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Asian Journal of Media and Communication (AJMC)
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Articles 29 Documents
Search results for , from "2019" , to "2021" : 29 Documents clear
Participatory Development Communication in Mitigating Forest and Land Fires in Riau Province Miftah Faridl Widhagdha; Wahyu Purwanto; Rahmad Hidayat
AJMC (Asian Journal of Media and Communication) Vol. 3 No. 1 (2019): Volume 3, Number 1, April 2019
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

This study examines CSR programs for mitigating forest and land fires in Riau Province carried out by the private sector, namely PT Pertamina Refinery Unit II Sungai Pakning through a participatory development communication approach. This research was conducted in the community assisted by CSR of PT Pertamina (Persero) Refinery Unit II Sungai Pakning located in Sungai Pakning Village, Bukit Batu District, Bengkalis Regency, Riau Province. This research method uses qualitative methods by collecting data through participant observation. The results of this study indicate that the participatory development communication approach carried out by PT Pertamina (Persero) Refinery Unit II Sungai Pakning CSR in carrying out forest and land fire mitigation activities is carried out through four stages of participatory communication namely heteroglosia, polyphony, dialogue and carnival. These four stages of participatory communication are supported because of the still close communitarian tradition and the enactment of deliberative communication in the decision-making process at the local level. In this study it was also found that the role of local leaders as opinion leaders was still needed in conveying important information. The role of local leaders is not merely an informal symbol, but also an influential party in determining the diversity of the community, mediators in public discussions and dialogues, and guards of local customs that are still held by the community. Therefore, the participatory communication approach based on the four characters mentioned earlier is important to involve the role of local leaders so that the messages communicated can be more optimal. Keywords: CSR, Development Communication, Participatory Communication
Tartu-Moscow Semiotic School and the Development of Semiotic Studies in Indonesia Muzayin Nazaruddin
AJMC (Asian Journal of Media and Communication) Vol. 3 No. 2 (2019): Volume 3, Number 2, October 2019
Publisher : Department of Communications, Universitas Islam Indonesia

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This paper proposes the importance of the infusion of Tartu-Moscow Semiotics School (TMSS) into the development of semiotic studies in Indonesia. Semiotic studies in Indonesia have mostly departed from the ideas of Peirce, Saussure, and Barthes, while TMSS has not been recognized by Indonesian scholars. The paper proposes two concepts of TMSS, namely ‘text’ and ‘semiosphere’, which would significantly enhance semiotic studies in Indonesia. Indonesian scholars usually regard text as a concrete artefact, causing overgeneralization that every artefact is text, as well as oversimplification that every text is concrete artefact. Semiotic studies in Indonesia tend to exclude text as the object study from its cultural context and to analyse it in its individuality. While, TMSS defines text based on its meaningfulness, authority, and cultural functions. Besides its function as message carrier, TMSS proposes three functions of text, namely creative, poetic, and memory functions. These functions are connection points between a text and its wider cultural and historical contexts and its dynamic aspects. Finally, the concept of semiosphere, an abstract model in which semiosis occurs and outside of which semiosis cannot exist, would drive a holism perspective, avoiding the tendency to analyse the discrete text in its individuality.Keywords: Tartu-Moscow Semiotic School; text; text function; semiosphere; sign system. 
The Effectiveness of Online Petitions About Environmental Issues on The Change.org Site Users Widiastiana Vista Wijaya; Edy Prihantoro; Sugiharti Binastuti
AJMC (Asian Journal of Media and Communication) Vol. 3 No. 1 (2019): Volume 3, Number 1, April 2019
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

Environmental problems are issues vital to human life and other living creatures. Through the development of technology and information, the public can be engaged in massive street protests against the parties who should be responsible for damage to the environment and environmental protection campaign. During 2018, environmental issues became popular topic at the online petition on the Change.org website. “Seruan Penetapan Hari Hutan Indonesia” is a themed online petition environmental issues that have the support of more than 538 thousand signatures. This study was conducted to determine the effectiveness of an online petition on Change.org environmental issues at the site using a measurement EPIC (Empathy, Persuasion, Impact, Communication) Model. The quantitative research approach to use the paradigm of positivism. Methods of data collection are done through questionnaires to 100 followers Instagram account Change.org. The results showed that the online petition on environmental issues is the first dimension of empathy, of the affection and cognition, the saturation level that online petitions on environmental issues can be accepted by users. Secondly, persuasion dimension, related to changes in confidence and the desire to behave, familiarize yourself that users have the perception that online petitions on environmental issues right on the website Change.org. Third, the impact dimension, namely knowledge and involvement of the message effective, though users do not always share information petition to social media or instant messaging applications. Fourth, the dimensions of communication, messages and the user's understanding of environmental issues online petition which was signed on the website Change.org. Based on the results of the study prove that the theory of S-O-R (Stimulus-Organism-Response), namely the higher the level of attention on stimulus in the form of empathy and persuasion of the message delivered, the more effective the impact and communication carried out by Change.org Instagram active users.
Best Practice for Marketing Heritage Site: Analysing the Medina National Museum in Saudi Arabia Ali Alyusuf
AJMC (Asian Journal of Media and Communication) Vol. 3 No. 2 (2019): Volume 3, Number 2, October 2019
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

