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TIJAB (The International Journal of Applied Business)

TIJAB
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Published by Universitas Airlangga

ISSN : - EISSN : 25990705 DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

The International Journal of Applied Business (TIJAB) (eISSN: 2599-0705) is a peer-reviewed journal that publishes original articles researching or documenting issues on applied business including, but not limited to, economics and business, taxation, banking, tourism and hospitality. It considers both theoretical and applied manuscripts for publication. However, theoretical articles must show a link to significant business applications. A wide range of research methods including analytical work, historical analysis, case studies, statistical analysis and field research is accepted.

Arjuna Subject : -

Articles 99 Documents

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Market Entry Strategy of Multinational Enterprise (MNE): A Case Study of Harley Davidson Ria Triwastuti
TIJAB (The International Journal of Applied Business) Vol. 1 No. 2 (2017): NOVEMBER 2017
Publisher : Universitas Airlangga

Harley Davidson America has been facing internationalisation issue from economic and social forces. Besides some potentials of entering emerging market, there are some challenges to be encountered by Harley Davidson such as political-economy and cultural differences between USA and India. This study elaborates and evaluates the strategy of Harley Davidson USA to expand its market to India. The method used in this paper is a qualitative analysis with case study approach, supported by a few quantitative data. Data collected from the publicly available documents related Harley Davidson. The study finds that entry market strategy conducted by Harley Davidson is effective and favourable for the firm though it has several potential risks.

Emerging Market or Neighbourhood Country? A Case Study of Aura Light’s Market Expansion Strategy Ria Triwastuti; Robert J. Poulter
TIJAB (The International Journal of Applied Business) Vol. 2 No. 2 (2018): NOVEMBER 2018
Publisher : Universitas Airlangga

Aura Light, a Swedish lighting company, is currently in a transforming phase from a lighting products company into lighting solution provider. This change requires considerable new investments that resulted in the company’s cash operating cycle longer. However, there are two ambitions to pursue by the management of Aura Light in the next five years. Firstly, expanding market to India and Brazil by selling traditional products that potentially double its revenue in five years. Secondly, focusing on building the transformation and settling up solutions and LED market in Europe. Meanwhile, the long-term goal of Aura Light is to be a leader player of lighting solution and LED in Europe market. With current resources and financial condition, Aura Light can only choose one of those options instead of doing both at the same time. This study is aimed to answer Aura Lights dilemma by providing managerial recommendation based on international business theoretical frameworks.

ANALYZING THE STRATEGIC ALIGNMENT BETWEEN INFORMATION SYSTEM TECHNOLOGY AND BUSINESS PROCESS IN SMALL MEDIUM ENTERPRISE (SME) USING FRAMEWORK COBIT 4.1– A CASE STUDY IN UNIVERSAL TRADING, SURABAYA Benih Hartanti
TIJAB (The International Journal of Applied Business) Vol. 1 No. 1 (2017): APRIL 2017
Publisher : Universitas Airlangga

This research was conducted in Universal Trading as one of SME that applies Information Technology as daily business process in order to analyze whether the use of Information Technology is alligned with the strategy formulation. Type of research is Descriptive Research with Qualitative technique by using direct observation and depth interview with all user of TI from leader to staff. In depicting a further detail description, Internal and External Matrixas well as COBIT Verse 4.1 were utilized in supporting so. From the position of Average as a result of IFE-EFE Matrix and the Score of COBIT 4.1 in primary process of Strategic Allingment is 2,95 could be concluded that only strategy of new market penetration could be alligned by the use of Information Technology as the company basic business process is limiting the strategy of new product development using only company’s internal source. Keyword: strategic allignment, information technology, COBIT 4.1

The Reinforcement of Certainty Perception on Social Media Advertisement: Dual-Process Theory Perspective Nurul Azizah
TIJAB (The International Journal of Applied Business) Vol. 2 No. 1 (2018): APRIL 2018
Publisher : Universitas Airlangga

