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International Research Journal of Business Studies (E-Journal)
ISSN : 20896271     EISSN : 23384565     DOI : -
International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year (December-March, April-July, and August-November).
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Articles 16 Documents
Search results for , issue "Vol 13, No 1 (2020): April - July 2020" : 16 Documents clear
E-COMMERCE PLATFORM PERFORMANCE, DIGITAL MARKETING AND SUPPLY CHAIN CAPABILITIES Agus*,**, Anna Amalyah; Yudoko*, Gatot; Mulyono*, Nurbudi; Imaniya**, Taliya
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

By using Indonesian case studies, this research plan to fill the research gap (conceptual, methods and contexts) in the theories of transaction cost economics, multi-attribute utility theory, agency theory and information-processing theory, through variable based modeling. For business and industry stakeholder point of view, this research is expected to be useful for Indonesian e-commerce platform ecosystem stakeholders especially regulators, to give insights towards dynamics within e-commerce platform ecosystem. This paper originality lies on proposing e-commerce conceptual model by using multidisciplinary approach through combining four main constructs, which consists of relative e-commerce platform performance, digital promotion capability, customer experience review rating and supply chain capabilities. The model also accommodates seasonal pricing and logistic outsourcing as intervening variables to examine model sensitivity. With sample size of 1288 people who have purchased items in at least two e-commerce platform, collected data is processed using Structural Equation Modeling (SEM) method by LISREL software.Keywords:E-commerce; Digital Marketing, Supply Chain Capability, E-commerce Performance, Customer Review Rating* School of Business and Management, Bandung Institute of Technology, Bandung, Indonesia** Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesia https://doi.org/10.21632/irjbs.13.1.63-80
LEADERSHIP STYLE AND PERFORMANCE OF EMPLOYEES Agarwal*, Sugandha
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

Leadership is an important aspect as it usually enables the employee of the organizations to work efficiently and effectively. The current study assesses the relationship between leadership style(s) and the performance of employees working in the banking sector of the United Arab Emirates (UAE). This quantitative study is conducted with a sample of 200 employees from 5 different banking institutions of the UAE using simple random sampling techniques. SPSS version 21 was used to analyze the data. The results highlighted that democratic and transformational leadership have a significant positive relationship with the performance of employees with a p-value of 0.00, P<0.05. The Cronbach?s alpha was measured between the ranges of 0.7 to 0.8 which is an acceptable range. It is proven that democratic leadership and transformational leadership styles are significant for the banking sector which helps to achieve its goals and enhance the performance of employees.Keywords:Leadership, Democratic leadership, Transformational leadership, Performance of employees, Positive Relationship* European International College, Al Karamah Street, Abu Dhabi, United Arab Emirates https://doi.org/10.21632/irjbs.13.1.1-14
MAZARAAT CHEESE CONSUMER PURCHASING DECISION Lestari*, Indah Ria; Sumarwan**, Ujang; Muflikhati**, Istiqlaliyah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

This study aims to identify the characteristics of Mazaraat consumers, analyze the influence of customer perceived value (CPV), brand awareness, consumer knowledge, and marketing mix on Mazaraat cheese consumer purchasing decisions, and develop appropriate managerial implications to improve Mazaraat consumer purchasing decisions. The study used 158 local Mazaraat consumers as respondents surveyed using a questionnaire and the data obtained were processed using SEM-PLS. The results showed that customer perceived value, brand awareness, and product variables had a positive and significant influence on purchasing decisions. Meanwhile, the variables of consumer knowledge, promotion, price, and location did not have a significant influence on purchasing decisions. Overall, the product has the most significant direct and indirect influences on purchasing decisions for Mazaraat cheese. The companies should pay attention to the marketing mix variables and other connecting variables to improve the purchasing decisions of Mazaraat cheese.Keywords:Artisan cheese, Brand awareness, Customer perceived value, Consumer knowledge, Marketing mix, Purchase decision* School of Business, IPB University, Jl. Raya Padjajaran, Bogor 16151, Indonesia ** Department of Family and Consumer Science, IPB University. Jl. Kamper, Wing 4 Level 5, Campus of IPB Dramaga Bogor 16680, Indonesia  https://doi.org/10.21632/irjbs.13.1.81-98
THE INFLUENCE OF AUDIT OPINION AND MANAGERIAL OWNERSHIP ON INCOME SMOOTHING IN BANKING COMPANIES Utami*, Dyah Resti; Evana*, Einde; Yuliansyah*, Yuliansyah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

