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International Research Journal of Business Studies (E-Journal)
Published by Prasetiya Mulya Publishing
ISSN : 20896271     EISSN : 23384565     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year (December-March, April-July, and August-November).
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Articles 8 Documents
 1 
Search results for , issue "Vol 6, No 3 (2013): December 2013 - March 2014" : 8 Documents clear
Marketing Mix is the Only Variable to Choose Brands And Quality? Krisnanto, Umbas
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

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Abstract

Consumers’ Attitude to the Protest Against Lady Gaga’s Concert: An Exploratory Study Agus, Kresno
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

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Abstract

Lady gaga is an American singer who has won 5 Grammy Awards. In the middle of 2012, she was requested to have concert in Jakarta with the contract value of tens billion. The concert was protested by a number of groups. The promoter had approached the pressure groups and negotiated the dressing.However, Lady Gaga’s management canceled the concert for security consideration.The objectives of the studyare:(1) to explore consumers’ attitude to the protest for the cancelation of Lady Gaga’s concert; and (2) using classical conditioning and expectancy-value theory, to explain consumers’ attitude to the protest.The study used focus group to collect data. The collected data was then transcribed and analyzed by content analysis.The results show that informants’ opinions can be classified into two groups: agreement and disagreement with the protest for the cancelation of Lady Gaga’s concert. Informants either agree or disagree for some reasons. Classical conditioning theory can explain either consumer’s attitude. The difference is the object of consumers’ attitude who agreed was Lady Gaga herself, while the object of disagreement was the pressure group that sponsored the protest. The attitude of the disagreement can also be explained by expectancy-value theory.DOI : https://doi.org/10.21632/irjbs.6.3.149-169Keywords: Protest, Classical Conditioning Model, Expectancy-Value Theory, Focus Group, Qualitative Content Analysis
Analysing Parallel Interaction in Supply Chains: A Supply Chain Network Perspective Simangunsong, Elliot
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

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Abstract

The Factors of Strategic Leadership on Commitment: An Empirical Banking in Indonesia Noor, Juliansyah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

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Abstract

Convergence Numerically of Trinomial Model in European Option Pricing Ririn Sispiyati, Entit Puspita, Fitriani Agustina,
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

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Abstract

Marketing Mix is the Only Variable to Choose Brands And Quality? Umbas Krisnanto
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.6.3.104

Abstract

The Factors of Strategic Leadership on Commitment: An Empirical Banking in Indonesia Juliansyah Noor
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.6.3.102

Abstract

Convergence Numerically of Trinomial Model in European Option Pricing Entit Puspita, Fitriani Agustina, Ririn Sispiyati
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 6, No 3 (2013): December 2013 - March 2014
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.6.3.103

Abstract

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