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INDONESIA
Indonesian Journal of Strategic Management
Published by Universitas Kuningan
ISSN : 26145391     EISSN : 26142406     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
IJSM: Indonesian Journal of Strategic Management with p-ISSN 2614-5391 and e-ISSN 2614-2406 is a peer reviewed journal published in Indonesia by the Department of Management, Faculty of Economic and Business, the University of Kuningan (Prodi Manajemen FEB UNIKU). This Journal is published twice a year : February and August. The Scope of the journal include the following topic areas: Strategic Management Human Resource Management Financial Management Marketing management Operational Management Entrepreneurship
Arjuna Subject : -
Articles 68 Documents
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PENGARUH BUDAYA KERJA DAN ETOS KERJA ISLAMI TERHADAP KINERJA KARYAWAN PADA BANK SYARIAH MANDIRI CABANG CIREBON Layaman, .; Jumalia, Maya
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.843

Abstract

Berdasarkan data laporan Bank Syariah Mandiri tahun 2016 terdapat beberapa pengaduan nasabah mengenai pelayanannya, pengaduan tersebut diantaranya mengenai kerja CS yang lamban, marketing yang mengecewakan, kantor cabang yang sulit dihubungi, teller yang lamban dan kinerja FL  yang tidak memuaskan, tidak dapat dipungkiri  bahwasanya pelayanan yang baik sangat penting dilakukan oleh setiap karyawan BSM dengan cara meningkatkan kinerjanya.  Oleh karena itu apabila budaya kerja dan etos kerja islami berjalan dengan baik, maka kinerja karyawan akan ikut. Adapun tujuan dari penelitian ini adalah untuk Mengetahui pengaruh budaya kerja dan etos kerja Islami terhadap kinerja  karyawan di Bank Syariah Mandiri Cabang Cirebon. Penelitian ini menggunakan metode kuantitatif  dengan jenis penelitian Field research (penelitian lapangan).  Pengambilan sampel menggunakan teknik purposive  dengan jumlah sampel 40 responden. Hipotesis diuji dengan regresi linear berganda. Hasil penelitian menunjukkan bahwa budaya kerja dan etos kerja Islami berpengaruh terhadap kinerja karyawan.Kata Kunci: Budaya Kerja, Etos Kerja Islami dan Kinerja
CITRA MEREK, KEPERCAYAAN MEREK DALAM MEWUJUDKAN LOYALITAS MEREK PRODUK AQUA Sakinah, Nurul Laela; Suhardi, Dadang
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.839

Abstract

This research aims to find out the brand image and brand trust towards brand loyalty of AQUA product. The population of this research is the consumer of AQUA in Kuningan district and the data are collected by questionnaire technique. The    purposive sampling technique is applied in this research while the sample of this research is 100 respondents using measurement scale of interval scale. The analysis method in this research is descriptive and verification with quantitative approach that cover validity and reliability, classic assumption test, hypothesis testing through F test, T test and determination coefficient (R2). The technique of data analysis is gained by the use of multiple regression linear. All tests on this research use a measured instrument in the form of computer program SPSS (Statistical Package for the Social Science) version 21.0. Based on the result of this research, it is concluded that the brand image has positive influence and significant towards  brand loyalty ; brand trust has positive influence and significant towards  brand loyalty as well as both of brand image and brand trust have also positive influence and significant towards brand loyalty. Keywords: Brand Image, Brand Trust, Brand Loyalty
PENGARUH RELATIONSHIP MARKETING DAN RELATIONSHIP QUALITY TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA PRODUK PARFUM MULEGH DI PURWOKERTO Akbar, Ilham
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.844

