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Journal of Consumer Sciences

jcs
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Published by Department Family and Consumer Sciences

ISSN : - EISSN : 24608963 DOI : -

Core Subject : Education,

Education

Journal of Consumer Sciences (JCS) focuses on the studies of consumer behavior and family economics. Research findings are expected to provide implication for business community and organizations, public policy, consumer education, consumer empowerment, community, non-government organization programs and activities to enhance the well-being of consumers, families, and communities. JCS has been Accredited by the Ministry of Research, Technology and Higher Education Number 21/E/KPT/2018. JCS is a scientific journal published twice a year (February and August) by Department of Family and Consumer Sciences, Faculty of Human Ecology, Bogor Agricultural University (IPB) and Association of Indonesian Family and Consumer Sciences (ASIKKI).

Arjuna Subject : -

Articles 89 Documents

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The Influence Of Motherâ€™s Motivation And Preferences On Fish Consumption Behavior In Rural And Urban Families Ririn Purnama Sari; Istiqlaliyah Muflikhati
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The aims of this study is to analyze the differences and the effects of motherâ€™s motivation and preference on behavior of fish consumption in families in rural and urban areas. The research design which used was cross sectional study with purposive location selection in Duwet Village, Pekalongan Regency, and Kandang Panjang, Pekalongan City. The sample in this study is 100 families consisted of 50 families in rural areas and 50 families in urban areas. The results show that urban families prefer fresh sea fish, while rural families prefer pindang fish. The result of multiple linear regression analysis showed that factors affecting the fish consumption behavior of rural family is family size, and per capita income, while fish consumption behavior of urban familyÂ influenced by family size, per capita income, and preference.

The Influence of Studentsâ€™ Knowledge and Attitude toward Functional Foods Consumption Behavior Siti Afina; Retnaningsih Retnaningsih
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

This research was to analyze the influence of studentsâ€™ knowledge and attitude toward functional foods consumption behavior. This research used cross sectional study design and was conducted at Institut Pertanian Bogor, Dramaga. Samples in this research were 204 students of Institut Pertanian Bogor chosen using simple random sampling method. Data were collected by self-administered technique using questionnaires. The results showed that the average of functional foods consumption frequency was 47 times a month and the number of types consumed was seven. The results of Pearson correlation test showed that studentsâ€™ allowance, attitudes, and frequency of functional foods consumption was significantly positively correlated. Factors that have significant positive effect toward consumption frequency are allowance and studentsâ€™ attitude. The number of functional foods types consumed was influenced by studentsâ€™ attitude. Â

Analysis Of Milk Consumption Behavior and Processed Products on IPB Students with AIDA and CRI Methods Widya Bella Widaryanti; Retnaningsih Retnaningsih
Journal of Consumer Sciences Vol. 3 No. 1 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

This study aimed to analyze consumption behavior of Fapetâ€™s milk and processed products using the AIDA and CRI models. Samples in this study were 209 active students of IPB in 2nd, 4th, and 6th semester used simple random sampling method. The results showed that there was a correlation between awareness and interest, interest and desire, while desire has no correlation with action. The results also showed that sex, pocket money, fatherâ€™s occupation, number of family member, awareness, interest, and action have a correlation with consumption frequency of Fapetâ€™s milk and processed products. Awarenes, interest, and action variables also have a correlation with consumption quantity of Fapetâ€™s milk and processed products. The enhancement of awareness and action will increase consumption frequency and consumption quantity of Fapetâ€™s milk and processed products. Results of Customer Response Index (CRI) analysis showed that students response to dairy Fapet milk and processed products were 78.9 percent indicating that marketing strategy have been effective.