Social media offers a powerful way to promote and engage the consumer. However, there are too many information circulating on social media nowadays. This situation makes the consumers feel uncertain with the validity of information they find on social media. There are more than two million Facebook users globally, meaning that the platform still has big potential as an effective promotion tool. In this study, Social word of mouth (sWOM) theory is seen as a solution to reduce the uncertainty on the social media. Then, the dual-process theory is adapted to build the conceptual framework, which includes several variables including comment involvement, quality of comment, comment trust-ability, as well as uncertainty reduction. Item scales are adopted by the prior study and the questionnaire is composed with a back-translation technique. The collected data is tested using smart-PLS. Then the results are analyzed to observe both theoretical and managerial impact. The findings of the study suggest that all of the proposed variables have significant effect on the uncertainty reduction.

Implementation of Islamic Corporate Governance: A Case Study in BMT NUsantara UMAT MANDIRI Kalidawir Tulungangung Ahmad Sodiq
TIJAB (The International Journal of Applied Business) Vol. 1 No. 2 (2017): NOVEMBER 2017
Publisher : Universitas Airlangga

BMT NUsantara UMAT MANDIRI as financial institutions are expected to implement the corporate governance of Islam (Islamic Corporate Governance) that comply with Islamic principles. The implementation of Islamic Corporate Governance can increase consumer trust and confidence. The purposes of this research are to know about Islamic Corporate Governance as Islamic finance institutions and to know the application of Islamic Corporate Governance BMT NUsantara UMAT MANDIRI Kalidawir Tulungagung.

TESTING THE EFFECTIVENESS OF THE CARHART MODEL FOUR FACTORS ON EXCESS RETURNS IN INDONESIA Yossy Imam Candika
TIJAB (The International Journal of Applied Business) Vol. 1 No. 1 (2017): APRIL 2017
Publisher : Universitas Airlangga

One crucial information for investor in making their investment decision is to estimate asset-pricing level. The basic principle would be high risk, high return. This research is using Carhart model (1997): market return, size, book to market, and momentum. The goal of this research is to test and analyze the influence of Carhart Four Factor Model toward Indonesian stock' excess return. Dependent variable used in this research is stock' excess return, while independent variable used are Carhart four factor model. Population used is all non-financial firms listed in Bursa Efek Indonesia from year 2010 to 2012. Total samples are 150 firms. To test the model in this research, we firstly create ten portfolio groups by combining size-book to market and size-momentum. We use multiple regression analysis by using 10 regression analysis model based on previously built 10 portfolio combinations. Statistical test on variable excess market return toward stock return on 10 portfolio shows that there exist positive significant relationship to all models. SMB is significantly impacting portfolio return to 5 models. HML is significantly impacting portfolio return to 6 models. UMD impacting positively significant toward portfolio return on 2 models. Keywords: stock excess return, Carhart four factor model, market return, size, book to market, momentum.

The Impact of Game Avatar Customization in Improving User Experience and Gamer Loyalty: Experiment in Role Playing Game (RPG) Based Video Game Damar Kristanto
TIJAB (The International Journal of Applied Business) Vol. 2 No. 2 (2018): NOVEMBER 2018
Publisher : Universitas Airlangga

The increasing number of video game titles raises competition between video game developers getting tighter and more competitive, this encourages the game developers to be more creative in designing their games so that players become loyal to play and not quickly switch to playing other games. While we know that game development is very difficult, time consuming and requires a lot of costs for the RPG genre. So that the loyalty of game players in playing games becomes a crucial problem.This study aims to explain how the customization of game avatars can increase the loyalty of video game players in playing role-playing games (RPGs).This study uses the within-subject experimental method with participants who are RPG video game players who have played for at least 1 year, 24 participants participated in the 8 experiment session throughout the study. The results of this study indicate that avatar customization is very important because it can improve the player's self-identification in the game, improve the playing experience, improve the perceived quality of the video game played, increase the flow and immersion of players, and increase gamer loyalty. Another result that was raised was that the use of avatars that were the same gender with players (male players using male avatars) did not have higher flow and immersion than when using different genders (male players use female avatars) so that this raises new issues of gander swapping in the role playing video game that can be continued for further research.

