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INDONESIA
Jurnal Manajemen Indonesia
Published by Universitas Telkom
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Articles 227 Documents
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How Do People Respond to Local Governments in Communicating Government Programs Through Social Media? Mulyaningsih Mulyaningsih
Jurnal Manajemen Indonesia Vol 22 No 1 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i1.4079

Abstract

Open communication is one of the government's efforts to meet the demands of society in creating more transparent public information services. Instagram is one of the social media that allows the government and the public to interact through two-way communication, creating and sharing content in the form of words, images, audio or video, in real time. This study aims to identify the community's response to the communication of local leaders in informing government programs through Instagram. This study focuses on the Indonesian government's program on the issue of public education through the New Student Admission program. This study used an exploratory sequential mixed-method. The data was obtained from public comments via Instagram on posts submitted by the head of the West Java region. A total of 867 comments are analyzed in this study. Data processing techniques using text mining with sentiment analysis approach. The study found that the activeness of local leaders in using Instagram to inform government programs was very effective and able to attract participation from the community. The majority of comments showed negative sentiment towards government program information regarding the new student admission program which was conveyed through the West Java regional head's Instagram. Keywords: open communication, Instagram, participation, public services, transparency
Consumer Empowerment Index in the Telecommunications Sector: The Role Of Socio-Demographic and Lifestyle Riska Rahma Eka Putri; Megawati Simanjuntak
Jurnal Manajemen Indonesia Vol 22 No 1 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i1.3214

Abstract

Consumer empowerment is a benchmark for business, especially in the telecommunications sector, for economic fundamentals. This study aims to analyze the effect of social, demographic and economic characteristics and lifestyles on consumer empowerment in the telecommunications sector. This study applied a cross-sectional study with data collection by online survey. Cluster analysis and logistic regression were used to analyze 100 data. The results showed that consumer empowerment in the telecommunications sector was still relatively low. The average level of consumer empowerment in the telecommunications sector was 51.61, including the capable category. Based on dimensions, the index of information seeking was 80.8, knowledge of laws and consumer protection institutions was 52.8, service selection was 63.8, usage behavior was 71.0, tendency to talk was 43.7, and complaint behavior was 27.7. The full-filled lifestyle had a significant negative effect on consumer empowerment in the telecommunications sector. Thus, respondents who had a lifestyle other than a fulfilled lifestyle had more opportunities to be empowered than a fulfilled lifestyle. This research is a breakthrough in the study of thematic consumer empowerment, so it needs to be developed in the future. Keywords—Consumer Empowerment; Demographics; Economic; Lifestyle; Social
Proses Pengembangan Ekonomi Kreatif Sebagai Suatu Pekerjaan Institutional Jurry Hatammimi; Marianne Afanassieva
Jurnal Manajemen Indonesia Vol 22 No 1 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i1.4289

Abstract

Although experiencing an underdeveloped institutional environment, there is a significant contribution of Indonesia’s creative economy to the national economy. Therefore, it is important to investigate the process of creative economy development in Indonesia, as an emerging market. This research investigates an underdeveloped institutional environment confronted by the creative economy actors and how they face this environment in Bandung city. The method used by this research is multiple case studies that mainly collect data by conducting in-depth interviews from the quadruple helix entities. It is found that the bottom-up approach was organically implemented in the creative economy development process in Bandung. This conduct was based on the cultural-cognitive institutional pillar and showed a community as the institutional entrepreneur that spanned an institutional void. This research can be considered as a pioneer in institutional entrepreneurship studies which focus on the creative economy in emerging markets. Further study can utilize the Penta helix approach to expand the result of this research. Keywords— creative economy; emerging market; institutional entrepreneur; institutional work.
Work-Life Balance Before and During Work from Home in a Covid-19 Pandemic Situation Veronika Agustini Srimulyani; Y. Budi Hermanto
Jurnal Manajemen Indonesia Vol 22 No 1 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i1.2915

