cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Andi Wijayanto
Contact Email
juradbis@gmail.com
Phone
+628563569992
Journal Mail Official
juradbis@gmail.com
Editorial Address
Jl. Prof. H. Soedarto, S.H. Tembalang, Tembalang, Kota Semarang, Jawa Tengah 50275
Location
Kota semarang,
Jawa tengah
INDONESIA
Jurnal Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : 22523294     EISSN : 25484923     DOI : 10.14710
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Administrasi Bisnis (JAB), accredited SINTA 3 by Kemenristek Dikti, is published by Diponegoro University, Semarang. This publication contains various scientific writings in the form of research result, theoretical and conceptual studies, practical applications from academics and business practitioners. We welcome novel, innovative, and ground-breaking contributions, the focus of authors’ work must be on addressing the Business Administration issues. The following are suggested areas of interest: Marketing Human resources Financial Management information system Entrepreneurship Operation Management Consumer behavior Service marketing Corporate Governance Business Ethics Leadership Strategic Management Knowledge Management Taxation
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 142 Documents
 10   11   12   13   14 
Pengaruh Motivasi Intrinsik dan Pengetahuan TIK terhadap Kesiapan Digitalisasi UMKM dengan Faktor Demografi sebagai Variabel Pemoderasi (Studi pada UMKM Kuliner di Salatiga) Rakian Adib Sufi; Lieli Suharti
Jurnal Administrasi Bisnis Vol 10, No 2 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v10i2.39311

Abstract

Digitalization brings many benefits to businesses including culinary SMEs. The benefits include ease of reaching customers digitally, cost efficiency, and being able to expand marketing networks to other regions and even countries. Despite the advantages of digitalization, the majority of MSMEs in Indonesia still have a low level of digitalization readiness. Therefore, this study aims to examine several factors that may affect digitalization readiness, namely intrinsic motivation (X1) and ICT knowledge (X2) as well as demographic moderating (Z) on the digitalization readiness of SMEs. This research is a quantitative research with the number of respondents as many as 90 MSME owners who are determined using accidental sampling technique. The data analysis technique of this research uses Partial Least Square (PLS) with SmartPLS 3.0 software. The results showed that intrinsic motivation and ICT knowledge had a significant positive effect on the digitalization readiness of culinary SMEs in Salatiga City. However, the role of age, education level and gender has not been proven as a moderator of the influence of intrinsic motivation, ICT knowledge of MSME owners on MSME digitalization readiness.Digitalisasi membawa banyak manfaat untuk bisnis termasuk UMKM kuliner. Manfaat tersebut antara lain kemudahan menjangkau pelanggan secara digital, efisiensi biaya, dan dapat memperluas jaringan marketing ke daerah bahkan negara lain. Terlepas dari kelebihan digitalisasi, mayoritas UMKM di Indonesia masih memiliki tingkat kesiapan digitalisasi yang rendah. Maka dari itu, penelitian ini bertujuan untuk meneliti pengaruh faktor motivasi intrinsik (X1) dan pengetahuan TIK (X2) terhadap kesiapan digitalisasi UMKM. Persoalan penelitian lain yang juga diteliti adalah peran variabel demografi yang mencakup usia, tingkat pendidikan, dan gender sebagai pemoderasi dalam penelitian ini. Penelitian ini merupakan penelitian kuantitatif dengan jumlah responden sebanyak 90 orang pemilik UMKM yang ditentukan menggunakan teknik accidental sampling. Teknik analisis data penelitian ini menggunakan Partial Least Square (PLS) dengan software SmartPLS 3.0. Hasil penelitian menunjukkan bahwa motivasi intrinsik dan pengetahuan TIK berpengaruh positif secara signifikan terhadap kesiapan digitalisasi UMKM kuliner di Kota Salatiga. Namun, dugaan adanya peran faktor usia, tingkat pendidikan, dan gender tidak terbukti sebagai pemoderasi terhadap pengaruh motivasi intrinsik, pengetahuan TIK pemilik UMKM terhadap kesiapan digitalisasi UMKM.
The Effect of Corporate Governance on Environmental Disclosure by Listed Nigerian Consumer Goods Firms Khadijat Adenola Yahaya; Dayo Bamigbade; Glory Oluwatosin Ajiboye
Jurnal Administrasi Bisnis Vol 11, No 1 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i1.41599

