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TIJAB (The International Journal of Applied Business)

TIJAB
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Published by Universitas Airlangga

ISSN : - EISSN : 25990705 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.

Arjuna Subject : -

Articles 89 Documents

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Comparative Analysis of Financial Performance of SOE Cement Companies in the Post-Entry of Massive Foreign Capital Companies of Cement Industry in Indonesia Ahmad Dahlan Malik; Wahyu Agung Handono
TIJAB (The International Journal of Applied Business) Vol. 2 No. 1 (2018): APRIL 2018
Publisher : Universitas Airlangga

In order to achieve the Master Plan for the Acceleration and Expansion of the Indonesian Economic Development (MP3EI) program which has a significant impact on cement demand outside java, it is necessary to improve the performance of cement companies, especially state-owned cement companies consisting of PT Semen Indonesia Tbk (Persero) and PT Semen Batu Raja (Persero). In addition, competition in the globalization era in fulfilling domestic cement is a challenge for state-owned cement companies with Cement Foreign Investment (PMA) industries in Indonesia which are listed on the Indonesia Stock Exchange. To increase attractiveness and strengthen performance, state-owned cement companies need to display an analysis of attractive financial performance along with the selection of independent variables in the discrimination function as a variable that explains precisely the performance of the company based on the Discriminant Stepwise Method. This is in accordance with the purpose of this study by analysing Du Pont System Analysis, Analysis of financial ratios in the form of liquidity ratios, solvability, profitability, activity, along with reference to the Decree of the Minister of Finance of the Republic of Indonesia No. 826/KMK.013/1992, and strengthened by the Decree of the Minister of BUMN No: KEP-100/MBU/2002 in financial aspects for the performance of state-owned enterprises. This study also provides additional analysis in the form of Economic Value Added (EVA), Tobin’s q and Altman Z-Score as a complement to the comparison of the financial performance of state-owned cement companies and Cement PMA companies in the period 2013-2016.

The Impact of Game Avatar Customization in Improving User Experience and Gamer Loyalty: Experiment in Role Playing Game (RPG) Based Video Game Damar Kristanto
TIJAB (The International Journal of Applied Business) Vol. 2 No. 2 (2018): NOVEMBER 2018
Publisher : Universitas Airlangga

The increasing number of video game titles raises competition between video game developers getting tighter and more competitive, this encourages the game developers to be more creative in designing their games so that players become loyal to play and not quickly switch to playing other games. While we know that game development is very difficult, time consuming and requires a lot of costs for the RPG genre. So that the loyalty of game players in playing games becomes a crucial problem.This study aims to explain how the customization of game avatars can increase the loyalty of video game players in playing role-playing games (RPGs).This study uses the within-subject experimental method with participants who are RPG video game players who have played for at least 1 year, 24 participants participated in the 8 experiment session throughout the study. The results of this study indicate that avatar customization is very important because it can improve the player's self-identification in the game, improve the playing experience, improve the perceived quality of the video game played, increase the flow and immersion of players, and increase gamer loyalty. Another result that was raised was that the use of avatars that were the same gender with players (male players using male avatars) did not have higher flow and immersion than when using different genders (male players use female avatars) so that this raises new issues of gander swapping in the role playing video game that can be continued for further research.

Conventionalisation of Organic Agriculture: Betterment or Diminishment? Putu Calista Gitta Kalyana
TIJAB (The International Journal of Applied Business) Vol. 1 No. 2 (2017): NOVEMBER 2017
Publisher : Universitas Airlangga

Organic products become more popular as an alternative for consumption which are often perceived to be healthier and more environment-friendly. As the demand for organic products increases, the conventionalisation of organic agriculture practice becomes inevitable. The advantage of conventionalisation is arguable because although it can increase the production efficiency, the practice tends to disregard the principle of organic farming. This paper will discuss the issue through utilitarianism and justice theory framework. Utilitarianism perspective supports the conventionalisation of organic farming practice since the economic benefit would outweigh the cost of negative outcome from the damaged environment. Theory of justice offers opposing perspective by considering the marginalised farmer and the effect of the conventionalisation practice to the environment. According to the ecological justice perspective, conventionalisation of organic agriculture practice is unacceptable as it undermines the organic principle and proven to be detrimental for the small farmer where only the large operations perform the conventionalisation practice.

The Labor Market: An Overview from an Islamic Perspective Hanifiyah Yuliatul Hijriah; Elfira Maya Adiba
TIJAB (The International Journal of Applied Business) Vol. 3 No. 1 (2019): APRIL 2019
Publisher : Universitas Airlangga

The concept of employment has some aspects that are integrated in order to achieve the balance of the workforce, both aspects of demand and supply of labor. The labor market is considered as the location of meeting between the demand for labor from both the private and Government sectors and the supply of labor available. The meeting of demand and supply of manpower can exert influence on the determination of the level of wage labor. In other words, the labor market plays a role in assisting the Government in the process of making employment-related policies such as the determination of the level of wages. This study, by employing library research, demonstrated that the concept of labor as seen from the viewpoint of Islam will be able to reach the concept of labor. It is not limited to the extent of absorption of labor, but also related how the level of the workforce that is capable of being managed by the Government to be more productive. The policy of wage rate in Islam is not limited to referring to balance demand and supply of labor. It also reviews the needs of a worker based on the principle of fairness and honesty, and protects both interests in the worker and the employer. The essence of Islamic economy in review market power based on the view of Islam shows its potential in generating equitable economy society and realize prosperity.