Abstract

Corona Virus Disease (Covid-19) adalah pandemi global yang mempengaruhi sistem kerja karyawan dan mempengaruhi work-life balance para karyawan. Kajian empiris ini dilakukan terhadap guru dan dosen di Indonesia yang harus menerapkan sistem kerja jarak jauh atau work from home untuk mencegah penyebaran Covid-19. Tujuan dari penelitian ini adalah: 1) untuk menganalisis kelebihan dan kekurangan work from home; 2) menganalisis perbedaan work-life balance antara guru dan dosen di Indonesia, sebelum dan selama pandemi Covid-19. Survei dilakukan dengan mendistribusikan melalui aplikasi Google form, yang disebarkan melalui media sosial seperti Facebook, Messenger, WhatsApp Group, dan e-mail ke komunitas guru dan dosen. Responden yang bersedia berpartisipasi dalam pengisian kuesioner adalah 108 peserta, yang terdiri dari 52 dosen dan 56 guru dari berbagai organisasi pendidikan di beberapa provinsi Indonesia. Analisis menunjukkan bahwa ada beberapa kelebihan dan kekurangan bekerja dari rumah. Kelebihan yang umumnya dirasakan oleh pendidik antara lain waktu kerja yang fleksibel, kedekatan dengan keluarga, peningkatan penguasaan teknologi, dan kesehatan yang terjaga. Kerugian yang umumnya dirasakan adalah ritme/pola kerja yang tidak teratur, yang menyebabkan batas-batas antara urusan pekerjaan dan bukan pekerjaan menjadi tidak jelas, dan peningkatan biaya operasional seperti internet dan listrik. Hasil analisis statistik uji t dari Paired Sample t-Test menunjukkan: 1) ada perbedaan yang signifikan dalam work-life balance pendidik sebelum dan selama work from home; 2) dari kelompok guru, terjadi peningkatan aspek work-life balance selama work from home. Namun, secara statistik, perbedaannya tidak signifikan. Sementara dari kelompok dosen, secara statistik, peningkatan work-life balance sangat signifikan. Kata kunci: Covid-19, Work from home, Work-life balance.
What Do University Students Know About SDG4 Quality Education? A Case Study of Business Management Education at Telkom University Indonesia Ratna Lindawati Lubis; Audry Pusparani
Jurnal Manajemen Indonesia Vol 22 No 1 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i1.3930

Abstract

Sustainable Development Goals are the global action plans constituted by world leaders including Indonesia at the 70th general assembly of the United Nations in New York. The next global action known as SDGs has formed 17 objectives with 169 targeted action plans up until 2030 with the theme “Transforming our world: The 2030 agenda for Sustainable Development Goals”. As a form of participation in this action, Indonesian Government has officially issued a Presidential Regulation of Republic Indonesia Number 59 of 2017 concerning the Implementation in Achieving the Sustainable Development Goals. This research has the aim to determine the quality of education as one of the purposes in SDGs, namely SDG 4 in the Communication and Informatics Business Management (MBTI) study program based on the perceptions of the students taking entrepreneurship course. By gauging the level of understanding (cognitive), the ability to advocate (socio-emotional), the participation (behavioral) of the students related to SDG 4, also to measure the conformity of MBTI study program’s vision and mission with 3 Pillars of the Tridharma where it is linked directly to SDG 4 targets. As well as to disclose the readiness of MBTI study program in actualizing SDG 4 targets based on the perspective of students taking entrepreneurship courses. In order to identify each category for every variable, the writer is using descriptive analysis. The result shows that the cognitive, socio-emotional, and behavioral aspects of MBTI students are well mannered. The same thing applies to the conformity of its vision and mission linked with 3 Pillars of the Tridharma also the readiness of the study program.
Digital Startups Fundamental Capabilities in New Product Development: Multiple Case Studies in Bandung, Indonesia Retna Ayu Mustikarini Kencanasari; Wawan Dhewanto
Jurnal Manajemen Indonesia Vol 22 No 1 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i1.3286

Abstract

Digital startups compete by increasing their ability to innovate in new product development. New product development becomes one of the main processes for startups to scale their product quality. As there are many frameworks of new product development to follow, the particular new product development in digital startups should be established to contribute to the theory. Therefore, the research question of this study is: What are the fundamental capabilities of new product development in digital startups. This research uses the exploratory study approached by qualitative research, interviewing at least CEOs of four digital startups in Indonesia and a technology-based new ventures expert. From the study, there are three influential capabilities in the new product development in digital startups, such as financial, market, and technology. The connection between capabilities contributes to the theoretical framework. The implication of this study is to help practitioners to conduct an ideal new product development process. Keywords—Digital Startups ; Financial Capability; Market Capability; New Product Development; Technology Capability.
Human-Centered Sustainable University Model Rina Djunita Pasaribu; Aris Hartaman; Moh.Riza Sutjipto; Taufan Umbara; Ridwan Purwanadita; Apriani Masfiroh
Jurnal Manajemen Indonesia Vol 22 No 1 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i1.4316