Abstract

In recent times, companies improve corporate communication with stakeholders by providing information on measures taking to protect the environment through environmental disclosures. The main objective of the study is to examine how corporate governance affects environmental disclosures listed Nigerian consumer goods firms. The ex-post facto research design was used and regression analysis was used to analyzed data derived from seventeen consumer goods firms. The findings revealed that the presence of environmental sustainability committee, number of meetings held by the board of directors, and firm size have significant positive impact on the quantity of environmental information disclosure (EDI). However, the size of the board of directors (BSIZE) and board independence have an insignificant inverse influence on the Environmental Disclosure Index (EDI) of the sampled companies. It was concluded that corporate governance affects environment disclosure. Based on the findings it was recommended that companies should constitute environmental committee on the board of directors to improve environmental disclosure. 
Investigasi Faktor yang Mempengaruhi Kepuasan Pengunjung Museum Tsunami Aceh Nurfajrina Nurfajrina; Cut Aprilia
Jurnal Administrasi Bisnis Vol 11, No 1 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i1.36639

Abstract

Aceh Tsunami Museum is one of Aceh tourism attractions that has gained recognition nationally and globally. Since 2011 until 2018, the museum only experienced one dropped in the number of visitors which reflects its popularity as tourism destination. This study aims to investigate the effect of Authenticity, Involvement, and Destination Image toward visitor satisfaction of Aceh Tsunami Museum. The sample used in this study were 159 Aceh Tsunami Museum visitors. Data collection was carried out using a questionnaire. Hierarchical Linear Modeling (HLM) is used as a method of analysis to determine the effect of all the variables involved. (1) The results of this study found that Authenticity and Involvement have a positive effect on satisfaction and Destination Image; (2) This study also found that destination image partially mediates the relationship between Authenticity and Satisfaction as well as the relationship between Involvement and Satisfaction; (3) In addition, this study found a direct influence between Destination Image and Satisfaction. Museum Tsunami Aceh adalah salah satu daya tarik wisata Aceh yang telah mendapatkan pengakuan pada tingkat nasional dan global. Sejak tahun 2011 sampai 2018, Museum Tsunami Aceh hanya satu kali mengalami penurunan dalam jumlah pengunjung. Hal ini mencerminkan popularitas Museum Tsunami Aceh sebagai tujuan wisata. Penelitian ini bertujuan untuk menginvestigasi pengaruh Authenticity, Involvement, dan Destination Image terhadap kepuasan pengunjung Museum Tsunami Aceh. Sampel yang digunakan dalam penelitian ini adalah pengunjung Museum Tsunami Aceh yang berjumlah 159 responden. Pengumpulan data dilakukan dengan menggunakan kuesioner. Hierarchical Linear Modelling (HLM) digunakan sebagai metode analisis untuk mengetahui pengaruh dari semua variabel-variabel yang terlibat. Hasil penelitian ini menemukan bahwa Authenticity dan Involvement memiliki pengaruh yang positif terhadap kepuasan dan Destination Image. Penelitian ini juga menemukan bahwa Destination Image memiliki peran sebagai mediator yang memediasi secara parsial hubungan Authenticity terhadap Kepuasan dan hubungan Involvement terhadap Kepuasan. Selain itu, penelitian ini menemukan pengaruh langsung antara Destination Image dengan Kepuasan.
Customer Value dan Technology Acceptance sebagai Faktor Penentu Behavior Intention Melalui Trust dan Customer Value Pengguna Aplikasi Gerak Virtual Race Zuwina Miraza; Arasy Ayu Setiamy; Tommy Afrialdi Syahputra
Jurnal Administrasi Bisnis Vol 11, No 1 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i1.41975

Abstract

A healthy lifestyle today is very important because the body is always primed during a pandemic. Gerak Virtual Race Indonesia app provides the best solution for tracking sports activities. The required feel can provide good application performance and trusted services in order to increase the intensity of use. This study aims to determine customer value and technology acceptance of behavioral intentions through customer trust and value in the Gerak Virtual Race Indonesia application. The research sample was 220 people who were determined by purposive sampling method. Primary data was obtained by questionnaire, and the statistical test used was SEM (Structural Equation Model) using IBM's AMOS. The results of this study indicate that the customer value variable has a positive and significant effect on trust directly. Trust variable has a positive and significant effect on behavioral intentions directly. Trust variable mediates positive and significant relationship between customer value and behavioral intention indirectly. Technology acceptance variable has a positive and significant effect on customer attitudes directly. Customer attitude variable has no significant positive effect on behavioral intentions directly. The customer attitude variable does not mediate and does not have a significant relationship between technology acceptance and behavioral intentions indirectly.Gaya hidup sehat saat ini sangat penting karena tubuh dituntut selalu prima disaat pandemi. Aplikasi Gerak Virtual Race Indonesia memberikan solusi terbaik untuk mentracking aktivitas olahraga. Perusaahan diharuskan dapat memberikan performa aplikasi yang baik dan layanan yang terpercaya agar dapat meningkatkan intensi penggunaan. Penelitian ini bertujuan untuk mengetahui customer value dan technology acceptance terhadap behavior intention melalui trust dan customer value pada aplikasi Gerak Virtual Race Indonesia. Sampel penelitian sebanyak 220 orang yang ditentukan dengan metode purposive sampling. Data primer diperoleh dengan kuesioner dan uji statistik yang digunakan adalah SEM (Structural Equation Model) menggunakan AMOS IBM. Hasil penelitian ini menunjukan bahwa variabel customer value berpengaruh positif dan signifikan terhadap trust secara langsung. Variabel trust berpengaruh positif dan signifikan terhadap behavior intention secara langsung. Variabel trust memediasi positif dan signifikan terhadap hubungan customer value terhadap behavior intention secara tidak langsung. Variabel technology acceptance berpengaruh positif dan signifikan terhadap customer attitude secara langsung. Variabel customer attitude berpengaruh positif tidak signifikan terhadap behavior intention secara langsung. Variabel customer attitude tidak memediasi dan tidak signifikan hubungan technology acceptance terhadap behavior intention secara tidak langsung
Analysis of Product Strategy to The Business Growth of Small Medium Enterprises Kurnianing Isololipu; Antonius Widi Hardianto
Jurnal Administrasi Bisnis Vol 11, No 1 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i1.39197

