drama “Saranghae I Love You”. To gain the data, this research uses qualitative approach with semiotic study from Pierce. Semiology’s analysis based on object as icon, symbol, and index. This research also uses concepts and theories of mass communication as confirmation data. The result states that the meaning behind Korean television drama “Saranghae I Love You”. Those meanings represent the trend of Korean culture or popular culture. Those icon of cultural trend is the movie’s setting. Those locations represent the interest and cultural trend in Korean public. Those icons are Myeong-Dong as icon of Korean shopping center. Namsan Tower as the icon of padlock love tour or love lock. Icon as the trend of Korean culture from fashion used by Jae Hyun and Asyu. Keywords: Popular culture, media industry, communication strategy, representation.
Analisa Semiotik Makna Motivasi Lirik Lagu “Cerita Tentang Gunung Dan Laut” Karya Payung Teduh Syarif Fitri
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (248.287 KB) | DOI: 10.31294/jkom.v8i3.3071

Abstract

This research entitled Semiotic Analysis Meaning Motivation Song Lyrics "Stories About Mountains and Seas" Work Payung Teduh. This research is intended to know the meaning of the content of the song lyrics. The theory used and relevant in this research is Ferdinand De Sausurre Semiotics Theory. The method used in this study using qualitative methods. The subject of this research is the song lyrics of Stories About the Mountain and the Sea. Techniques Data collection is done by doing the object appreciate research, dissect the object ofresearch and interpret the meaning of signs. This study found some conclusions of meaning that exist in the lyrics of the song About the Mountain and the Sea Work Payung Teduh has the meaning of members of the motivation in the life of each stanza. In each stanza in this song using parable words that can be analyzed in semiotics.Keywords: semiotics, song lyrics, motivation

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