Abstract

The research entitled “The Influence of Relationship Marketing and Relationship Quality Towards Customer Loyalty with Customer Satisfaction as The Intervening Variable on Mulleg Perfume Product in Purwokerto” aims to determine the impact of relationship marketing and relationship quality towards customer satisfaction and customer loyalty and to determine whether customer satisfaction could become the intervening variable. The hypothesis of this research is the relationship marketing has negative effect towards customer satisfaction, the relationship marketing has positive effect towards customer loyalty, the relationship quality has positively effect towards customer satisfaction, the relationship quality has positively effect towards the customer loyalty, and the customer loyalty could be able to mediate the influence of relationship marketing and relationship quality toward customer loyalty.  The analysis method that used on this research is the structural equation modeling.The results show that the relationship marketing has positive and significant effect towards customer satisfaction. It will increase the customer satisfaction of Mulleg Aromatic perfume product in Purwokerto. The relationship quality has positive and significant effect towards customer satisfaction, so it will increase the customer satisfaction of Mulleg Aromatic perfume product in Purwokerto. The relationship marketing has positive and significant effect towards customer loyalt. It will increase the customer loyalty of Mulleg Aromatic perfume product in Purwokerto. The relationship quality has positive and significant effect towards the customer loyalty. The Customer Satisfaction has positive and significant effect towards customer loyalty. The customer satisfaction could mediate the influence of relationship marketing towards the customer loyalty on Mulleg Aromatic perfume product in Purwokerto. The customer satisfaction could mediate the influence of relationship quality towards the customer loyalty of Mulleg Aromatic perfume product in Purwokerto. Keywords : Relationship Marketing , Relationship Quality , Customer Satisfaction and Customer Loyalty 
PENGARUH PEMBERIAN INSENTIF DAN MOTIVASI KERJA TERHADAP SEMANGAT KERJA KARYAWAN (SURVEY PADA KOPTI KABUPATEN KUNINGAN) Arraniri, Iqbal; Izatunnisa, Riza
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.840

Abstract

The purposes of this research are: (1) description of giving incentives and work motivation and morale at KOPTI Kuningan Regency (2) Influence of giving incentive to morale at KOPTI employees of Kuningan Regency (3) Influence of work motivation to morale at KOPTI employees of Kuningan Regency (4) Effect of incentive  and work motivation on employee morale at KOPTI Kuningan Regency. This research uses descriptive method. The population in this research is all employees of KOPTI Kuningan District as many as 30 people, with sampling technique using saturated sampling technique. Data were collected with questionnaires that have been tested for validity and reliability. Data analysis technique used is multiple linear regression. The results of this study show that: (1) Description of incentives and motivation  of work and morale included in being and high category. (2) Incentive has a positive effect on employee morale (3) Work Motivation has a positive effect on employee morale (4) provision of incentives and work motivation have a positive effect on morale and can be written with regression equation = 24,861 + 0,216X1 + 0,598X2 with magnitude effect of 77.0% and the remaining 23.0% influenced by other factors outside the research model.  Keywords: Incentives, Work Motivation, Employee Morale
PENGARUH KOMUNIKASI ORGANISASI DAN LINGKUNGAN KERJA TERHADAP MOTIVASI KERJA KARYAWAN PT. ADHI KARYA (PERSERO) TBK. DIVISI KONSTRUKSI VI PROYEK PEMBENAHAN INTERIOR BANDARA INTERNASIONAL SULTAN HASANUDDIN MAKASSAR Samade, Syamsuddin; Taba, Muhammad Idrus
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.841

Abstract

This research aims to determine the effect of organizational communication and work environment partially and simultaneously on employee motivation at PT. Adhi Karya (Persero) Tbk. Construction Division VI Project Revamping of International Airport Interior Sultan Hasanuddin Makassar. Sample in this research amounted to 51 respondents. The data used is primary data in the from of questionnaires and interviews on a field and secondary data in the form of documentation company. The analysis method used is linear regression analysis with F test and T test. The results of the statistical test of organitational communication and work environment as a whole (simultaneous-F test) has a positive effect on employee motivation at PT. Adhi Karya (Persero) Tbk. Construction Division VI Project Revamping of International Airport Interior Sultan Hasanuddin Makassar. The results of R test show that the effect of Organizational Communication and Work Environment on Employee Motivation at PT. Adhi Karya (Persero) Tbk. Construction Division VI Project Revamping of International Airport Interior Sultan Hasanuddin Makassar is 41,6%. Based on T test, organizational communication variables have significant impact on employee motivation at PT. Adhi Karya (Persero) Tbk. Construction Division VI Project Revamping of International Airport Interior Sultan Hasanuddin Makassar. While work environment variable does not give significant impact on employee motivation at PT. Adhi Karya (Persero) Tbk. Construction Division VI Project Revamping of International Airport Interior Sultan Hasanuddin Makassar.  Keywords : Organizational Communication, Work Environment, Employee Motivation
PENGARUH STORE ATMOSPHERE TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA TOSERBA TERBIT KUNINGAN (SURVEY PADA KONSUMEN TOSERBA TERBIT KUNINGAN) Usti, Yessi Mariana; fitriani, Lili Karmela
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.842