Abstract

A study has been conducted to examine the product strategy in relation to business growth among small medium enterprises in Setu District, East Jakarta, Indonesia. This study was critical since the small medium enterprises have limited access to gain understanding about marketing aspects of products. This study contributed to the understanding of product strategies importance that will lead to the business growth, specifically for the small medium enterprises. The study conducted by qualitative method of convenient sampling of twelve informants who was selected based on the criteria of informant. The results of this study showed that product quality has contributed to the increase sales. Meanwhile, the less various items of the product have to be considered since there might be new sellers penetrate the market existed.
Social Innovation Model In Indigenous Community Timothy Andrianus Philemon; Maria Widyarini; Tutik Rachmawati; Elivas Simatupang
Jurnal Administrasi Bisnis Vol 11, No 1 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i1.42059

Abstract

During the past decade, social entrepreneurship has become an emerging topic. The primary objective of social entrepreneurship is to address social issues through a business lens. Social capital is a critical indicator of a social enterprise's sustainability. The purpose of this conceptual paper is to examine social capital and its role in the innovation process. At the moment, no valid model adequately describes the role of social capital in social innovation, particularly in indigenous communities. The available model is intended for use in the private sector only for social innovation. The purpose of this paper is to discuss bridging and bonding at the level of actor-actor interaction to the innovation process in the Cireundeu indigenous community. Social innovation is believed to stimulate business growth by leveraging additional ideas from external sources, providing a new capacity for the community to develop a local economy. This paper aims to develop a conceptual model of social capital in social innovation to understand the actors' innovation capabilities better.
Rumusan Program Membership, Poin Rewards dan Email Marketing untuk Meningkatkan Loyalitas Pelanggan: Studi pada Semanis Kamu Cafe Puspa Ayu Aprillia Pudjianingrum; Cecep Safa’atul Barkah; Tetty Herawaty; Lina Auliana
Jurnal Administrasi Bisnis Vol 11, No 1 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i1.39815

Abstract

This paper analyzes marketing strategies to increase customer loyalty. Customer loyalty can be used as a measure of a customer's level of loyalty to a particular product or brand. The higher the level of customer loyalty will increase the number of active customers who make transactions. Semanis Kamu Cafe reported that based on the update data in May only 40 percent of the number of transactions are active buyers or customers who make transactions. Meanwhile, the management targets active buyers to reach 50 percent of the number of transactions. Therefore, the author wants to propose a marketing strategy that can increase customer loyalty. This research resulted in three program proposals, namely membership using member cards, rewards points, and email marketing. The proposed program is expected to increase customer loyalty Semanis Kamu Cafe.Paper ini menganalisis mengenai strategi pemasaran untuk meningkatkan loyalitas pelanggan. Loyalitas pelanggan dapat digunakan sebagai suatu ukuran tingkat kesetiaan pelanggan terhadap suatu produk atau brand tertentu. Semakin tinggi tingkat kesetiaan pelanggan akan meningkatkan jumlah pelanggan aktif yang melakukan transaksi. Semanis Kamu Cafe melaporkan bahwa berdasarkan data keterkinian pada bulan Mei hanya 40 persen dari jumlah transaksi merupakan pembeli aktif atau pelanggan yang melakukan transaksi. Sementara, pihak pengelola menargetkan pembeli aktif mencapai 50 persen dari jumlah transaksi. Oleh karena itu, penulis ingin mengusulkan suatu strategi pemasaran yang dapat meningkatkan loyalitas pelanggan. Hasil penelitian menghasilkan tiga usulan program yaitu membership menggunakan member card, poin rewards, dan email marketing. Usulan program tersebut diharapkan dapat meningkatkan loyalitas pelanggan Semanis Kamu Cafe.
Brand Loyalty: Pengaruh Self-Brand Connection melalui Brand Experience Burberry di Indonesia Muhammad Ardany Ramadhan; Prima Nurita Rusmaningsih
Jurnal Administrasi Bisnis Vol 11, No 1 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i1.40771

