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Asian Journal of Media and Communication (AJMC)
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Articles 5 Documents
Search results for , issue "Vol. 5 No. 2 (2021): Volume 5, Number 2, 2021" : 5 Documents clear
Social Identity Negotiation in Online Communication: Understanding the Formation of Violent Normalization as Means to Deal with Violent Crimes in Online Facebook Group ‘Info Cegatan Jogja’ Muhammad Affan Asyraf; Megawati Sukarno Putri; Aulia Devi Qiara; Ardifya Nandhia Kirana; Muhammad Naufal Dzakki
AJMC (Asian Journal of Media and Communication) Vol. 5 No. 2 (2021): Volume 5, Number 2, 2021
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

In the last decade, street violence in the Special Region of Yogyakarta (DIY) has increased immensely. Whether intentional or organized, violence has become news, increasingly appearing on various media and social platforms. This phenomenon contradicts the predicate of Yogyakarta as a city of students and a city of culture. Through such background, this study encourages investigating the socio-cultural contexts of such increasing violence in a city, promoting its branding as a non-violence city. This study analyses one of the largest online social platforms in Yogyakarta, called ‘Info Cegatan Jogja’ (ICJ). Applying an ethnographic approach, quantitative and qualitative data were collected and analyzed using the sentiment analysis method. The study finds that the high rate of violence is not solely the result of street violence itself, but is also supported by the act of justifying violence with the general idea that the accurate way to deal with violence is through violence. In other words, society begins to assume that if it is treated as a curative measure, then violence is accepted as something to be normalized. Keywords: Violence, Info Cegatan Jogja, social media, negotiation, violent normalization.
Africa’s Image on American and Chinese Screens: Case Study of ‘Black Panther’ and ‘Operation Red Sea’ Taling Tene Rodrigue
AJMC (Asian Journal of Media and Communication) Vol. 5 No. 2 (2021): Volume 5, Number 2, 2021
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

In the wave of industrialization and internationalization of the Chinese Film Industry, the Chinese blockbuster ‘Operation Red Sea’ burst out as the 2018’s revelation in terms of quality standards and visual effects. The movie starred a Chinese navy team, ‘Jiaolong’, made of eight highly-trained and well-armed commandos to protect overseas Chinese nationals, rescue hostages, and handle a terrorist organization involved in nuclear weapons’ deals. However, Africa is featured as the film’s background story, and warfare actions’ playground, displaying to the domestic and world audience the old made-up clichés of Africa blended with war, terrorism, piracy and desert. Meanwhile, in the same year, Hollywood released ‘Black Panther’, a blockbuster which as well featured Africa as the film’s background story and actions’ playground, but that surprisingly overturned Hollywood’s century-old tradition of picturing a dark Africa full of political turmoil, wars, famine, diseases and illegal migrations. It also downplayed Marvel’s obsession with ‘White Super-heroism’. With regards to these paradigms shifts, the article, through a comparative study of the two hits mentioned above, aims at highlighting the media portrayal of Africa on American and Chinese screens, digging out the motives behind Hollywood upturn on Africa’s narrative, and identifying possible solutions for the Chinese Film Industry to improve its experience of ‘African thematic movies’ while avoiding Hollywood’s past mistakes. Keywords: Media portrayal of Africa, African thematic movies, Hollywood, Chinese film industry, Black Panther, Operation Red Sea.
Sentiment Polarity Identification in Banner Headlines of Broadsheets in the Philippines Manuel Jr Diaz
AJMC (Asian Journal of Media and Communication) Vol. 5 No. 2 (2021): Volume 5, Number 2, 2021
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

This study analyses the sentiment polarity of the banner headlines from six broadsheets in the Philippines with the biggest circulation nationwide. The sentiment polarity is the general perception of whether it is worded positively, neutral, or negatively. This study employs five machine learning and artificial intelligence (AI) to conduct the analysis. The results reveal a tone reflecting editorial policy that tends to lean towards the negative tone. While there is a utility for negative framing of the news, this paper argues that a pivot to the positive, particularly in the Philippine setting, is worth considering. Based on current literature, positivity shows the potential to bring in more readers. Publishers can leverage positivity in the news as part of strategies to stem the tide of readership decline. Positivity in the news should start with the headline, through which readers have a first glimpse of the story. Keywords: sentiment polarity identification, sentiment analysis, sentiment polarity of banner headlines
Battling Underaged Online Video Gamers: Probing the Negative Effects of Online Video Gaming Addictions on Young Adolescents John Demuyakor
AJMC (Asian Journal of Media and Communication) Vol. 5 No. 2 (2021): Volume 5, Number 2, 2021
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

Many countries, including China, have declared online video gaming addictions among children and young adolescents as a public health emergency. With these growing concerns about the number of times children and young adolescents of school-going age spend time playing online video games, this study seeks to examine the adverse effects of online video gaming among young adolescents aged 13-17. This article drew on the theory of online gaming addiction and employed a qualitative research design through in-depth interviews. This study has collected data from 40 respondents in five public junior high schools in the Chaoyang District of Beijing, China. The data analysis was done through consolidated thematic analysis. This study finds that online video gaming platforms have significantly resulted in excessive addictions and negatively affected students' educational achievements, social relations, and physical and mental health. Keywords: online video games; addictions; young adolescents; China’s public junior high schools.  
Adaptation of Multi-platform Broadcasting Management in the Disruption Era: A Case Study of Private Television in Indonesia Anggi Arifudin Setiadi; Subhan Afifi; Basuki Agus Suparno
AJMC (Asian Journal of Media and Communication) Vol. 5 No. 2 (2021): Volume 5, Number 2, 2021
Publisher : Department of Communications, Universitas Islam Indonesia

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Abstract

The disruption era is characterized by massive, rapid and unpatterned changes, causing uncertainty, unclear direction and complex relationships between factors driving the change. This epoch is accelerated by the massive use of digital technology with several main characteristics, such as the increasing importance of artificial intelligence, the internet of things, virtual reality, and three-dimensional printing machines. Such rapid changes require private television managers to adapt broadcasting practices to capture opportunities and anticipate threats. Taking a case study of private television in Indonesia, this article explores how multiplatform broadcast media adjust to such rapid changes. Applying the value chain concept as a theoretical framework, this study investigates five essential aspects of the broadcast production chain: content creation, packaging, scheduling, distribution platform, and user interface. The research method was descriptive qualitative with in-depth interviews, observations, and documentation studies as the primary data collection methods. This study shows that the packaging aspect is a new strategy in multiplatform broadcasting management by determining the target audience of a packaged program. The user interface strategy using multiple platforms allows the interaction with the audience. The broadcasting work management system using Trello enables television workers to work anywhere without coming to the office. Flexibility and time efficiency are applied in broadcasting work management. At the same time, the target market of the millennial generation who rarely watches television but watches YouTube broadcasts is responded by designing programs and channels that are more suited to the millennial character. Keywords: Multiplatform broadcasting management, disruption era, broadcasting value chain, private television 

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