Abstract

This research arises the decline in sales during the period of last 5 years on Toserba Terbit who are on the road Sudirman No.02 Kuningan. Based on the results of previous studies, the consumer purchasing decision can be influenced by Store Atmosphere such Exterior, General Interior, Store Layout and Interior Display. But it turns out there is a contradiction with the condition that occurs in the field, namely the decline in consumer purchasing decisions on Toserba Terbit Kuningan. It can be shown by the decline in sales during the period of last 5 years. The purpose of this study was to determine the influence of variables such as Store Atmosphere Exterior, General Interior, Store Layout and Interior Display the consumer buying decision at Toserba Terbit Kuningan is conducted a survey on consumers of Toserba Terbit Kuningan. In this study, data was collected by using questionnaire tools. Its population is consumers of Toserba Terbit Kuningan. The method used in this research is descriptive analysis method with a sample size of 100 respondents. Sample selection technique uses accidental sampling. To Acquire variable data of X1 (Exterior), X2 (General Interior), X3 (Store Layout), X4 (Interior Display) and Y (Purchase Decision), the study uses the instrument test, the classical assumption test, coefficient determination test, multiple regression analysis, hypothesis testing through t test. The results show that Exterior, General Interior, Store Layout and Interior Display have positive and significant impact on the Consumer Purchasing Decision of Toserba Terbit Kuningan. Keywords: Exterior, General Interior, Store Layout, Interior Display and Consumer Purchase Decision
PENERAPAN KNOWLEDGE MANAGEMENT PADA PROSES PELAPORAN DATA PERGURUAN TINGGI (STUDI KASUS DI STIE BINA BANGSA) Auliana, Sigit; Nurasiah, Iis
Indonesian Journal of Strategic Management Vol 1, No 1 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i1.838

Abstract

Penelitian ini  membahas knowledge   management pengalihan pengetahuan tacit ke pengetahuan explicit dalam laporan penyelenggaraan  Pendidikan  Tinggi  (PDDikti)  mulai  dari  pengumpulan  data,  proses  pembuatan  laporan, proses validasi  hingga  proses sinkronisisasi data PDDikti untuk dilaporkan ke Kementerian Riset dan Pendidikan Tinggi.Tujuan penelitian ini adalah untuk mengetahui  Penerapan  Knowledge  Management Pada Proses Pelaporan Data Perguruan Tinggi (Studi Kasus di STIE Bina Bangsa) menggunakan Model Konversi Knowledge  SECI  (Socialization, Externalization, Combination, Internalization).Berdasar analisa terhadap data, informasi dan  knowledge , serta analisa hasil dari  Focus Group Discussion,  proses-proses  Knowledge  Management  yang  terdapat  pada  proses  pelaporan Pelaporan Data Perguruan Tinggi Pendidikan (PDDikti)   adalah socialization for knowledge  sharing dan Externalization, tetapi Combination dan Internalization belum nampak. Model  Knowledge  Management  yang ada di STIE Bina Bangsa  menyediakan  beberapa  fasilitas  yang  sesuai dengan  proses  Pelaporan Data Perguruan Tinggi (PDDikti).  Fasilitas  yang  disediakan  pada  model  Knowledge  Management  antara  lain fasilitas  forum  dan  workflow  yang  ditujukan  untuk  menunjang  proses  Socialization  for knowledge   sharing,  sedangkan  fasilitas  upload  dan  download  dokumen  untuk  menunjang proses Externalization.Kata Kunci :  knowledge   management, tacit knowledge, explicit knowledge, Pelaporan Pendidikan Tinggi(PDDikti)
EFEKTIVITAS PERAN MANAJER DALAM MENGELOLAPEMBIAYAAN MUDHARABAH PADA BANK DANAMON SYARIAH CABANG CIREBON Fatmasari, Dewi; Aziz, Abdul; Damayanti, Sisca; Harjadi, Dikdik
Indonesian Journal of Strategic Management Vol 1, No 2 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i2.1388

