cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota adm. jakarta barat,
Dki jakarta
INDONESIA
Komunikasi : Jurnal Komunikasi
Published by Universitas Bina Sarana Informatika
ISSN : 20866178     EISSN : 25793292     DOI : 10.31294/jkom
Core Subject : Science,
Computer Science & IT Library & Information Science
Arjuna Subject : -
Articles 202 Documents
 1   2   3   4   5 
PROSELYTIZER MOTIVATION AND AWARENESS WHO BE AWARE OF COMMUNICATION TECHNOLOGY IN THE BUILDING RELATIONS AND PREACH TO COMMUNITY Simamora, Santa Lorita
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (207.145 KB) | DOI: 10.31294/jkom.v8i2.3199

Abstract

Salah satu dampak terkuat dari globalisasi adalah pesatnya perkembangan teknologi komunikasi. Karakteristik komunikasi teknologi bersifat interaktif dan dinamis. Itu membuat komunikasi teknologi memiliki peran penting dalam kehidupan manusia. Salah satu perannya adalah dalam proses penyebaran khotbah agama. Informasi teknologi memungkinkan kita membuat jejaring yang luas. Jadi, ini memperkecil jarak antara pengirim pesan dan penerima. Selain itu, juga memungkinkan kita menyebarkan informasi ke banyak tempat secara langsung. Fokus dari penelitian ini adalah bagaimana menggunakan media sosial seperti facebook, whatsapp, Instagram, dan tv streaming sebagai media khotbah dan bagaimana membangun hubungan dengan peziarah.Tujuan dari penelitian ini adalah untuk menggambarkan kemampuan dosen untuk menggunakan facebook, whatsapp, dan Instagram sebagai media pemberitaan dan membangun hubungan dengan para peziarahnya. Penelitian ini menggunakan pendekatan kualitatif, paradigma konstruktivis, dan metode studi kasus. Peneliti mengumpulkan data melalui observasi, wawancara mendalam, dan studi dokumentasi. Data yang terkumpul dianalisis dengan menggunakan model kualitatif deskriptif oleh Miles dan Huberman yang mengacu pada analisis data induktif.Berdasarkan proses analisis, hasilnya menunjukkan bahwa khotbah melalui media sosial mampu menjangkau lebih banyak peziarah, meski berasal dari tempat yang berbeda dan belum pernah terpenuhi sebelumnya. Hasil lainnya adalah berkhotbah melalui media sosial juga bisa membangun hubungan yang cukup kuat antara dosen dan jamaah haji. Dari hasil ini, peneliti menyarankan kepada seluruh dosen untuk mulai menggunakan media sosial sebagai media pemberitaan.Kata kunci: Kesadaran, Motivasi, Teknologi Komunikasi, Media Sosial, Komunikasi Khotbah, Hubungan Pilgrim.
PENGGELOLAAN KOTAK REVIEW/ULASAN PADA SISTEM PENJUALAN PADA TOKO ONLINE Suriyanto, Adhi Dharma
Jurnal Komunikasi Vol 7, No 2 (2016): Vol 7 No. 2. September 2016
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (229.533 KB) | DOI: 10.31294/jkom.v7i2.1494

Abstract

Earth's population growth impact on the sharpening competition to win to survive. Man with his wits to develop science one of which is the development of information technology and computers became a prelude to the creation of an online store. A modern model of selling goods that promises comfort, security and progress in the attempt. The management needs to be an important thing to win the competition. Box reviews a concern in this paper, how it became an important. keywords: Box reviews, online store
MITOS KEBEBASAN WANITA DALAM IKLAN (ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN 3 / TRI VERSI KEBEBASAN WANITA DI TELEVISI ) Utomo, Ichsan Widi
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (178.866 KB) | DOI: 10.31294/jkom.v8i2.2529

Abstract

Women in society are still seen as being in a position that is considered as the oppressed and weak than men , because women 's oppression often feel constrained in the right or freedom . Related to this ad female provider 3 lifting of freedom that occurs in the community as the content of the advertising message . The purpose of this study was to uncover the myth of women's liberation is behind the ad 3 versions Women Freedom , by identifying the signs contained in the advertisement is the subjective meaning of the ad . The method used is a qualitative method that is interpretative , namely by direct observation of the overall ad 3 versions of the freedom of women on television . This study uses analysis Semiotics of Roland Barthes , in order to know the myth of women's liberation in 3 ads on television where meaning-making process by semiotics .The results of this study is that there is a myth that unfettered freedom , the use of the property and a use of a model bird woman in everyday life - day . Modern woman who still hit the rules of the system are tied culture , the culture that gave birth to the stereotype that women are free to express and do anything , but still there are limitations . In addition there is the myth of parole shows that women are not free in principle , the ad is shown that the role of women experiencing setbacks in their social system because of cultural rules that they follow .  Keywords: Women, Freedom, Advertising, Semiotics
IMPLEMENTASI INTEGRATED MARKETING COMMUNICATION (IMC) PADA PT TOKOPEDIA DALAM MEMPERTAHANKAN PELANGGAN Adityo Fajar
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.064 KB) | DOI: 10.31294/jkom.v8i3.3102