The Influence of Values and Attitude toward Healthy Food Selection at Student of Bogor Agricultural University Aidha Syah; Lilik Noor Yuliati
Journal of Consumer Sciences Vol. 2 No. 2 (2017): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The food selection is a process that consumers do every day before consuming any food. The food which is selected for consumption will have an effect for our health. This study aimed to analyze the influence of values and attitudes toward healthy food choices. Design research was using cross sectional study with a survey method using a self-report questionnaire and involving 288 students of PPKU IPB selected by cluster random sampling technique. Data were analyzed using SPSS for descriptive, different test of an independent t-test, correlation analysis and multiple regression analysis. The results showed that there are significant differences in values and attitudes between men and women and meanwhile there was no significant difference in the selection of healthy foods between men and women. Values and attitudes of students have a positive relationship to the choice of healthy foods. The results also showed that the attitude had a positive and significant effect on the choice of healthy foods, otherwise values had no significant effect on the choice of healthy foods.

Analysis of Service Quality Satisfaction of E-KTP Service at Public Administration and Civil Registration Office of Bogor District Shafira Rizq; Moh Djemdjem Djamaludin; Yani Nurhadryani
Journal of Consumer Sciences Vol. 3 No. 2 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The purpose of this study was to analyze the satisfaction of service quality in the E-KTP service of the Bogor District Population and Civil Registration Service. The design of this study was a cross-sectional study at Disdukcapil Bogor District. The method used in this study is Servqual, importance performance analysis (IPA), and customer satisfaction index (CSI) with 100 respondents selected using a convenience technique. The result of customer satisfaction index analysis shows that the community has been "quite satisfied" with a value of 61%, and is more inclined towards dissatisfaction. This is in accordance with the results of satisfaction using Servqual analysis (service quality), Disdukcapil's performance has not been able to meet the expectations of the community in almost all indicators, except the indicator "costs to be incurred". The indicator has a positive value, but is still small and close to zero, which is only 0.01. The results of importance performance analysis (IPA) indicate that there is a need to improve the indicators of ease of handling requirements, speed of service processes and facilities and physical condition of service office buildings.

The Effect Of Brand Equity, Marketing Mix, And Lifestyle To Purchase Decision At Maxx Coffee, Bogor Khairunnisa Rahmah; Ujang Sumarwan; Mukhammad Najib
Journal of Consumer Sciences Vol. 3 No. 2 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Coffee becomes one of the important commodities both in terms of consumption and in terms of production. Therefore, the interaction in marketing with the system and its activities should be able to get closer between consumers to products and brand name of the company offered. Nowdays, urban society at this time experiencing lifestyle changes. One of the manifestations of modern lifestyle today is the habit of certain community groups who like to consume coffee in coffee shops. Base on that, the purpose of this research is to identify the characteristics of MAXX Coffee consumer, analyze the influence of brand equity, lifestyle, and marketing mix of MAXX Coffee to consumer purchase decision, and to formulate alternative marketing strategy based on factors influencing marketing mix and brand equity MAXX Coffee. This research using Structural equation Modeling (SEM) with 271 respondent based on convenience sampling method during the reseach time. Based on the results of the research, in order to create strong brand equity, the management of MAXX Coffee Bogor can invest through the improvement of several marketing mix indicators, namely price, people, process, and physical. In the context of MAXX Coffee lifestyle focus to follow the perception of today's consumer lifestyle that wants to improve the prestige and image in the environment around consumers.

Analysis Intention of Farmer Card Utiliization Using Theory of Planned Behavior Mutiara Mar Atu Sholihah; Moh Djemdjem Djamaludin
Journal of Consumer Sciences Vol. 3 No. 2 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