Abstract

 ABSTRACT The success of sharia banks in the channeling of funds is very important from the quality of management and human resources of the bank in doing the work, financial condition and ability to pay from customers. This is done with the role of effective managers in managing banking projects. At Bank Danamon Syariah, a manager has done a good job, but still has not achieved the profit still run by Bank Danamon Syariah. The problem to be studied is about how to star in Bank Danamon Syariah Branch Cirebon in managing mudaraba, how to role and responsibility in managing mudharabah financing in Bank Danamon Syariah Branch Cirebon, and is there any foundation made by Bank Danamon Syariah Branch Cirebon in managing mudaraba and how to break it.The research method used is a qualitative method that uses descriptive data and written with information from people involved in the object. Sources of data used are primary data and secondary data, primary data in this study is Bank Danamon Syariah Branch Cirebon, while secondary data in this study are books and others that exist in accordance with the theme of this study. Techniques of data collection using participative techniques, interviews and documentation. Data analysis techniques use data reduction, data presentation and verification (inference).From the results of the above research can be obtained effective results in managing mudharabah financing at Bank Danamon Syariah Branch Cirebon quite effective for example can be seen from the target market planned, using the principle of prudence, and also can be seen from Bank Danamon Syariah Branch Cirebon by the community around and the achievement of targets both in funding and loans. Can do the simplification with the role in mudharabah financing is quite effective and mudharabah financing only runs one year.  Keywords: Manager's Role Effectiveness, Mudharabah Financing, Bank Danamon Syariah Branch Cirebon. ABSTRAK Keberhasilan suatu bank syariah dalam penyaluran dana terutama sangat tergantung dari kualitas manajemen dan sumber daya insani bank dalam melakukan   penilaian   prospek   usaha,   kondisi   keuangan   serta   kemampuan Kmebdmbayar dari nasabah.   Hal ini berkaitan dengan peran manajer yang efektif dalam mengelola kegiatan pembiayaan dalam sebuah perbankan. Pada Bank Danamon  Syariah,  seorang  manajer  telah  menjalankan  tugasnya  dengan  baik, tetapi masih belum sepenuhnya efektif dikarenakan masih sedikitnya pembiayaan yang dijalankan oleh Bank Danamon Syariah. Permasalahan yang akan diteliti adalah tentang bagaimana starategi yang digunakan pada Bank Danamon Syariah Cabang   Cirebon   dalam   mengelola   pembiayaan   mudharabah,   bagaimana efektivitas peran manajer dan tanggungjawabnya dalam mengelola pembiayaan mudharabah di Bank Danamon Syariah Cabang Cirebon, serta adakah kendala- kendala yang dihadapi oleh Bank Danamon Syariah Cabang Cirebon dalam mengelola pembiayaan mudharabah dan cara mengatasi kendala tersebut.Metode penelitian yang digunakan adalah metode kualitatif yang menggunakan  data  deskriptif  dan  tertulis  dengan  informasi  dari  orang  yang terlibat dalam objek. Sumber data yang digunakan adalah data primer dan data sekunder, data primer dalam penelitian ini adalah manajer Bank Danamon Syariah Cabang Cirebon, sedangkan data sekunder dalam penelitian ini adalah buku dan sumber lainnya yang ada hubungannya dengan tema penelitian ini. Teknik pengumpulan data menggunakan teknik observasi partisipatif, wawancara mendalam dan dokumentasi. Teknik analisis data menggunakan reduksi data, penyajian data dan verifikasi (penarikan kesimpulan).Dari  hasil  penelitian  diatas  dapat  diketahui  bahwa  efektivitas  peran manajer dalam mengelola pembiayaan mudharabah  pada Bank Danamon Syariah Cabang Cirebon cukup efektif yaitu bisa dilihat dari target market yang terencana, menggunakan prinsip kehati-hatian, serta terlihat dari bisa diterimanya Bank Danamon Syariah Cabang Cirebon oleh komunitas sekitar dan tercapainya target baik secara funding maupun lending. Sehingga dapat penulis simpulkan bahwa peran manajer dalam mengelola pembiayaan mudharabah cukup efektifdan pembiayaan mudharabah baru berjalan satu tahun.  Kata  Kunci:  Efektivitas Peran  Manajer,  Pembiayaan  Mudharabah,  Bank  Danamon Syariah Cabang Cirebon.
KEPEMIMPINAN EFEKTIF ORGANISASI PUBLIK DARI PERSPEKTIF GAYA KEPEMIMPINAN DAN TIPE KEPRIBADIAN (STUDI PADA BPR BKK LASEM) Laksono, Ferrynela Purbo
Indonesian Journal of Strategic Management Vol 1, No 2 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i2.1390

