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INDONESIA
Jurnal Fakultas Ekonomi : OPTIMAL
Published by Universitas Islam 45 Bekasi
ISSN : 19782586     EISSN : 25974823     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Optimal: Jurnal Ekonomi dan Kewirausahaan adalah jurnal ilmiah yang bertujuan memajukan dan menyebarluaskan ilmu pengetahuan di bidang ekonomi, manajemen, dan kewirausahaan. Artikel yang dimuat berasal dari hasil penelitian adaptasi ilmu dan hasil pemikiran dari perkembangan ilmu yang dimaksud. Jurnal ini ditujukan kepada para pelaku ekonomi, mahasiswa , dan dosen. Jurnal ini terbit setiap dua kali dalam satu tahun. Jurnal ini terbit pertama kali pada tahun 2007 dan mengalami tidak terbit dari tahun 2012-2015. Terbit kembali tahun 2016 hingga sekarang.
Arjuna Subject : -
Articles 100 Documents
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Pengaruh Kebijakan Dividen, Keputusan Investasi, Kepemilikan Manajerial, Profitabilitas, Leverage dan Ukuran Perusahaan terhadap Nilai Perusahaan Nurhalizha Fadhilah
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 14 No 2 (2020): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v14i2.2965

Abstract

The purpose of this study was to determine how the effect of dividend policy, investment decisions, managerial ownership, profitability, leverage, and firm size on firm value. research methods using quantitative research methods. The data source used secondary data obtained from the official website of the Indonesia Stock Exchange with the sampling technique using purposive sampling method. The population in the study were all companies in the Consumer Goods Industry sector listed on the Indonesia Stock Exchange during the study period from 2016-2019 as many as 59 companies with a sample size of 16 companies. The data analysis method uses panel data regression model using Eviews 8 software. The results of study indicate that dividend policy, investment decisions, managerial ownership have no effect on firm value, profitability has a significant positive effect on firm value, leverage has a significant positive effect on firm value, and size. company has a significant positive effect on firm value.
Hutang Optimal dan Nilai Perusahaan di Indonesia: Studi Pada Perusahaan yang Listing di BEI Aulia Keiko Hubbansyah; Lailah Fujianti; Safitri Siswono
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 15 No 2 (2021): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v15i2.3000

Abstract

This study aims to identify the optimal portion of debt in the capital structure that maximizes the firm value. Using the panel threshold estimation approach and company data listed on the Indonesia Stock Exchange for 2012-2019, this study provides strong empirical evidence that there is a non-linear relationship between debt and firm value. In this case, it is found that the optimal portion of debt for companies in Indonesia ranges from 48 - 54 percent relative to its equity. As shown this level of debt is empirically proven to have the greatest positive impact on increasing the firm value. But, when the portion of debt that exceeds 54 percent, it has no impact on the firm value. Meaning that the impact of additional debt on firm value will be insignificant, and only increase the level of the debt. Keywords: Firm value, firm debt, dividend, managerial ownership
Pengaruh Persepsi Kebermanfatan dan Persepsi Kemudahan Penggunaan terhadap Minat Menggunakan Layanan Syariah Digital di Pegadaian Syariah Indramayu Muhammad Qoes Atieq; Mar’atul Azizah
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 15 No 1 (2021): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v15i1.3009

Abstract

ABSTRACT The Digital Sharia Pawnshop application (PSD) is one of the application-based Pawnshop services that helps customers make Sharia Pawn transactions via smartphones, with the Digital Sharia Pawnshop application, it is hoped that it will make it easier for customers to transact. Interest in using Digital Sharia Pawnshops among Sharia Pegadaian customers is still relatively low, therefore the researcher is motivated by the lack of sharia pawnshop customers in the Indramayu branch who have used the Digital Sharia Pawnshop application. The purpose of this study is to determine the effect of perceived usefulness on interest in using Digital Sharia Pawnshop services, to determine the effect of perceived ease of use on interest in using Digital Sharia Pawnshop services, to determine the effect of perceived usefulness and perceived ease of use on interest in using Digital Sharia Pawnshop services. This study was shown to determine whether there is an influence of perceived usefulness and perceived ease of use on interest in using digital sharia services at the sharia pawnshop Indramayu branch. This study uses quantitative methods with a total sample of 95 respondents. Sampling using probability sampling technique with random sampling method. Data collection techniques using questionnaires and documentation. The data analysis techniques used in this study include the research instrument test, classical assumption test, multiple linear regression analysis test, hypothesis testing, and coefficient of determination test. Based on the results of the study, the results of the partial test (t test) indicate that the perceived usefulness of the value of tcount > ttable is 2,636 > 2,028 and a significant value of 0.010 means that there is a significant and significant effect on the interest in using digital sharia pawnshop services, the perception of ease of use is obtained by the value of tcount > ttable, namely 3,474 > 2,028 and a significant value of 0.001 means that it has a significant and significant effect on interest in using digital sharia pawnshop services. The results of the simultaneous test (F test) show that the perceived usefulness and perceived ease of use are obtained by the value of Fcount > Ftable, which is 11.058 > 2.70, meaning that there is a significant and significant effect on interest in using. The R value is 0.193 so it can be seen that the effect of perceived usefulness and perceived ease of use contributes 19.3% to the interest in using digital sharia pawnshop services. Keywords: Perception of Usefulness, Perception of Ease of Use, Service Interest, Sharia Pawnshop Application
Keterlibatan Pelanggan dan Antesedennya pada Transaksi E-Commerce pada Generasi Z Erlita Ridanasti
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 15 No 2 (2021): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v15i2.3011