Heritage tourism provides direct benefits for regional economies and enhances economic development within the local communities. This study investigates the best practices of Medina National Museum in the Kingdom of Saudi Arabia by analysing the values of the site, tourist motivations, stakeholder’s collaboration, and promotion management of the site. Applying the interpretive social science paradigm, this study is based on secondary data, which means that the researcher has gathered data from other scholars. This study finds religious and socio-cultural values of the site that could be taken into account as important values for a heritage site. This study also finds that religious, educational and authentic are the most important tourist motivations to the site. It has also identified the related stakeholders in Saudi Arabia and Madinah region and concludes that bureaucracy prevents effective partnerships between the related stakeholders, including private and public sectors. Finally, based on the results, the study offers some suggestions and recommendations to increase the number of visitors to the Medina National Museum, including applying appropriate marketing strategy focusing to the targeted Muslim tourists, whether domestic or international tourists.Keywords: Medina National Museum; heritage tourism; destination value; marketing strategy; tourist motivation.
Raw Denim as a Means of Communication: Self Expression and Identity Fadhli Rahmandani; Ratna Permata Sari
AJMC (Asian Journal of Media and Communication) Vol. 4 No. 2 (2020): Volume 4, Number 2, October 2020
Publisher : Department of Communications, Universitas Islam Indonesia

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Fashion plays an important role in the self-identity formation processes. In this sense, jeans are getting increasingly popular as it has become a trend in fashion. This study examines how raw denim becomes a form of self-expression for its wearer. Applying a qualitative approach, this study has gathered the empirical data through in-depth interviews and observations to an Indonesian denim community called as INDIGO. This study shows that raw denim users have several ways to express themselves as raw denim users. Denim has characteristics that allow for personalization according to one’s body shape, especially the creases and fades that mark the daily habits of the wearer. Denim becomes a representation of the wearers and a way to express their self identity. In order to show that they are a denimhead, one must consider every related actions they take in using raw denim, including joining in a denim community. Keywords: denim, fashion, self expression, identity, Indonesian denim community. 
When Media Owning Sports Club: Republika Editorial Policy in News Coverage about Inter Milan and Satria Muda Fadlan A. Ramadan; Narayana M. Prastya
AJMC (Asian Journal of Media and Communication) Vol. 3 No. 1 (2019): Volume 3, Number 1, April 2019
Publisher : Department of Communications, Universitas Islam Indonesia

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This paper aims to know about content of the news and editorial policy in Republika, when the media coverage news about Inter Milan and Satria Muda Pertamina. Both of the sport teams are owned by Erick Thohir, the boss of Republika. Based on literature, the interest of mass media owner and newsroom policy often difference. Because mass media owner have their goals, meanwhile the newsroom should obey the professional journalism standard. At the practice, the newsroom make usually make a compromise.This paper uses qualitative research methods. The data collecting technique are using documentary research and interviews. The documentary research held by collecting and analyzing news about Inter Milan and Satria Muda in Republika daily newspaper (print edition). The time period for Inter Milan news is August 2014 to October 2015 while Satria Muda in January to June 2016. At the time frame, both club did not win any competition that they were participated. So, at that time the club was in the negative period. The interviews held with the representative of the Republika sport section editor to confirm the result from text analysis.As the findings from text analysis, Republika always brings good news to Inter Milan and Satria Muda Pertamina, although both team was not winning the competition, and there were relatively much negative results in the single season. Republika explained that they have direct access to news sources from Inter Milan and Satria Muda Pertamina directly. So Republika will gain more information from both club than the other media. Not only in sporting theme (e.g. match results, preview, review), Republika sometimes deliver the news about the figure of Erick Thohir. Keywords : editorial policy, media ownership, sport journalism, sport communication
Public Engagement with the #CampurLGBT Campaign as Portrayed by Malaysian Netizens’ Response Noor Amirah Asraf; Puteri Sarah Hanim Mohamad Shaiful; Zulkifli Abd Latif; Shazleen Mohamed
AJMC (Asian Journal of Media and Communication) Vol. 3 No. 2 (2019): Volume 3, Number 2, October 2019
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