Comparative Analysis of Financial Performance of SOE Cement Companies in the Post-Entry of Massive Foreign Capital Companies of Cement Industry in Indonesia Ahmad Dahlan Malik; Wahyu Agung Handono
TIJAB (The International Journal of Applied Business) Vol. 2 No. 1 (2018): APRIL 2018
Publisher : Universitas Airlangga

In order to achieve the Master Plan for the Acceleration and Expansion of the Indonesian Economic Development (MP3EI) program which has a significant impact on cement demand outside java, it is necessary to improve the performance of cement companies, especially state-owned cement companies consisting of PT Semen Indonesia Tbk (Persero) and PT Semen Batu Raja (Persero). In addition, competition in the globalization era in fulfilling domestic cement is a challenge for state-owned cement companies with Cement Foreign Investment (PMA) industries in Indonesia which are listed on the Indonesia Stock Exchange. To increase attractiveness and strengthen performance, state-owned cement companies need to display an analysis of attractive financial performance along with the selection of independent variables in the discrimination function as a variable that explains precisely the performance of the company based on the Discriminant Stepwise Method. This is in accordance with the purpose of this study by analysing Du Pont System Analysis, Analysis of financial ratios in the form of liquidity ratios, solvability, profitability, activity, along with reference to the Decree of the Minister of Finance of the Republic of Indonesia No. 826/KMK.013/1992, and strengthened by the Decree of the Minister of BUMN No: KEP-100/MBU/2002 in financial aspects for the performance of state-owned enterprises. This study also provides additional analysis in the form of Economic Value Added (EVA), Tobin’s q and Altman Z-Score as a complement to the comparison of the financial performance of state-owned cement companies and Cement PMA companies in the period 2013-2016.

The Impact of Bond Rating Announcement on Companies Listed Stock Returns: Evidence from Indonesia Novyandri Taufik Bahtera
TIJAB (The International Journal of Applied Business) Vol. 1 No. 2 (2017): NOVEMBER 2017
Publisher : Universitas Airlangga

This study aims to determine whether there is a difference between stock returns before and after the announcement of both increases and decreases in bond ratings. This study is classified as a case study with an observation period of 5 days before and 5 days after the announcement of the bond rating. The population of this study is all companies listed on the Indonesia Stock Exchange that announced the ratings of bonds from 1999 to 2009, which made a total of 331 bond ratings in 52 companies. The sample was chosen using a purposive sampling method and 24 samples were obtained for the announcement of the increase in bond ratings and 18 samples for the announcement of the bond rating decline. Data testing is done using paired sample t-test. Based on the results of the study it can be concluded that (1) there is no significant difference in stock returns around the date of the announcement of the increase in bond ratings. This indicates that the announcement of an increase in bond ratings does not bring information to investors. (2) There is a significant difference in stock returns around the date of the announcement of the decline in bond ratings. This indicates that the announcement of the downgrade of bonds carries information content for investors.

Activity-Based Costing and Its Derivatives and Significance in the Cutting-Edge Environment Tito IM. Rahman Hakim
TIJAB (The International Journal of Applied Business) Vol. 2 No. 2 (2018): NOVEMBER 2018
Publisher : Universitas Airlangga

The purpose of this article is to explore activity-based costing with its derivative, that is time-driven activity-based costing and fuzzy time-driven activity-based costing via some relevant researches and observe significance of this systems in sophisticated business environment. Activity-based costing is a costing system with two phases that track cost from activity to product. The emergence of activity-based costing is driven by irrelevance calculation of traditional costing system that cause information distortion. Therefore, activity-based costing emerges as a alternative problem solving of this distortion. But activity-based costing as a system has its drawbacks. These drawbacks try to be covered later with the emergence of model development of former activity-based costing. Through time-driven activity-based costing, activity-based costing that previously complex and expensive become simpler and more economic. Subsequently, through uzzy time-driven activity-based costing, calculation of time-driven activity-based costing that previously in-absolute and ambiguity become less. Through three tradeoff analysis, that is cost-benefit, complexity-simplify, and first-secondary, it is known that activity-based costing and its derivative still have a great significance in business environment that full of sophistication and recency.

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