Abstract

Integrated Marketing Communication (IMC), which is also called integrated marketing communications is the process of development and implementation of various forms of persuasive communication program to customers and prospective customers on an ongoing basis. The importance of the implementation of this IMC in the company has been recognized by PT Tokopedia. Therefore, the purpose of this study is that analyze the implementation of IMC in Tokopedia in retaining customers and constraints faced in the implementation of the IMC. This research method is descriptive qualitative informant number six. The results of this study are implememtasi of IMC on Tokopedia is reflected in the activities of advertising, direct marketing, sponsorship, merchandising, public relations activities and websites aimed at retaining customers. The obstacles encountered in the implementation of the IMC activities is the lack of human resource capacity in terms of communication when providing information to customers and also technical problems in the care of the Website.Keywords: integrated marketing communications, e-commerce, customer retention
SIMULACRUM DAN EKSTASI KOMUNIKASI DALAM NARASI FILM SPIN-OFF A. Yudo Triartanto
Jurnal Komunikasi Vol 6, No 1 (2015): Volume VI Nomor 1, Maret 2015
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.935 KB) | DOI: 10.31294/jkom.v6i1.2459

Abstract

Movie spin-off continue to be produced. The narrative contains a number of characters are distanced from the world of reality. As a result, the film spin-off into an ecstasy of communication and communication simulacrum. The character into a anomalus, which is difficult to categorize the humanity in the usual categories. Characters that live only in the cinema screen as a simulacrum and the ecstasy of communication.
ANALISIS SEGMENTASI PASAR DAN MANAJEMEN SDM PADA PROGRAM GEBYAR BCA NET TV A. Munanjar
Jurnal Komunikasi Vol 8, No 1 (2017): Vol. 8, Nomor 1, Maret 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.036 KB) | DOI: 10.31294/jkom.v8i1.2324

Abstract

Artikel ini membahas tentang kualitas program TV.  Kualitas program TV  “Gebyar BCA”pada stasiun NET TV. Program ini sebelumnya ditayangkan di stasiun TV Indosiar dan sempat vakum namun hadir kembali dengan  kemasan lebih menarik dan memiliki kualitas lebih baik dari pada sebelumnya. Perbedaan ini menjadi dasar bagaimana segmentasi pasar TV serta manajemen SDMnya dapat menaikan kualitas program TV.  Metode yang digunakan adalah metode kualitatif dengan studi kasus dari program Gebyar BCA yang ditayangkan di Indosiar dengan yang ditayangkan di NET TV. Aspek yang dikaji adalah segmentasi pasar masing-masing stasiun TV dan format program. Tujuan penelitian ini adalah untuk memahami pentingnya segmentasi pasar serta manajemen SDM terhadap kualitas program siaran TV. Penelitian ini menemukan kualitas program siaran dibangun dengan sumber daya manusia yang handal dibidangnya dan mampu menentukan segmentasi pasar yang tepat. Kata Kunci : Program TV, Segmentasi Pasar, Manajemen SDM, Kualitas Program Siaran.
HUBUNGAN KUALITAS PELAYANAN DAN KUALITAS PRODUK DENGAN KEPUASAN PELANGGAN PT. TAMAN KAMPUNG ARTIS RENTAL BROADCASTING EQUIPMENT DAN SHOOTING LOCATION Tuty Mutiah
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (633.083 KB) | DOI: 10.31294/jkom.v8i3.3093

Abstract

His study aimed to analyze the relationship Quality of Service and Quality of Products With Customer Satisfaction PT. Taman Kampong Artist Rental Broadcasting Equipment and Shooting Location. This research was carried out in different places to get the respondent. While the product quality is the ability of a product to meet and satisfy the needs of a customer who is buying or using goods or services. In this study using the method of quantitative research. A questionnaires distributed to 34 customers PT. Taman Kampung Artist (PT. TKA) known as the Hometown of the artist, is an Entertainment that is committed and consistently to be the most comprehensive in Indonesia. Results of the study showed that the quality of service and product quality are jointly able to explain the relationship of customer satisfaction just of 0.049 or very low. And the rest is affected by other variables not examined. Keywords: quality of service, product quality, Customer Satification, PT. Taman Kampung Artis Rental Broadcasting Equipment Dan Shooting Location
ANALISIS WACANA VAN DIJK TENTANG REALITAS BEDA AGAMA PADA FILM CIN(T)A Munanjar, A.
Jurnal Komunikasi Vol 7, No 1 (2016): Volume VII, Nomor 1, Maret 2016
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (258.572 KB) | DOI: 10.31294/jkom.v7i1.2168

