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Contact Name
Eko Yulianto
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ey@pmbs.ac.id
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irjbs@pmbs.ac.id
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INDONESIA
International Research Journal of Business Studies (E-Journal)
ISSN : 20896271     EISSN : 23384565     DOI : -
International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year (December-March, April-July, and August-November).
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Articles 10 Documents
Search results for , issue "Vol 5, No 1 (2012): April-July 2012" : 10 Documents clear
The Impact Of Governance Practices On The Operating Performance:A Study On The Indonesian State-Owned Enterprises Melisa Soentoro, Dezie L. Warganegara, Firdaus Alamsjah,
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

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Abstract

The Significance Of Loyalty On Consumer Credit Profitability Azam Achsani, Kirbrandoko, Aditya Galih Prihartono, Ujang Sumarwan, Noer
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

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Abstract

Comparing Entrepreneurship Intention:A Multigroup Structural Equation Modeling Approach Sihombing, Sabrina O.
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

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Abstract

The Development of Hierarchy of Effects Model in Advertising Wijaya, Bambang Sukma
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

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Abstract

The Effect Of Customer Value On Behavioral Intentions In Tourism Industry Wahyuningsih, Wahyuningsih
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

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Abstract

The Significance Of Loyalty On Consumer Credit Profitability Aditya Galih Prihartono; Ujang Sumarwan; Noer Azam Achsani; Kirbrandoko Kirbrandoko
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.95

Abstract

The purpose of this research is to analyze and test the effect of customer loyalty on consumer credit profitability. Loyalty Index Score was developed to determine the level of customers’ loyalty level through 4 main variables; Longevity, Depth, Breadth and Referrals. The effect of Loyalty Index Score on profitability was further tested by path analysis to find out the significance direct relationship between loyalty and profitablity and the indirect relationship between the two variable through bucket. The result showed that loyalty has a significant effect on profitability either directly or indirectly. It was concluded that direct loyalty effect on profitability is lower than that of the indirect effect through bucket. The conclusion could be made by analyzing the available data from personal loan customers in one of the biggest multinational bank in indonesia during October 2010 until March 2011.
Comparing Entrepreneurship Intention:A Multigroup Structural Equation Modeling Approach Sihombing, Sabrina O.
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.97

Abstract

The Impact Of Governance Practices On The Operating Performance:A Study On The Indonesian State-Owned Enterprises Melisa Soentoro, Dezie L. Warganegara, Firdaus Alamsjah,
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.96

Abstract

The Development of Hierarchy of Effects Model in Advertising Wijaya, Bambang Sukma
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.5.1.98

Abstract

The Effect Of Customer Value On Behavioral Intentions In Tourism Industry Wahyuningsih Wahyuningsih
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 5, No 1 (2012): April-July 2012
Publisher : Universitas Prasetiya Mulya

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Abstract

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