The purpose of this study is to examine public engagement with the hashtag #CampurLGBT campaign as portrayed by Malaysian netizens’ response on social media. This study applies AIDA model, consisting of four levels, namely attention, interest, desire, and action. Netizens’ response to the campaign, such as their comments, discussions, and even pictures posted under the hashtag #CampurLGBT are analyzed, in order to understand public engagement with the issue, also to determine how the campaign may influence their views on the LGBT lifestyle. This study finds that despite the campaign being successful in recruiting followers and supporters of the movement, the number of those supporting it is relatively small compared with those who are against it. Those who respond positively to the campaign are mostly members of the LGBT community itself, also urban Malaysian netizens who have been exposed to the LGBT culture through friends and family members. While the netizens who have shown their negative responses are mostly concerned with the practice of being prohibited in Islam, also with the negative health implications of the LGBT lifestyle. They feel attacked by the ‘negative messages’ of the campaign, and therefore need to do the counter campaign. They explicitly declare their negative desire towards the campaign, also take action to reject the campaign.Keywords: public engagement; AIDA model; #CampurLGBT; #TolakLGBT.
Social Media Roles in Spreading LGBT Movements in Malaysia Muhammad Faiz Mokhtar; Wan Allef Elfi Danial Wan Sukeri; Zulkifli Abd Latiff
AJMC (Asian Journal of Media and Communication) Vol. 3 No. 2 (2019): Volume 3, Number 2, October 2019
Publisher : Department of Communications, Universitas Islam Indonesia

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This study examines how social media play roles in spreading LGBT movements in Malaysia, as well as how their potential in influencing Malaysian minds on the LGBT movements. In this study, the uses and gratifications theory applied to understand how the LGBT communities use social media as way to communicate and disseminate information in order to achieve their needs and gratifications. This study has applied qualitative approach, especially using in-depth interview and observation to the social media contents of the LGBT communities. This study finds that LGBT movements are significantly growing in Malaysia. However, due to the fact of conservative Malaysian society, the LGBT communities have optimized social media for spreading the information, sharing experiences, also communicating and engaging with another LGBT movements and communities. The use of social media comes from the nature of social media itself, namely free, open, easy and cheap access, as well as no regulatory body controls their contents. In this social media movement, the use of hashtags is very important to classify their movements, to easily communicate under certain topics, to gain new followers, as well as to maintain the current members. This study also finds that social media have played important roles in disseminating LGBT information in Malaysia, as well as in shaping the minds of Malaysians along with the spreading of LGBT movements in Malaysia.Keywords: LGBT movement; social media; uses and gratification; conservative society; social media hashtags.
The Use of New Media Technology in Families and Its Impact on Intimacy Hana Rizquna Nabela; Puji Rianto
AJMC (Asian Journal of Media and Communication) Vol. 4 No. 2 (2020): Volume 4, Number 2, October 2020
Publisher : Department of Communications, Universitas Islam Indonesia

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This study aims to find out how the presence of new media technology affects the communication intimacy between children and parents. Applying a qualitative approach, the empirical data for this study were collected through interviews, observations, documents, and audiovisual materials in two smartphone user families in Java, Indonesia. This study finds that the presence of new media technology has affected the intimacy of family, both in the aspects of communication, trust, and alienation. The use of smartphones can widen the communication distance between parents and children. Keywords: new media technology, family intimacy, communication, trust, alienation.
The Influence of Destination Image, Novelty Seeking, and Information Quality in Social Media: The Case of Media News Company Indonesian Tourism on Instagram Siti Zulzilah; Edy Prihantoro; Christiana Wulandari
AJMC (Asian Journal of Media and Communication) Vol. 3 No. 1 (2019): Volume 3, Number 1, April 2019
Publisher : Department of Communications, Universitas Islam Indonesia

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This study aims to determine how the influence of destination image, novelty seeking, and information quality in social media towards intention to visit a destination. Analysis was based on data collected from 400 respondents who followed Instagram account of @explorebandung, @explorejogja and @explorebali. Using the social information processing theory, we found that destination image, novelty seeking, and information quality on Instagram partially or simultaneously have a positive and significant effect on the visiting intention variable, with a fairly strong correlation value. Instagram, which is a new media, can be used as a trendy tool in digital tourism. The media news company on Instagram is considered effective if it's already known, interesting and has many followers. These findings are beneficial to both destination managers and the government in their efforts to improve and promote the Indonesian tourism as an attractive and unique destination to attract more tourists through social media..Keywords: Destination image; Novelty seeking; Information quality; Visiting intention; Social media network.

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