Abstract

In Society 5.0, the central concept is Human-Centered and supported by super-smart technology that frees humans from burdened workloads and allows humans to innovate new values ??without limits. All of this results in prosperity for everyone and that is the achievement of the global Sustainable Development Goals (SDGs). The application of this concept must be realized by all stakeholders of the nation, including universities that are responsible for the education of the younger generation. However, the implementation of sustainability university has been very numerous, varied, and there is no clear definition in the literature or practice. This study aims to develop a Human-Centered sustainable model that can be used as a reference in implementation. The research method used is qualitative by conducting library research, interviews and observations. Respondents and objects of interviews and observations are Telkom University’s sustainability teams and programs/ projects. The result of this study is a Human-Centered sustainable university model that is recommended as an implementation reference, not only for Telkom University but also for other universities with similar characteristics. Keywords—Human-Centered; Sustainability; Tridharma; University; Model
The Efficacy Strategy of the Launching New Variety Product: Case Study Bagong Canned Gudeg a Traditional Foods from Yogyakarta Tommy Hendrix; Syukri Yusuf Nasution
Jurnal Manajemen Indonesia Vol 22 No 1 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v21i3.2714

Abstract

Nowadays, culinary industries significantly enhance capacity product diversification to endorse economic development. This significant change appears to unlock the product's positioning in the market through various foods industries. Also, R & D results often become a solution for fostering the movement of creative industries to appear. Food canning technology has enough potential to be developed as an appropriate production process, increased market share, attractive packaging that consumers prefer, and an affordable price. In the case study, we used the trademark Bagong with five tastes as product industry as traditional foods from Yogyakarta. The purpose of this paper conducted to find the efficacy strategy for launching the product Bagong Canned Gudeg. As one of the flagship products of traditional food with a high taste derived from the recipes of ancestral people of Yogyakarta based on the development of technology R & D results. The method performed with qualitative data using Test Product Preferences (Organoleptic Test) to understand consumers' level of Bagong Canned Gudeg with 5 product variants on various attributes, market segmentation, and in-depth interviews have engaged in the business canned gudeg owner and company management with 74 respondents from Bandung, Bogor, and Yogyakarta area. This study indicates that based on the marketing analysis results, the products developed worthy of being marketed and received positive results from the consumers (respondents). Keywords— Bagong Canned Gudeg; Case Study; Efficacy Strategy; Launching New Product; Traditional Foods
Youth’ Co-Creation Behavior in Casual Dining Restaurants in Bandung City, Indonesia Pri Hermawan; Utomo Sarjono Putro; Dini Turipanam Alamanda; Dewi Riani
Jurnal Manajemen Indonesia Vol 22 No 1 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i1.3685

Abstract

This study aims to identify the co-creation behavior especially students who have experiences of casual dining restaurants. This study also analyses the relationship between co-creation behavior, customer satisfaction, and customer loyalty. The research applied a quantitative method with survey design, and it was conducted for 6 months. It applied the purposive sampling method and the questionnaires were distributed to 1,970 respondents. The collected data were analysed using Structural Equation Modelling (SEM). The results indicate that two types of co-creation behavior of students who have experiences of casual dining restaurants in Bandung, namely customer participant behavior and customer citizenship behavior.Keywords: consumer behaviour; culinary; co-creation behaviour; satisfaction; loyalty
Shaping Dynamic Capabilities Through Merger & Acquisition Activity: Context Of Banking Industry Aldriza Fariq; Reza Erlangga; Muhammad Hafish Zafran Ghaly
Jurnal Manajemen Indonesia Vol 22 No 3 (2022): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v22i3.4032

Abstract

Digitalization is being accelerated by the ongoing COVID-19 crisis, which has the boosted demand for digital services. The Banking industry must adapt to keep up with the digitalization disruption by exploiting Mergers and Acquisitions (M&A) or establishing Financial Technology related to capturing dynamic capabilities. Dynamic capabilities in the banking context can be achieved whenever additional values were shown in the post-M&A process, bringing the financial and operational performance in better condition for the acquiring banks. The purpose of this paper focuses on exploring mergers and acquisitions in the banking industry through the lens of dynamic capabilities. Hence, based on several literatures that has been elaborated, this paper aims to formulate the conceptual model of dynamic capabilities in mergers and acquisitions in the banking industry. The conceptual model demonstrates that the convergence of capability in sensing and seizing opportunities can result in new product development, while the nexus of sensing and transforming capabilities generates cost and operational efficiency in the context of the banking industry. Keywords—Dynamic capabilities; Merger & Acquisition; Banking; Conceptual Model; Financial Technology; Value creation. COVID-19.

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