Abstract

ABSTRACT The purpose of this study was to determine the effect of Customer Involvement on Customer Participation in e-commerce transactions in Generation Z; to determine the effect of Customer Involvement on Customer Experience in e-commerce transactions in Generation Z; to determine the effect of Customer Participation on Customer Engagement in e-commerce transactions in Generation Z; to determine the effect of Customer Experience on Customer Engagement on e-commerce transactions in generation Z and to determine the effect of Customer Involvement on Customer Engagement on e-commerce transactions in generation Z. This study uses a sample of people who have made purchases at e-commerce in Tokopedia/Shopee with a sampling technique in the form of non-probability sampling and obtained a sample of 213 respondents. While the data analysis technique used SEM AMOS. The results of the analysis and discussion can be concluded that Customer Involvement has a positive effect on Customer Engagement, Customer Involvement has a positive effect on Customer Experience, Customer Participation has no positive effect on Customer Engagement, Customer Experience has a positive effect on Customer Engagement and Customer Involvement has a positive effect on Customer Engagement Keywords: Customer Involvement, Customer Participation, Customer Engagement and Customer Experience
Efektifitas P emberian Reward Intrinsik d an Reward Ekstrinsik Terhadap Kepuasan Kerja karyawan Salesmen dimasa Pandemi Covid - 19 Nurul Nisa; Helmy Adisaksana; Fauziah Fauziah
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 14 No 2 (2020): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v14i2.3012

Abstract

During the COVID-19 pandemic, the Company strives to maintain employee satisfaction during the pandemic. One of the dominant factors that affect employee satisfaction is reward. Rewards are divided into intrinsic rewards and extrinsic rewards. This research was conducted on sales over the counter or OTC in pharmaceutical companies. Sales are usually independent of time and have a high workload. Therefore, companies must know which of the reward systems can increase employee satisfaction. This research is an explanatory qualitative research using SPSS software. The sample in this study were 37 OTC employees. The results of this study are interesting when it is found that extrinsic rewards have a positive and insignificant effect on job satisfaction, then intrinsic rewards have a positive and significant effect on job satisfaction. There is a simultaneous influence between intrinsic and extrinsic rewards on job satisfaction.
Analisis Kepuasan Pelanggan Pengguna Jasa Transportasi Ojek Online: Studi Pada Pengguna Grab Bike Chalimatuz Sa'diyah; Dian Aulia; Sri Nastiti Andharini
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 15 No 1 (2021): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v15i1.3036

Abstract

This study aims to determine the influence of service quality, price, and brand image toward customer satisfaction on GrabBike online transportation services in Malang City, either partially or simultaneously. The population in this study comes from the customers who use the GrabBike online transportation in Malang City which consists of 100 respondents. The sampling technique that used in this study is purposive sampling with the respondent's criteria, namely the Malang citizens who used GrabBike more than three times in less than six months and have Grab application on their own smartphone. The results of this study indicates that service quality, price, and brand image has a positive and significant impact toward customer satisfaction on using GrabBike online transportation services in Malang City, either partially or simultaneously. Based on the results of this study, it can be concluded that service quality, price, and brand image has a positive and significant impact toward customer satisfaction on using GrabBike online transportation services in Malang City.
Kinerja Keuangan Perbankan Konvensional di Indonesia Sebelum dan Selama Masa Pandemi Covid-19 Iva Faizah; Dania Hellin Amrina
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 15 No 1 (2021): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v15i1.3050

