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INDONESIA
Indikator: Jurnal Ilmiah Manajemen & Bisnis
Published by Universitas Mercu Buana
ISSN : 25986783     EISSN : 25984888     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
INDIKATOR is a scientific journal of management and business published three times a year in January, April and August. The journal scope and focus are human resource management, marketing and finance.
Arjuna Subject : -
Articles 206 Documents
 17   18   19   20   21 
The Influence of Social Media Marketing and Word of Mouth on Brand Awareness at Gampung Aceh Café Dinda Putri Zuniar; Mahir Pradana
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i2.18878

Abstract

The business world of the culinary industry is expanding quickly. One type of culinary business that entrepreneurs are particularly interested in is the café. As a result, effective promotion is required to raise customer awareness of the brand. A café called Gampung Aceh serves modernized Acehnese cuisine. The goal of this study was to examine the impact of social media marketing and word-of-mouth on brand recognition at the Gampung Aceh café. In this study, descriptive research kinds are combined with quantitative research methods. With a total of 400 respondents, samples were drawn using a non-probability sampling technique. Using IBM SPSS Statistics 23, data were examined using descriptive analytic approaches, traditional assumption tests, multiple linear regression analysis, and hypothesis testing. According to the findings of the descriptive study, 85.1% of the social media marketing variables fall under the very good group. Brand awareness and word-of-mouth variables are both included in the very good category with percentages of 87.2% and 86.6%, respectively. The impact of social media marketing and word-of-mouth advertising on brand awareness simultaneously as shown by multiple linear regression analysis is 68.8%. While additional factors not considered in this study might have an impact on the remaining 31.2%..
The Influence of Brand Image, Product Quality, and Price on Interest in Buying Products: Case study at Ms Glow Beauty Store, Bukittinggi Putri Dewi Mutia; Khadijah Nurani
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i2.19715

Abstract

This study intends to analyze the impact of price, customer desire, and product quality on customer satisfaction. This is a quantitative research with causality. The sampling technique used is purposive sampling, the information used is basic information obtained from the owner of Sanjai Sil, Aur Kuning Bukittinggi. The information analysis method used is Multiple Linear Regression, data analysis using SPSS 16. The results of this study found that the three exogenous variables of customer desire, product quality and price have a positive effect on customer satisfaction which encourages interest in buying the product.
The Influence of Quality Service Housekeeping Department on Customer Satisfaction at Maxone Hotel Platinum Hayam Wuruk Jakarta Aditya Pratomo
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i2.19145

Abstract

The purpose of the study is to know the high influence of service quality on customer satisfaction at hotel Maxone Platinum Hayam Wuruk Jakarta. It can see service quality affects the guest hotel. This study used a qualitative approach based on the questionnaire. The data collecting technique for the sample was based on purposive sampling, total 100 respondents. The result of this study is that service quality influences 83.6%. The resulting hypothesis of selling in quality service variable significant influence customer satisfaction.
The Effect of Restaurant Promotion on Consumer Intention to Buy in Jakarta Raden Nana Kusdiana; Melly Arpila Suharun; Nurul Sukma Lestari
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 2 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i2.19765

Abstract

A consumer has the urge to buy a product, so that consumer already has an interest in buying a product. To attract consumers to buy, producers will communicate by promoting their products either online or offline. In this study, the method used by the author is a quantitative method. The type of research used is associative research, namely research that aims to determine the effect of one variable on another. This study aims to find out how promotion is at restaurants in Jakarta, to find out how much consumer buying interest is towards restaurants in Jakarta, to find out how much influence promotion has on consumer buying interest on buying interest at restaurants in Jakarta. This research was conducted in the city of Jakarta which took place in May 2022. The research population was taken from consumers in the city of Jakarta. The results of this study indicate that the research conducted and disseminated through questionnaires influence of promotion on consumer buying interest in Jakarta is positive, which means that promotion has an effect on consumer buying interest in Jakarta.
The Impact of Current Ratio, Total Asset Turnover, Debt-Equity Ratio, Return on Equity, And Price Earning Ratio Toward Stock Return Muslikin Muslikin; Rahmad Afrenal Alim
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i3.18481

Abstract

This study aims to examine the effect of Current ratio (CR), Total asset turnover (TATO), Debt equity ratio (DER), Return on equity (ROE), and Price earning ratio (PER) on stock returns in pharmaceutical sub-sector companies listed in Indonesia Stock Exchange (IDX). The population of this research is 10 pharmaceutical companies that publish annual reports on the websites of each company in 2015 – 2020 and the sampling method of pharmaceutical companies use the purposive sampling method and based on predetermined criteria, a sample of 7 companies is obtained. In this study, the analytical method used is the panel data regression analysis method. The results showed that the Current ratio (CR), Total asset turnover (TATO) and Debt equity ratio (DER) had no effect while Return on equity (ROE) and Price earning ratio (PER had an effect on Stock Return in Pharmaceutical Sub-Sector Companies listed in IDX Period 2015 – 2020.
The Influence of Brand Image and Promotion On Product Purchasing Decisions at PT. Gaya Motor Branch Tarok Dipo Bukittinggi City Mita Mita; Amsah Hendri Doni
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i3.20581