Abstract

ABSTRACT The study aimed to examine the influence of personality type, and leadership style on effective leadership in public organization. Leadership style discribed by transformational leadership, transactional leadership, and situational leadership. Personlity type use MBTI to identify leader personality. The hypothesis the research was simultanously influence betwen personality type, transformational leadership, transactional leadership on effective leadership. This research also  partialy were measure influence personality type on effective leadership, influences transformational leadership on effective leadership, transactional leadership on effective leadership, and situational leadership on effective leadership. The samples in this study were 102 employees in BPR BKK Lasem.the sample ware taked from 110 quizionair planned. Sampling method was used quota sampling 10 quizionair to each branch office.The method used in order to analyze was multiple regression linear. The result of this study shows that, simultaneously, there were influences of personality type, transformational leadership, transactional leadership, and situational leadership on effective leadership. Although, the result partially showed that there were influence betwen personality tipe, transformational leadership, and situational leadership on effective leadership. The other side there wasn't any influence of transactional on effective leadership. Keyword: Personality Type, Transformational Leadership, Transactional Leadership, Situational Leadership, and  Effective Leadership ABSTRAKPenelitian ini bertujuan untuk menguji pengaruh tipe kepribadian, dan gaya kepemimpinan pada kepemimpinan yang efektif dalam organisasi publik. Gaya kepemimpinan dijelaskan oleh kepemimpinan transformasional, kepemimpinan transaksional, dan kepemimpinan situasional. Tipe Personlity menggunakan MBTI untuk mengidentifikasi kepribadian pemimpin. Hipotesis penelitian ini secara simultan mempengaruhi jenis kepribadian, kepemimpinan transformasional, kepemimpinan transaksional pada kepemimpinan yang efektif. Penelitian ini juga secara parsial mengukur pengaruh tipe kepribadian pada kepemimpinan efektif, pengaruh kepemimpinan transformasional terhadap kepemimpinan yang efektif, kepemimpinan transaksional pada kepemimpinan yang efektif, dan kepemimpinan situasional pada kepemimpinan yang efektif. Sampel dalam penelitian ini adalah 102 karyawan di BPR BKK Lasem. Sampel ware diambil dari 110 quizionair yang direncanakan. Metode sampling yang digunakan adalah quota sampling 10 quizionair ke masing-masing kantor cabang. Metode yang digunakan untuk menganalisis adalah regresi linier berganda. Hasil penelitian ini menunjukkan bahwa, secara bersamaan, ada pengaruh tipe kepribadian, kepemimpinan transformasional, kepemimpinan transaksional, dan kepemimpinan situasional pada kepemimpinan yang efektif. Meskipun, hasil secara parsial menunjukkan bahwa ada pengaruh antara tipe kepribadian, kepemimpinan transformasional, dan kepemimpinan situasional terhadap kepemimpinan yang efektif. Sisi lain tidak ada pengaruh transaksional terhadap kepemimpinan yang efektif. Kata kunci: Tipe Kepribadian, Kepemimpinan Transformasional, Kepemimpinan Transaksional, Kepemimpinan Situasional, dan Kepemimpinan Efektif
FAKTOR-FAKTOR KEUNGGULAN BERSAING DAN IMPLIKASI TERHADAP KINERJA PERUSAHAAN (Studi Kasus UKM Pengelola Ikan Lele di Kabupaten Cirebon) Gunawan, Wely Hadi; miyasto, miyasto; Susilo, Rahardjo Toto
Indonesian Journal of Strategic Management Vol 1, No 2 (2018)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v1i2.1391

Abstract

ABSTRACTSmall and Medium Enterprises (SMEs) are an important part for the community. Matters relating to the performance of SMEs should be noted by research.Based on the data released by the Koperasi Pembudidayaan Lele Mandiri Cirebon regency addressing SMEs decreased production of catfish annual management throughout the year from April to July 2015 through March to June 2016. Therefore, this study was conducted to determine how improve the performance of the company from the SME management of catfish in the district of CirebonThis research was conducted by analyzing the factors that influence entrepreneurial orientation with variable market orientation and competitive advantage variable as an intervening variable. This study develops a theoretical model based stuctural Equation Model (SEM) were tested using Amos 1.8 as an analytical tool. , Respondents of this study is SMEs Lele Cirebon regency totaling 120 people.The results of this study show that entrepreneurial orientation positive effect on company performance, market orientation positive effect of competitive advantage, superiority positive effect on the company's performance, entrepreneurial orientation does not affect the competitive advantage, market orientation does not affect the performance of the company, due to the very short time researchers distributing questionnaires that many respondents could not be interviewed in depth.

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