This research was conducted on banking companies that are included in the top 30 in Indonesia. Data analysis method used in this study is to use a descriptive statistical analysis and logistic regression method with data processing using SPSS 21. The results of this study indicate that audit opinion has a negative but not significant effect on income smoothing. This indicates that with a low audit opinion does not indicate the company is making income smoothing. Managerial ownership shows the results have a significant negative effect on income smoothing, this indicates that the ownership of shares in the company can reduce the actions of managers to make income smoothing.Keywords:Audit opinions, Managerial ownership, Income smoothing* Accounting Departement, Faculty of Business and Economics, University of Lampung, Jl. Prof. Dr. Ir. Sumantri Brojonegoro, Gedong Meneng, Kec. Rajabasa, Kota Bandar Lampung, Lampung 35141, Indonesia https://doi.org/10.21632/irjbs.13.1.15-26
THE ROLE OF SOCIAL MEDIA IN INDONESIA FOR BUSINESS TRANSFORMATION STRATEGY Simangunsong*, Eliot; Handoko*, Rudy
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

The rise of social media in today?s digital era is considered important because it helps people communicate and share information online. It is not surprising that ease of sharing information and communicating through social media has an impact on increasing many online activities, including business activities. This phenomenon is an inspiration that researchers can use to uncover the role of social media in Indonesia for business activities by knowing the factors that can influence a social media follower or fans into actual buyers. By surveying users of social media, 546 responses were collected from social media entrepreneurs and social media buyers. The data analysis showed there is enough evidence that social media is being used for business. The frequency of social media usage has strong links to users to use to buy products or do business in that venue. Young people, such as college students, tend to use social media for business more than those with higher levels of education who may already have permanent jobs. Multiple regression analyses have resulted in a proposed model of social media use for business and offers five major factors that influence satisfaction and performance when doing business on social media.Keywords:Social media, Social commerce, Business performance, Entrepreneurs* School of Business and Economics, Universitas Prasetiya Mulya, Kampus Cilandak, Jakarta, Jl. RA. Kartini (TB Simatupang) Cilandak Barat, Jakarta, 12430, Indonesia https://doi.org/10.21632/irjbs.13.1.99-112
THE EFFECT OF LEADERSHIP STYLE ON THE JOB SATISFACTION OF MICRO AND SMALL ENTERPRISES Birbirsa*, Zerihun Ayenew; Lakew*, Deresse Mersha
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

The major factors that determine both success and failure of Small Business include substantive and legitimate, learning strategies and leadership behaviors that may be among the principal reasons why some small businesses succeed while others fail to understand the learning strategies, leadership knowledge, and skills used by successful small business leaders (SSBLs). The objective of the study is to reveal out the relationship between leadership style and job satisfaction of MSEs at western oromia, Ethiopia.Stratified random sampling was used to get information from different sizes of the MSEs. selected from Manufacturing, service, agriculture, construction and trade sectors on proportional basis. Accordingly, 334 respondents were selected from the total of 1931 MSEs. Finally, the study revealed out that that there is statistically significant relationship between leadership style and job satisfaction. Also, the more exercising transformational leadership style, there would be more possibility of enhancing level of job satisfaction of MSEs.Keywords:Leadership style, Transactional, Transformational, Charismatic, Job satisfaction, Micro and Small Enterprises* Department of Management, Jimma University, PO box 378, Jimma University, Jimma, Ethiopia https://doi.org/10.21632/irjbs.13.1.27-32
FOREIGN BRAND ADMIRATION AMONG YOUNG CONSUMERS IN INDONESIA Sulhaini*, Sulhaini; Sagir*, Junaidi; Sulaimiah*, Sulaimiah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

This study extends the theoretical understanding of the positive and negative emotions of consumers towards foreign vs local brands by providing conceptualisation and measurement of foreign brand admiration and passive brand hate towards local brands. The study incorporates hedonic value dominance and home country image, which is the image of a consumer?s own country. The results show that young consumers in a developing country are both passive brand haters towards local brands and foreign brand admirers. When they possess an inferior image of their home country, they show admiration towards foreign brands. The positive emotion is however mainly influenced by hedonic value dominance, which also have a great contribution to passive brand hate toward local brands. As they have strong negative emotion, they tend to admire foreign brands that offer more hedonic values. In comparison to the negative emotion, the positive emotion indeed has a much stronger contribution toward willingness to pay more for foreign brands. The paper provides useful managerial implications for foreign brand and local brand owners to compete in the country?s market place.Keywords:Hedonic value dominance, Foreign brand admiration, Passive brand hate, Home country image* Department of Management, the University of Mataram. Jl. Majapahit No.62, Gomong, Kec. Selaparang, Kota Mataram, Nusa Tenggara Bar. 83115, Indonesia https://doi.org/10.21632/irjbs.13.1.33-47
STRATEGY FOR RECOVERY FROM INDONESIAN FINANCIALLY DISTRESSED COMPANIES IN CRISIS Wijantini*, Wijantini
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