The Effect of Brand Awareness "Word Of Mouth" and Perception of Risk on the Buying Intention towards Box Brand GIVI in Surabaya Luhung Diwangkoro; Jiwangga Hadi Nata
TIJAB (The International Journal of Applied Business) Vol. 1 No. 2 (2017): NOVEMBER 2017
Publisher : Universitas Airlangga

The purpose of this study was to discuss the influence of Brand Awareness, word of mouth, and the perception of the tendency towards GIVI purchase intention in Surabaya. This research is a quantitative research with survey method. Sources of data obtained from questionnaires collected with a Likert scale and the results were analyzed by multiple linear regression methods. The results of the study prove that brand awareness gets 2,050 tcts supported by the significance of 0,044 (p <0,05) Word of mouth gets t count 2,064 supported by the significance of 0,043 (p <0,05) so that word of mouth has a significant effect on purchase intention. The perception of risk gets t count of -3.018 supported by significance of 0.004 (p <0.05) Brand awareness, word of mouth, and risk perceptions have the same significance for purchasing compatibility because the Fcount is 52.255 with a significant value of 0.000 (p <0 05). The R square coefficient is 0.714 then the variation of changes that occur in the dependent variable 71.4% which can be accessed jointly by the independent variable and the remaining 28.6% by other variables outside the three independent variables used in this study.

The Impact of Bond Rating Announcement on Companies Listed Stock Returns: Evidence from Indonesia Novyandri Taufik Bahtera
TIJAB (The International Journal of Applied Business) Vol. 1 No. 2 (2017): NOVEMBER 2017
Publisher : Universitas Airlangga

This study aims to determine whether there is a difference between stock returns before and after the announcement of both increases and decreases in bond ratings. This study is classified as a case study with an observation period of 5 days before and 5 days after the announcement of the bond rating. The population of this study is all companies listed on the Indonesia Stock Exchange that announced the ratings of bonds from 1999 to 2009, which made a total of 331 bond ratings in 52 companies. The sample was chosen using a purposive sampling method and 24 samples were obtained for the announcement of the increase in bond ratings and 18 samples for the announcement of the bond rating decline. Data testing is done using paired sample t-test. Based on the results of the study it can be concluded that (1) there is no significant difference in stock returns around the date of the announcement of the increase in bond ratings. This indicates that the announcement of an increase in bond ratings does not bring information to investors. (2) There is a significant difference in stock returns around the date of the announcement of the decline in bond ratings. This indicates that the announcement of the downgrade of bonds carries information content for investors.

Implementation of Islamic Corporate Governance: A Case Study in BMT NUsantara UMAT MANDIRI Kalidawir Tulungangung Ahmad Sodiq
TIJAB (The International Journal of Applied Business) Vol. 1 No. 2 (2017): NOVEMBER 2017
Publisher : Universitas Airlangga

BMT NUsantara UMAT MANDIRI as financial institutions are expected to implement the corporate governance of Islam (Islamic Corporate Governance) that comply with Islamic principles. The implementation of Islamic Corporate Governance can increase consumer trust and confidence. The purposes of this research are to know about Islamic Corporate Governance as Islamic finance institutions and to know the application of Islamic Corporate Governance BMT NUsantara UMAT MANDIRI Kalidawir Tulungagung.

The Reinforcement of Certainty Perception on Social Media Advertisement: Dual-Process Theory Perspective Nurul Azizah
TIJAB (The International Journal of Applied Business) Vol. 2 No. 1 (2018): APRIL 2018
Publisher : Universitas Airlangga

Social media offers a powerful way to promote and engage the consumer. However, there are too many information circulating on social media nowadays. This situation makes the consumers feel uncertain with the validity of information they find on social media. There are more than two million Facebook users globally, meaning that the platform still has big potential as an effective promotion tool. In this study, Social word of mouth (sWOM) theory is seen as a solution to reduce the uncertainty on the social media. Then, the dual-process theory is adapted to build the conceptual framework, which includes several variables including comment involvement, quality of comment, comment trust-ability, as well as uncertainty reduction. Item scales are adopted by the prior study and the questionnaire is composed with a back-translation technique. The collected data is tested using smart-PLS. Then the results are analyzed to observe both theoretical and managerial impact. The findings of the study suggest that all of the proposed variables have significant effect on the uncertainty reduction.

Market Entry Strategy of Multinational Enterprise (MNE): A Case Study of Harley Davidson Ria Triwastuti
TIJAB (The International Journal of Applied Business) Vol. 1 No. 2 (2017): NOVEMBER 2017
Publisher : Universitas Airlangga

Harley Davidson America has been facing internationalisation issue from economic and social forces. Besides some potentials of entering emerging market, there are some challenges to be encountered by Harley Davidson such as political-economy and cultural differences between USA and India. This study elaborates and evaluates the strategy of Harley Davidson USA to expand its market to India. The method used in this paper is a qualitative analysis with case study approach, supported by a few quantitative data. Data collected from the publicly available documents related Harley Davidson. The study finds that entry market strategy conducted by Harley Davidson is effective and favourable for the firm though it has several potential risks.

The Role of Controlling Inflation in the Perspective of Al-Qur'an Kuni Zakiyah
TIJAB (The International Journal of Applied Business) Vol. 2 No. 1 (2018): APRIL 2018
Publisher : Universitas Airlangga

The phenomenon of inflation that exists is actually not a short-term phenomenon and occurs situationally. However, like in other developing countries, the problem of inflation is more on the issue of long-term inflation that is increasingly complex and increasingly difficult to control. Conventional economic policies are no longer able to solve this problem. According to the perspective of the Qur'an, the source of the emergence of economic turmoil, which is indicated by high inflation, is due to the use of currencies that deviate from the Qur'an. The deviation is nothing but making the currency a commodity in order to make a profit. The advantage is called by the Qur'an in terms of usury, both usury nasi’ah and fadhl. Therefore, if we want to create a more stable economy, with a more controlled inflation rate, then there must be courage to eliminate the source of the main cause.

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