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Contact Name
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ey@pmbs.ac.id
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irjbs@pmbs.ac.id
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International Research Journal of Business Studies (E-Journal)
ISSN : 20896271     EISSN : 23384565     DOI : -
International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year (December-March, April-July, and August-November).
Arjuna Subject : -
Articles 10 Documents
Search results for , issue "Vol 4, No 2 (2011): August-November 2011" : 10 Documents clear
An Empirical Study on Market Timing Theory of Capital Structure Setyawan, Ignatius Rony
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (297.024 KB)

Abstract

Analysis of Emotion, Habit, and Rational Choice: A Study on Consumer Behavior Utami, Christina Whidya
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

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Abstract

A Competence-Based Curriculum Design For Entrepreneurship Study Program Togar M. Simatupang, Priska J.R. Siagian,
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.228 KB)

Abstract

A Strategic Planning For A CollegeStudent-Segment Shopping Mall Baskoro Tedjo, Astri Anindya Sari, Hanson Endra Kusuma,
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (335.439 KB)

Abstract

The Influencing Factors of Computer Adoption in Agribusiness: A Preliminary Study Sudaryanto, Sudaryanto
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (318.131 KB)

Abstract

The Influencing Factors of Computer Adoption in Agribusiness: A Preliminary Study Sudaryanto, Sudaryanto
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.4.2.65

Abstract

An Empirical Study on Market Timing Theory of Capital Structure Setyawan, Ignatius Rony
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.4.2.78

Abstract

A Competence-Based Curriculum Design For Entrepreneurship Study Program Priska J.R. Siagian, Togar M. Simatupang
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.4.2.80

Abstract

A Strategic Planning For A CollegeStudent-Segment Shopping Mall Astri Anindya Sari; Hanson Endra Kusuma; Baskoro Tedjo
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.4.2.81

Abstract

In the midst of shopping mall development today, an understanding of consumer behaviors and preferences is absolutely a must if we want to plan successfuly a shopping mall. This knowledge will provide input for strategic planning so that the concept offered for shopping mall development will meet the consumers’ demand and may win the market competition. This study explores the preferences of students in Bandung as one of the potential market segments of the shopping mall. Qualitative study was conducted to find out the reasons why students choose a particular shopping mall as their favorite place. It was found that the accessibility and design of the malls are important as they enhance student preferences. In addition facilities in a shopping mall which mainly attract college students segment are entertainment facilities and eating counters.
Analysis of Emotion, Habit, and Rational Choice: A Study on Consumer Behavior Christina Whidya Utami
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 4, No 2 (2011): August-November 2011
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.4.2.79

Abstract

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