Abstract

This article focuses on love reality on different religion. The illustrated reality in a Cin(T)a film’s script attract various interpretation. The different interpretation arises when each audience construct the reality differently for every visualization through movie scene. This difference becomes the reason why analyzing love reality interpretation at Cin(T)a movie. This research uses qualitative method with van dijk discourse analysis study. This research covers the language used in the text or movie’s script. The research goal is to understand act and context as background, situation, event, and condition. Those acts can represent some meaning, opinion, and ideology. Movie’s director uses narrative and cinematic approach to sharpened reality construction of love from different religion. This research finds that Cin(T)a was constructed through ideology based on God’s concept. The meaning founded in Cin(T)a movie is the intimate of people and his/ her God. This relationship build God’s approach as life’s guideline.Keywords: Reality construction, movie, ideology, narrative-cinematic
IMPLEMENTASI PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT SARI HUSADA MELALUI PEMBERDAYAAN PEREMPUAN “WARUNG ANAK SEHAT” DI SDN GONDOLAYU YOGYAKARTA qonaah, siti qonaah
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (275.201 KB) | DOI: 10.31294/jkom.v8i2.2827

Abstract

Abstract - The Program Warung Anak Sehat (Was) initiated  PT Sari husada is the implementation of a programme of corporat social responsibility have been implemented since the year 2011. The program has been embracing social responsibility corporat 100 school canteen vending in the city and County Daerah Istimewa Yogyakarta (DIY) called Ibu Warung Anak Sehat (IWAS). In building primary schools in different regions, the program WAS focused towards fulfillment of nutrition in accordance with the guidelines and the empowerment of women through micro. This research is to know the implementation of the program of corporate social responsibility (CSR) of PT Sari Husada Through women empowerment in Warung Anak Sehat SDN Gondolayu Yogyakarta. In this study the researchers used a qualitative approach and study cases, as a method of research that illustrates that through this activity is part of the corporate social responsibility activities in the field of community development through women's empowerment. Thus with corporate social responsibility through women's empowerment can improve nutrition of school children and capable of creating Advanced generation of Indonesia, Keywords- Corporate Social Responsibility, Women's Empowerment
PENGARUH GENDER DAN JENIS PRODUK TERHADAP RESPON KONSUMEN MELALUI PUBLISITAS DAN IKLAN M. Ismail Alif
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.605 KB) | DOI: 10.31294/jkom.v8i3.3143

Abstract

The purpose of the research is to prove the long convention among public relations practitioners that publicity message is more superior compare to advertising message. Although publicity have more credible because its third party endorsement empirical finding could not significantly prove the above proposition yet.This experimental study researches some factors – gender and product category – that  could prove that publicity have significant  different respond to consume. Through pilot studies to get the category product of durable and consumer goods, this experimental study employs 2 marketing message (publicity, advertising) x 2 gender (male, female) x 2 product category (durable, consumer) between subject design.Using One Way Analysis of Variance (ANOVA) the result of this research confirmed that gender is significantly affect consumer exposing to publicity and advertising. Female consumer is more favor to publicity compared to the male consumer who favored advertising.  Product category also show affect the consumer perception that they will more keen to see the publicity especially for durable product.

Page 3 of 21 | Total Record : 202

 1   2   3   4   5 

Filter by Year

2015 2023


Reset
Filter By Issues
All Issue Vol 14, No 2 (2023): September 2023 Vol 14, No 1 (2023): Maret 2023 Vol 13, No 2 (2022): September 2022 Vol 13, No 1 (2022): Maret 2022 Vol 12, No 1 (2021): Maret 2021 Vol 12, No 2 (2021): September Vol 11, No 2 (2020): September 2020 Vol 11, No 1 (2020): Maret 2020 Vol 10, No 2 (2019): September 2019 Vol 10, No 1 (2019): Maret 2019 Vol 9, No 2 (2018): September 2018 Vol 9, No 1 (2018): Edisi Maret 2018 Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017 Vol 8, No 1 (2017): Vol. 8, Nomor 1, Maret 2017 Vol 8, No 3 (2017): Special Issues Vol 7, No 2 (2016): Vol 7 No. 2. September 2016 Vol 7, No 1 (2016): Volume VII, Nomor 1, Maret 2016 Vol 6, No 2 (2015): Volume VI Nomor 2, September 2015 Vol 6, No 1 (2015): Volume VI Nomor 1, Maret 2015 More Issue