Abstract

This study aims to determine and analyze the effect of brand image and promotion on product purchasing decisions at PT. Taxi Motorcycle Style. City of Tarok Dipo Bukittinggi. The type of research that the authors conducted was field research using a quantitative approach. The data used in this study were visitor data at PT. Style Motor Cab.Tarok Dipo Bukittinggi City 2017-2021 period (per year). This study used the SPSS (statistical package for social science) 26 program to process the data.   The results showed that partially brand image has a value of 0.00 less than 0.05 or (0.00 <0.05) thus it can be concluded that the brand image variable partially influences purchasing decisions, promotion is 0.868 greater than 0 .05 or (0.868 > 0.05) so that it can be concluded that the promotion variable does not affect the decision partially. Simultaneously brand image and promotion have F count > F table or 17.681 > 3.093. Thus it can be concluded that brand image and promotion have a significant effect on purchasing decisions. 
Review of Islamic Branding in Building Islamic Financial Literacy and Religious Behavior on Sharia Financing Preferences (Study on Employees of Pandu Holding Company) Agus Yulianto; Indra Siswati
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i3.19465

Abstract

Study this aim for know the effect of of islamic financial literacy and religious behavior on islamic financing preferences with islamic branding as a mediation variable. The method in this study uses primary data collected using online questionnaires through the Google form and distributed by distributing Google links to respondents to Pandu Holding Company (PHC) employees . The sampling technique used simple random sampling technique with a quantity of 30 respondents. The data analysis technique used in this study is using Structural Equation Modeling (SEM) version 3.0. The first stage, testing the validity of the questions from each variable along with its reliability. In the second stage, testing the causality of financial literacy and religious behavior towards sharia financing preferences with Islamic branding as a mediating variable. The results of this study indicate that the variables of Islamic financial literacy and religious behavior have a positive and significant effect on Islamic financing preferences through Islamic branding.
Comparative Analysis of Financial Performance of BUKU 4 Conventional Banks Before and During Covid-19 Pandemic Mayuna Farah Wijayanti; Khoirul Hikmah
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i3.21302

Abstract

Banks in Indonesia are facing a number of challenges amid the Covid-19 Pandemic. Banks will face several possible risks to financial performance. This study aims to determine the level of banking financial performance, especially in BUKU 4 Conventional Banks before and during the Covid-19 Pandemic for the 2019-2020 period using RGEC analysis (Risk Profile, Good Corporate Governance, Earnings, and Capital). The data used is secondary data obtained from the financial statements of banks included in the BUKU 4 category and processed using SPSS version 25. The results of the research on the financial performance of BUKU 4 Conventional Banks which can be seen from the Differential Test table (Paired Sample T-test and Wilcoxon test) show a decrease in several factors such as Risk profile and earnings factors. Meanwhile, the GCG and Capital factors show stable results both before and during the Covid-19 Pandemic
Business Intelligence Strategy for Company Business Development Using Online Analytical Processing Rio Afrianda; Veithzal Rivai Zainal; Indra Siswanti
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i3.19171

Abstract

 The purpose of this article is to discuss Business Intelligence and its role in increasing a company's competitive advantage through the utilization of various data, information and knowledge owned by a company as a raw material in the decision-making process. The method used in this article uses Online Analytical Processing. The results of the research are (1) data analysis has become a major and vital requirement in efforts to increase the business competitiveness of an organization or company; (2) entrepreneur-style decision making that tends to rely on intuition becomes less suitable in the midst of an increasingly competitive and complicated business environment; (3) BI is an e-business application that functions to convert data within the company (operational, transactional, and other data) into a form of knowledge; (4) BI emphasizes the implementation of the 5 utilization of information for the purposes of data sourcing, data analysis, situation awareness, risk analysis, and decision support.
The Role of Job Satisfaction in Mediating the Influence of Occupational Health & Safety (K3) and Work Environment on Employee Performance at PT. Margaria Group Yogyakarta. Febby Tri Utari; Arief Subyantoro
Indikator: Jurnal Ilmiah Manajemen dan Bisnis Vol 7, No 3 (2023)
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/indikator.v7i3.19896

Abstract

The type of research that researchers conducted was quantitative research which aimed to determine the effect of Occupational Health & Safety and Work Environment on Employee Performance with Job Satisfaction as a mediating variable. The sample used in this study were general affairs employees at PT. Margaria Group Yogyakarta with 50 employees. The sampling technique was carried out using non-probability sampling with saturated sampling method. Data collection was carried out using a questionnaire. The analysis technique used in this research is path analysis. The results of this study conclude that Occupational Health & Safety has a positive and significant effect on Employee Performance and the Work Environment has a positive and significant effect on Employee Performance. Occupational Health & Safety and Work Environment have a significant effect on Employee Performance indirectly through Job Satisfaction as a mediating variable.

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