Abstract

For the past five years, the upper middle class has experienced a dilemma in purchasing luxury brands. Even so, the sales figures for luxury brands as a whole continue to increase. The increase in sales of luxury brands is due to the adjustment of the consumer's self-concept with a high level of lifestyle. This study aims to analyze the effect of self-brand connection on brand loyalty in the luxury brand Burberry in Indonesia by using brand experience as a mediating variable. This study uses a quantitative approach with respondents in the form of customers who have purchased Burberry bag products more than once during the last five years and using a non-probability sampling technique. The results of this study indicate that brand experience has a positive effect as a mediation between self-brand connection and brand loyalty. This study shows that the value of the buying experience can be a process of verifying the suitability of the customer's self-concept with the Burberry brand so as to create a sense of loyalty from the customer himself. Masyarakat kelas menengah ke atas selama lima tahun terakhir mengalami dilema dalam pembelian luxury brand. Meskipun demikian, angka penjualan luxury brand secara keseluruhan terus meningkat. Meningkatnya penjualan luxury brand disebabkan oleh penyesuaian konsep diri konsumen dengan tingkat gaya hidup yang tinggi. Penelitian ini bertujuan untuk menganalisis pengaruh self-brand connection terhadap brand loyalty pada luxury brand Burberry di Indonesia dengan menggunakan brand experience sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan 131 responden berupa pelanggan yang pernah membeli produk tas Burberry lebih dari satu kali selama lima tahun terakhir dan menggunakan teknik analisis regresi sederhana dan berganda. Hasil penelitian ini menunjukkan bahwa brand experience berpengaruh positif sebagai mediasi antara self-brand connection dengan brand loyalty. Nilai dari pengalaman pembelian dapat menjadi proses verifikasi kesesuaian konsep diri pelanggan dengan merek Burberry sehingga menimbulkan rasa loyalitas dari pelanggan.
Building Green Capabilities through Green Supply Chain Practices Anggraeni Pratama Indrianto; Titik Kusmantini
Jurnal Administrasi Bisnis Vol 11, No 1 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i1.41342

Abstract

Green capability is the capability of factories to produce more efficiently and competitively in the market in an environmentally friendly manner. This study aimed to analyze the ability of the “Lestari” Women Farmers Group (WFG) to develop their green products and to see the supply chain structure for their green products. This research was conducted using a qualitative research design and the research technique used was a case study. The result of this research was that green capability can be built through the green supply chain in the Sustainable Farmer Group. “Lestari” Women Farmers Group has succeeded in making business access to destination markets and was able to implement green capability quite well because the quality of the products produced was a product that was free of pesticides, chemicals and used natural ingredients as plant fertilizers such as fertilizers from fruit fermentation and rice washing water so that the quality of the vegetables is guaranteed.
Intellectual Capital on Financial Performance of Nigerian Companies Ramat Titilayo Salman
Jurnal Administrasi Bisnis Vol 11, No 2 (2022)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jab.v11i2.44989

Abstract

Intellectual capital efficiency measurement is a major problem facing managers of companies because of its intangible nature; thus, there is difference between book-value and market value of assets of the companies. Hence, this work investigated the intellectual capital (IC) efficiency on companies’ performance of 117 quoted firms in Nigeria between 2018 and 2019 periods using Pulic Value Added Intellectual Coefficient (VAIC) Model. Data were sourced through secondary means from audited annual reports of the sample. The data gathered were analysed with both Pearson correlation and regression analysis to test the study hypotheses. The results of the study revealed that there is positive significant relationship between Human Capital efficiency, Return on Equity and Return on Asset. The study further revealed positive and significant relationship between Structural Capital Efficiency, Return on Equity and Return on Asset. But out of three control variables only sector was significant with structural capital efficiency. The study concluded that intellectual capital efficiencies influence companies’ performance of the sampled companies. The study recommended that management of the sampled companies should give priority to policies that will improve employees’ capability and organizational structure. 

Page 12 of 15 | Total Record : 142

 10   11   12   13   14 

Filter by Year

2012 2023


Reset
Filter By Issues
All Issue Vol 12, No 2 (2023) Vol 12, No 1 (2023) Vol 11, No 2 (2022) Vol 11, No 1 (2022) Vol 10, No 2 (2021) Vol 10, No 1 (2021) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 8, No 2 (2019) Vol 8, No 1 (2019) Vol 7, No 2 (2018) Vol 7, No 1 (2018) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 5, No 2 (2016) Vol 5, No 1 (2016) Vol 2, No 1 (2013) Vol 1, No 1 (2012) More Issue