One of the Indonesia governmentâ€™s policies in an effort to increase production and productivity of agricultural commodities is providing subsidized fertilizer for farmers. Currently, the government implements the farmer card program as an effort to facilitate farmers in purchasing subsidized fertilizers. This program will be implemented simultaneously in 2020, but in 2018 there are some areas that already implemented the farmer card system as a trial area. This study aims to analyze the farmer intention in term of using a farmers card in Rancaekek. The analysis used is Theory of Planned Behavior (TPB), statistical analysis, and structural equation modeling (SEM). The research design used cross-sectional study. The sampling method used probability sampling - simple random sampling. 100 farmers were interviewed in sub-district Rancaekek from 1492 farmers. Based on the statistical analysis using SEM showed that attitude toward behavior, subjective norm, and perceived behavioral control are significant and have positive effects on the intention of using farmers card. So that, the higher farmers attitude toward behavior, subjective norm, and perceived behavioral control, the higher the farmer intention of using farmer card. All of the variable Theory of Planned Behavior is a determinant factor in influencing the intention of using the farmer card. Attitude toward behavior has the largest influence on farmers intention of using farmer card and subjective norm has the smallest influence in farmers intention of using farmer card.

The Implementation of Indonesian National Health Insurance Programme: How Satisfiedwere the Insured Participants and The Healthcare Providers? Eva Yusuf; Irma Awwaliyah
Journal of Consumer Sciences Vol. 3 No. 2 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

This study examined how satisfied the insured participants and the healthcare providers were with the services provided by the BPJS Health. The study took place in 24 cities/districts in Indonesia. The data was collected through face-to-face interviews with 17,820 insured participants and 1,170 healthcare providers.The survey revealed that the participantswere satisfied with the services they had obtained from the providers. However, the participants at the primary healthcare facilities hada significantly lower satisfaction level than those at the secondary healthcare facilities. Better facilities and medical equipment, better services from medics and paramedics, better drugs availability and quality, along with assurance in obtaining a proper and timeline treatment, all contributed to the higher satisfaction level. Policy makers need to consider making an improvement on the facilities and service qualities at the primary healthcare facilities in order to enhance the participantsâ€™ trust. Otherwise, the referral system implementation under the NHI system might not be effectively implemented as participants prefer to get a treatment from secondary healthcare facilities. This study suggests that empathy attributes are the key factor in building satisfaction level. Special attentions need to be given on the â€œhumanâ€ aspect of the service providers.

The Effect of Self-Construals, Information Exposure, and Consumer Rights Awareness Towards Consumerism and Consumer Independence in Y Generation Dania Dania; Lilik Noor Yuliati
Journal of Consumer Sciences Vol. 3 No. 2 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The raising of competition between business holders causes various cases oflosses that experienced by consumers. Therefore, the consumer independence andconsumerism should be built up to prevent losses due to the crime of businessholders. This study aims to analyze the factors that influence consumerindependence in Generation Y. This research is using an online survey with 291respondents. More than half of the respondents in this research were in themedium category of consumer independence, and were in the low category ofconsumerism. The results of this research showed that independent self-construalshad a significant positive effect toward consumer independence and consumerrights awareness had a significant positive effect toward consumer independenceand consumerism.

The Effect of Marketing Mix On â€œKPR Xtra Bebasâ€ Decision Making in Bank X Regional I Kevin Michael Arthur; Alla Asmara; Megawati Simanjuntak
Journal of Consumer Sciences Vol. 4 No. 1 (2019): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

The rapid growth of mortgages affected Bank X to launch product innovation "KPR Xtra Bebas." Realization since the establishment of KPR Xtra Bebas product did not reach the target desired by management. This study aims to analyze factors that influence consumer decision by using KPR Xtra Bebas products in order to do useful and efficient marketing. Sampling procedure used purposive sampling technique as one of the non-probability sampling techniques, namely sampling based on categories that have used the product. Data used are primary data by filling out the questionnaire conducted by the respondents themselves (self-administered survey). This study used the Partial Least Square (PLS) to analyze results from 94 samples. Results of the study identified the variables of price, place, promotion, and the process did not have a significant influence. While product, human resources, and physical evidence have a significant influence. Managerial implications that are generated are for variables that do not have a significant effect evaluation is needed to determine the appropriate strategy. Companies can build customer databases by implementing cross-selling so that promotional variables can function effectively.

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