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INDONESIA
Asian Journal of Media and Communication (AJMC)
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Core Subject : Education,
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Articles 4 Documents
Search results for , issue "Vol. 2 No. 2 (2018): Volume 2, Number 2, October 2018" : 4 Documents clear
Instagram and buying decision processes of restaurant consumers Monika Pretty Aprilia
AJMC (Asian Journal of Media and Communication) Vol. 2 No. 2 (2018): Volume 2, Number 2, October 2018
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

Social media has changed the way people consume. One of the changes is how people eating outside at restaurant. People only need mobile phone to gather information when they feel hungry and look for a place to have dine. Consumers choose restaurants based on the information they get from social media. Consumers can decide which restaurant they would like to go just after checking its reviews and photos on Instagram. This research aims to find the information that consumers use in the buying decision processes. The data was collected through in-depth interviews with restaurant consumers who live in major cities in Indonesia. This study finds that price, location, and Instagram reviews have been considerations in the buying decision processes.Keywords: buying decision processes, Instagram food photos, social media, restaurant consumers.
Representing Islam: old myths in the new medium Muzayin Nazaruddin
AJMC (Asian Journal of Media and Communication) Vol. 2 No. 2 (2018): Volume 2, Number 2, October 2018
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

This study focuses on the adaptation of Islamic-mystic magazines into religious soap operas in Indonesia. This study concludes that for the producers, Islamic soap opera plays an economic function: to get more audiences and more economic profit. But, for the audience, religious soap opera plays a cultural function: to maintain and reconfirm their traditional beliefs. It leads us to the theoretical conclusion that this adaptation practice is a mechanism of self-translation of Javanese culture. Keywords: Islam representation; Islamic-mystic magazine; religious soap opera; market orientation; cultural self-translation.
Women Reading Popular Press: an Analysis of Merapi and Pos Kota readers Puji Rianto
AJMC (Asian Journal of Media and Communication) Vol. 2 No. 2 (2018): Volume 2, Number 2, October 2018
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

This research examines how women read the popular press. The main question of this research is to what extent the popular press has relevance and functional values for women readers? The study was conducted on the readers of two popular newspapers in Indonesia, Merapi in Yogyakarta and Pos Kota in Jakarta. Through in-depth interviews, the study found that women have a pleasure of reading popular press because of its relevance and functionality. Although most of the news tells about crime and violence, those themes are relevant and functional for their daily life. The informants read almost all the criminal news. According to them, the criminal news provide information about what is happening in their environment so that they can always be careful, mainly related to the supervision of their children. In contrast, women do not particularly like political news because it is irrelevant to their life. In this case, political news is considered as male domain. The cultural factors also provide relevance for women readers, especially Merapi. The women who read Merapi very enjoy reading mystery stories, Jagad Lelembut, which is closely related to their local culture contexts.Keywords: popular press; women readers; Pos Kota; Merapi; relevance; functionality.
Challenges of newspaper reportage of the Niger Delta conflict: reporter’s perspectives of the insurgency Ofem O.O.
AJMC (Asian Journal of Media and Communication) Vol. 2 No. 2 (2018): Volume 2, Number 2, October 2018
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

The paper assessed the viewpoints of reporters on the challenges of newspaper reportage of the Niger Delta conflict in Nigeria (2006-2007). The Guardian, The Vanguard and The Niger Delta Newspapers were purposively selected for the study due to both their national and local outlooks in the coverage and reportage of the conflict. In-depth interviews were conducted on two (2) correspondents each from the three (3) selected newspapers making a total of six (6), while four (4) respondents from each of the newspaper making 12 were selected for questionnaire administration. Results obtained identified ownership (41.7%) and media protective interest (33.3%) as the primary challenges faced by the media in the reportage of the Niger Delta conflict. The actions of the Ijaw Youths, militant activities (41.7%), killings (25%) and hostage taking (16.6%) considerably affected the nature of reportage during the heat days or periods of the conflict. Findings from the in-depth interviews showed that the geology (nature of terrain) of the conflict area, issue of trust from the militants and security forces exerted considerable influence on the selected newspapers failure to perform the required effective mediation and intervention role in the conflict.Keywords: Niger Delta conflict, newspapers reportage, reporters.

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