Abstract

This study aims to analyze differences in the financial performance of conventional banks in Indonesia before and during the COVID-19 pandemic. The ratios used are Capital Adequacy Ratio (CAR), Return on Assets (ROA), Operating Expenses to Operating Income (BOPO), Loan to Deposit Ratio (LDR), and Net Interest Margin (NIM) using correlation test and paired sampled test. The results showed a significant decrease and difference between before and during the pandemic for the ratio of ROA, LDR, and NIM. for CAR and BOPO at banks in Indonesia, it turned out that there was an increase during covid. Still, based on different test results, there was no difference for the CAR ratio before and during the pandemic. Credit restructuring and a reduction in the reserve requirement ratio for banks are expected to stabilize banking conditions in Indonesia in the future
Pengaruh CAR Dan LDR Terhadap return Saham Pada Perbankan BUMN Dimediasi Oleh Nilai Perusahaan R. Salimatul Ummah; Yacobo P. Sijabat
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 15 No 2 (2021): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v15i2.3066

Abstract

Penelitian yang dilakukan penulis adalah untuk menguji pengaruh capital adequency ratio (CAR), loan to deposit ratio (LDR) terhadap return saham perbankan BUMN dimediasi oleh Nilai Perusahaan. Diharapkan penelitian ini mampu memberikan manfaat, meningkatkan dan memaksimalkan kinerja perbankan. Penulis menggunakan metode penelitian deskriptif dengan data yang digunakan adalah data kuantitatif. Penelitian ini menggunakan metode analisis regresi linier berganda dengan menggunakan bantuan software IBM SPSS versi 26 . Dari analisis penelitian diperoleh hasil jika Nilai perusahaan atau PBV dapat menjadi memediator terhadap pengaruh CAR, terhadap return saham perbankan BUMN di Indonesia. Namun nilai perusahaan atau price to book value (PBV) tidak mampu menjadi mediator pengaruh LDR terhadap return saham perbankan BUMN di Indonesia. Hal ini menunjukkan jika Nilai perusahaan atau PBV memiliki peran penting menjadi penghubung pengaruh variable independen terhadap variable dependen. CAR dan LDR tidak dapat mempengaruhi return saham perbankan BUMN secara langsung.
Uji Beda Dampak Pandemi Covid 19: Pengaruh Pertumbuhan Aset, Profitabilitas, dan Struktur Modal terhadap Nilai Perusahaan Sub Sektor Restoran, Hotel & Pariwisata Syti Sarah Maesaroh; M Sandi Marta; Nugraha Nugraha; Maya Sari
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 14 No 2 (2020): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v14i2.3099

Abstract

Value is one of the important indicators in a company. This study aims to determine the faktors that affect firm value and analyze the effect of the Covid-19 pandemic on firm value in the restaurant, hotel, and tourism sub-sectors. Data analysis used multiple regression analysis through a quantitative descriptive approach. The company sample consists of restaurant, hotel, and tourism sub-sector companies listed on the IDX in 2019 and 2020. The variables observed include aset growth, profitability, capital structure, and firm value. Hypothesis testing was conducted to determine the effect of the independent variable on the dependent variable. The different test of the impact of the Covid-19 pandemic is intended to compare conditions before the pandemic and during the pandemic. The results show that aset growth, profitability, and capital structure have a significant simultaneous effect on firm value. However, partially, aset growth shows a negative effect on firm value. The different test shows that the profitability, capital structure, and company value before the pandemic is significantly different when compared to during the pandemic. This indicates that the pandemic has had a huge impact on the company.
Pengaruh Efficiency, Privacy, Reliability, Emotional Benefit, dan Customer Service terhadap E-Satisfaction Pengguna Aplikasi Kereta Api Indonesia (KAI) Access Farhan Azmi; Citra Kusuma Dewi
Optimal: Jurnal Ekonomi dan Kewirausahaan Vol 14 No 1 (2020): Optimal: Jurnal Ekonomi dan Kewirausahaan
Publisher : Fakultas Ekonomi Universitas Islam 45

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33558/optimal.v14i1.2011

Abstract

KAI Access is an official mobile application of PT.KAI that aims to facilitate customers for purchasing tickets or accessing information about the train online. However, this application still facing several issues and have some impact on customer satisfaction. The purpose of this study is to determine the effect of efficiency, privacy, reliability, emotional benefit, and customer service on e-satisfaction of KAI Access users. This research is using a quantitative method by using descriptive and causal approach. This study using non-probability sampling with purposive sampling technique and samples taken were 107 respondents who are KAI Access application’s active users. This study using multiple linear regression analysis. The results show that efficiency, privacy, reliability, emotional benefit, and customer service simultaneously have a positive and significant impact on e-satisfaction. Partially, only the variables efficiency, emotional benefit, and customer service have a positive and significant impact on the e-satisfaction variable.

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