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Abstract

At the time of writing, the International Monetary Fund (IMF) declared a global economy recession due to pandemic crisis. The spread of coronavirus shut down many companies and put them in financial distress. Many previous studies investigate the strategy for firms? recovery in normal economic condition. However, firms may adopt different strategies during crises. The Asian crisis is a well-known example of a temporary, but stiff contraction across industries. In this case, troubled firms demand certain corporate strategies to recover from the crisis. The main purpose of this study is to undertake an empirical examination of Indonesian financially distressed firms as they strive to recover during the severe crisis. It compares the strategy between recovered and nonrecovered firms. Successful strategies for recovery are identified through Altman?s Emerging Market Score. The strategies involve four types of restructuring such as operational, financial, asset, and management restructuring. This study uses the number of employees decreased, debt restructuring, disposal of assets, and change of the CEO as the proxy of the respective types of restructuring. The success of debt restructuring appears to be the most important differentiator of recovery.Keywords:Asian crisis, Financial distress, Financial restructuring, Recovery strategy,  Indonesia* School of Business and Economics, Universitas Prasetiya Mulya, Kampus Cilandak, Jakarta, Jl. RA. Kartini (TB Simatupang) Cilandak Barat, Jakarta, 12430 https://doi.org/10.21632/irjbs.13.1.49-62
Strategy for Recovery from Indonesian Financially Distressed Companies in Crisis Wijantini, Wijantini
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

At the time of writing, the International Monetary Fund (IMF) declared a global economy recession due to pandemic crisis. The spread of coronavirus shut down many companies and put them in financial distress. Many previous studies investigate the strategy for firms’ recovery in normal economic condition. However, firms may adopt different strategies during crises. The Asian crisis is a well-known example of a temporary, but stiff contraction across industries. In this case, troubled firms demand certain corporate strategies to recover from the crisis. The main purpose of this study is to undertake an empirical examination of Indonesian financially distressed firms as they strive to recover during the severe crisis. It compares the strategy between recovered and nonrecovered firms. Successful strategies for recovery are identified through Altman’s Emerging Market Score. The strategies involve four types of restructuring such as operational, financial, asset, and management restructuring. This study uses the number of employees decreased, debt restructuring, disposal of assets, and change of the CEO as the proxy of the respective types of restructuring. The success of debt restructuring appears to be the most important differentiator of recovery.Keywords:Asian crisis, Financial distress, Financial restructuring, Recovery strategy,  Indonesia* School of Business and Economics, Universitas Prasetiya Mulya, Kampus Cilandak, Jakarta, Jl. RA. Kartini (TB Simatupang) Cilandak Barat, Jakarta, 12430 https://doi.org/10.21632/irjbs.13.1.49-62
E-commerce Platform Performance, Digital Marketing and Supply Chain Capabilities Agus, Anna Amalyah; Yudoko, Gatot; Mulyono, Nurbudi; Imaniya, Taliya
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 13, No 1 (2020): April - July 2020
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

By using Indonesian case studies, this research plan to fill the research gap (conceptual, methods and contexts) in the theories of transaction cost economics, multi-attribute utility theory, agency theory and information-processing theory, through variable based modeling. For business and industry stakeholder point of view, this research is expected to be useful for Indonesian e-commerce platform ecosystem stakeholders especially regulators, to give insights towards dynamics within e-commerce platform ecosystem. This paper originality lies on proposing e-commerce conceptual model by using multidisciplinary approach through combining four main constructs, which consists of relative e-commerce platform performance, digital promotion capability, customer experience review rating and supply chain capabilities. The model also accommodates seasonal pricing and logistic outsourcing as intervening variables to examine model sensitivity. With sample size of 1288 people who have purchased items in at least two e-commerce platform, collected data is processed using Structural Equation Modeling (SEM) method by LISREL software.Keywords:E-commerce; Digital Marketing, Supply Chain Capability, E-commerce Performance, Customer Review Rating* School of Business and Management, Bandung Institute of Technology, Bandung, Indonesia** Faculty of Economics and Business, Universitas Indonesia, Depok, Indonesia https://doi.org/10.21632/irjbs.13.1.63-80

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